B2B Marketing: Taking Lead Generation and Nurturing to the Next Level

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B2B Marketing: Taking Lead Generation and Nurturing to the Next Level

On November 13, 2009, In B2b Marketing, Marketing automation, Web seminar, by Michael Leander

In this webinar you will learn the newest techniques to attract and nurture B2B leads. You will hear ideas, see examples and get valuable insigts on how marketing can deliver highly qualified leads to the sales department.

Speaker: Michael Leander

On February 23, 2010 at 10:00 CET (09:00 London/11:00 Cairo/12:00 Moscow) you are invited to see how sophisticated marketers attract, nurture and convert B2B leads. Lifecycle marketing automation expert and speaker Michael Leander will show you how easy it is to improve your lead acquisition processes by using the newest marketing automation and lead nurturing techniques.

No matter the size of your company or the industry you are in, this web-seminar will not only teach you important and highly effective B2B marketing techniques, but will also provide inspiration on a number of new marketing automation techniques.

Attend this web-seminar to:

- get inspiration to improve your B2B marketing
- understand why marketing automation is effective
- learn how to get started and avoid common pitfalls
- see a practical example of an effective B2B lead nurturing system
- understand lead scoring and why that is important
- see how you can leverage drip-campaigns effectively

Speakers:
The presenter is Michael Leander – a highly experienced lifecycle marketing automation expert. He has worked with various forms of sales- and marketing automation since 1994. To complement Michael we have invited a highly competent representative from Pardot – one of the leading technology vendors in the B2B marketing automation and lead nurturing space.

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About the author

Michael Leander

Michael Leander is an international marketing speaker and consultant. He frequently talks about direct and interactive marketing to marketers around the world. He is a strong advocate for permission based email marketing and is currently on a mission "preaching" the proper use of email marketing around the world. You can learn more about Michael Leander at http://www.michaelleander.com

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Tagged with: B2B • lead nurturing • lead scoring • Marketing automation • michael leander • pardot • webinar

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