Webinar: "Business ecosystem-focused marketing"Most winning companies spend less time and resources generating leads than their competitors. Prospective customers tend to come to them based on reputation and recommendation from trusted sources. On the contrary, companies who treat marketing as a lead generation engine only start the race with a handicap.

Companies of all size can build advocacy provided they have the right focus. This free web seminar introduces the concept of business ecosystem and influencers, provides examples from several companies, presents simple tools and techniques and discusses how this methodology drives the selection of marketing techniques and tactics.

Although focused mostly on B2B, the seminar uses concepts that also work in a B2C space.

On the September 28, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore) – Join this free web seminar with Olivier Reviere.

Please note we have limited seats available for this web-seminar, reserve your seat today!
Unfortunately we can only guarantee free attendance to registrants whom submit their company email address.

Dr. Olivier Riviere Webinar: "Business ecosystem-focused marketing"About the speaker:
Dr Olivier Riviere is the founder of Marketing Lighthouse and ATOEM Consulting. His 30 years career in the information technology and consulting sectors have given him a solid track record in strategic and tactical marketing and communications, business and organizational development, and general management. He has a special expertise in influence-oriented marketing and global account management. He has used these skills not only for technology or enterprise software companies but also as a consultant for companies of all size in many sectors.
He graduated as an engineer from INSA Lyon, has a PhD from the École des Mines de Paris, and a Business Degree (eq MBA) from the Institut Français de Gestion in Paris.

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