Web-Seminar: 5 tips to better loyalty marketing and faithful customers with Peter Winther

Loyalty cannot be acquired, it’s something you have to earn over time!
Unfortunately fancy promotions, frequent flyer programs or quick out of the box solutions do not create loyal customers. Loyalty development should build on a foundation of a real and deep desire to build long-lasting genuine relationships with customers. This web seminar will give you important pointers to help you address loyalty marketing effectively in your business.

In this inspiring webinar, you will hear what it takes to win, retain, develop and win back customers – it takes a lot more than most people think!

A greater focus on the mechanisms that generate loyalty and Ambassador efficacy with existing customers has proven effective in this day and age where it becomes increasingly difficult to differentiate products and services.

Peter Winther will cover these topics and more in this free web seminar:

5 tips to better loyalty marketing1. How a holistic approach can create amazing loyalty strategies.
2. Get inspired to how loyalty strategies can be conceptualized and operationalized, to become much more than just words.
3.Gain insight into how loyalty technically is generated and learn how much cheaper it is to sell more to existing customers rather chasing new ones.
4. Get an assessment of loyalty programs and bonus points to understand how these mechanisms may be deceiving.
5. Hear the latest trends in loyalty management and become inspired to start working with or optimize customer loyalty in your business.

In the web seminar Peter Winther will show examples of how loyalty can be built when a company is willing to change its way of doing business on the basis of the customers want.

You can join this web seminar on the following dates:

Markedu Calendar
18 November 2010 at 10:30 CET
14 January 2011 at 10:30 CET
9 March 2011 at 10:30 CET
(04:30 New York /09:30 London / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)

About the speakers

Peter Winther
Peter Winther is a highly experienced loyalty marketing expert with quite a few successes under his belt. His holistic approach to loyalty marketing, CRM and marketing management is highly valued by clients in a variety of industries.



Carla Rosa will moderate the web seminar to ensure your questions are answered.
Based in Lisbon, she is a digital marketing and event coordinator with Markedu.


Before you register, you must read this:

  • Only registrations from legitimate work-emails are guaranteed to attend for free
  • You will not receive slides and access to recording if you do not attend the live event

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