Have you heard the hype about businesses and the Internet? What about “social media” and how it can be leveraged for businesses?

A search for “social media for businesses” on Google returns nearly 37 million results.

Since recently, social media is being more and more used to promote business offers, expand and improve brand image, reach new and enlarge existing markets in addition to other business-minded activities. These intend to usher businesses to the next level of their performance and results by generating revenues and leads, gaining new customers/clients and reaching new markets. And of course, the costs of engaging in social media activities are rather modest and return on investment is rather high; the second highest, to be more precise, among any other online business-oriented activity.

For your business, this means that today you can use tools, techniques and tips and gain unprecedented results for your business using social media. This task, however, might be daunting, if you are a beginner or even if you have some experience in this field. To sift through overwhelming amounts of information and find what’s best for your business might be a mission impossible.

Markedu’s successful and highly ranked Social Media Masterclass (24 January 2011 in Beirut and 20 December 2010 in Cairo) is a unique event given by international and local experts in the field, which will give put you in the right direction with the right set of tools to start using social media for your business.

Apart from the hype about social media for businesses, is there another way of leveraging the Internet for your business? What is the most efficient direct marketing method online? Email marketing – there is research, surveys and results coming from businesses all over the world to testify to it.

A search for “email marketing for businesses” on Google returns almost 18 million results.

How to and where to start from?

In the Middle East and North Africa (MENA), email marketing usage by businesses is still in its infancy – a good chance and opportunity for your business to start using it – notwithstanding the ROI of it; the highest ROI, to be precise, among other direct marketing techniques on the Internet, according to the North American Direct Marketing Association.

Markedu’s acclaimed Email Marketing Masterclass (25 January 2011 in Beirut and 21 December 2010 in Cairo), showcasing international experts from Europe and the MENA, will show you how to use benefit from email marketing for your business needs and goals.

The biggest value lies for those participating on both days of the Social Media and Email Marketing Summit – it includes both Social Media Masterclass and Email Marketing Masterclass - in Beirut or Cairo, as social media and email marketing are the two highest ROI marketing activities online. By registering for either or both days, you are starting off or continuing on the right path and in the right direction towards achievement of your business objectives online.

Learn more about the Social Media & Email Marketing Summit in Cairo here and more about the Social Media & Email Marketing Summit in beirut here

No related articles or webinars