Markedu’s first Power Up Your Direct & Digital Marketing Workshop took place in Bucharest, Romania on July 1st 2011. The event was organized in association with ARMAD, Arbo Interactive, Appscend and IQ Ads. Here is a brief report from the event that achieved a 100% recommendation rate.

An exclusive group of Romanian marketers  and representatives of marketing agencies attended the “Power Up”. Held at the Intercontinental Hotel in Bucharest, the workshop headlined international marketing speaker Michael Leander and featured marketing presentations from mr. Sebastian Vaduva from Appscend mobile apps and mr. Marius Sutu from Behavia at ARBO Interactive Romania.

Daiana Stoicescu expertly organized the workshop on the ground in Bucharest and also handled media & public relations. After the event a small certificate ceremony was held and you can see the video of some fun loving people here:

Power Up Your Digital and Direct Marketing Certificate Ceremony in Bucharest, Romania

100% recommendation rate means a successful event
Although the event format was new, Markedu is happy to report that the attendees gave the event a 100% recommendation rate. And equally important 70% said their expectations were met and 30% said that their expectations were exceeded.

Says Joao Ribeiro from Markedu “the event format and content was new so we were anxious to learn how attendees received the event. Needless to say we are happy to have once again delivering a 100% recommendable event. But at the same time we know there are areas of improvement to do before the next “Power Up” workshops to be held in other cities.”

The main speaker Michael Leander shares his experience “having the opportunity to speak in Romania for the third time was a blast. The combination of marketers representing client side as well as experts from agencies was great in my opinion. Judging from the evaluation of content there clearly is room for improvement on my side. The idea with “power up” was to address 5-7 components from a very practical and hands-on perspective.  The challenge clearly is that attendees come with different backgrounds and skill-sets. But overall I was pleased with the event and I am looking forward to the next “Power Up Works” and to come back to Romania and meet my new friends once again.”

What did the attendees say?
Markedu asked attendees to provide feedback. Here are a few of the testimonials received in English and Romanian:

Funny sparkles
Michael Leander is a charismatic speaker.His presentation was a perfect combination between information, questions that make you think further about what was presented, visual stimulus (graphics and video), everything delivered in a professional manner with funny sparkles.
Oana Niculescu from Proximity Romania

Extremely interesting
I enjoyed very much the workshop and found the presentations extremely interesting. Knowing how to build, implement and monitor a strong strategy for direct & digital marketing is becoming increasingly important. That is why I am glad that Michael Leander was kind enough to share some insights in this respect during the workshop.
Dana Stefan, ING Bank Romania

Unul dintre cele mai bune workshopuri la care am participat. Michael Leander este un foarte bun prezentator, charismatic si adaptabil audientei astfel incat capteaza si mentine atentia, iar cunostintele sale in domeniu si modul de structurare a prezentarii sunt impresionante.
Calin Ionescu, Proximity Romania

Michael Leander e o persoana vizionara. In plus, e genul de speaker pe care iti doresti sa il revezi pentru ca esti convins ca ai mereu ce invata de la el. Personal, de cate ori merg la un workshop nu am asteptari prea mari referitoare la nivelul discutiilor si la calitatea continutului, insa Michael mi le-a depasit. Acesta este si unul din motivele pentru care il recomand tuturor celor interesati de domeniul marketingului, fie ca sunt la inceput de drum, fie ca vor sa se depaseasca sau sa gaseasca o persoana cu care pot discuta la un nivel ridicat despre concepte, instrumente si strategii.
Alin Mechenici, Royal Dental Radej SRL

Exceptional presentation
Exceptional presentation, well targeted on specific local market and the expertise level of the audience. Into a client/agency attendance formula, it raises expectations and creates a communication bridge.
Mirce Sinpetru, Proximity Romania

What happened at the workshop?
The workshop addressed some of the important elements relevant to increase the results of direct marketing and digital marketing now and in the very near future.

Attendees heard about concepts that are becoming increasingly important in direct marketing and got a world class view on what you need to care about now.

Sebastian Vaduva from Appcend introduced attendees to the world of mobile applications and Marius Sutu talked about predictive behavioral targeting in online advertising.

Want to learn more?
Markedu plan to organize the Power Up Your Direct & Digital Marketing Workshop in other cities in Europe, the Middle East and Asia. To stay tuned and learn more get the newsletter here 

Diana Pereira

Diana is the event coordinator and digital marketing assistant of Markedu. Responsible for contents and promotion of webinars and other marketing events.