Infographic: Lead Generation Ecosystem by Straight North


The Internet Marketing Lead Generation Ecosystem

The lead generation ecosystem infographic was created by Straight North, a full-service internet marketing agency that offers professional SEO services. It illustrates the multiple internet marketing areas that can be used to created an online lead generation campaign.

The purpose of this lead generation ecosystem infographic is to help beginner and seasoned online marketers understand how an effective online lead generation campaign can be created by integrating various internet channels:

  • Identify holes in their current campaign that could lead to missed lead opportunities, and
  • Recognise new methods to modify and scale their current campaign.

The top section highlights the various outlets you can generate website traffic from then moves to the middle portion that should be managed by experienced and skilful internet marketers, which leads to a new customer shown at the bottom of the infographic.

lead generation ecosystem

The infographic illustrates how each component in lead generation relates to each other and to the goal.

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Michael Leander

Founder & CEO at Markedu / GIDMA
The founder of Markedu is an international marketing speaker, trainer and consultant. He frequently talks about direct and interactive marketing to marketers around the world and at Markedu webinars. He is a strong advocate for multichannel marketing and is currently on a mission "preaching" the importance of matching channel, message and audience
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By |February 21st, 2016|