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Program | Social Media & Email Marketing Summit
2 hot marketing topics and the best direct and digital marketing training at an affordable price in Beirut on 7 and 8 February 2011
Social Media Marketing program – 7 February 2011, Beirut, Lebanon
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Registration desk opens. Come early to network with your new friends
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Welcoming speech: What can social media do for your business?
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Learn what can be done to succeed in social media and get started on your 5 step action plan by Michael Leander
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Michael Leander will present an entertaining and insightful introduction to social media and social networks. He will also outline a 5 step plan to successfully embrace social media as part of your marketing mix
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Coffee Break - Register now
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How the social media content concept for communities, social networks and blogs can help you multiply your success: Learn a proven methodology from Michael Leander
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Michael Leander will introduce you to the Social Media Content Concept – a proven methodology to help you become successful with blogging, social networks and online communities in general.
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Lunch with one case study from a successful Lebanese marketer
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Break-out sessions, choose your break out session
Session 1: Facebook marketing strategies for success
Learn how to establish a Facebook presence, how to advertise cost effectively on Facebook and other techniques to engage your target audience.
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Session 2: Learn how to establish a blog on a shoe-string budget
Introduction to an open-source blog solution and show you step-by-step how to implement a professional blog in just 2 days on a shoe-string budget.
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Session 3: Get your hands around Twitter in 3 easy steps
Lear how to embrace Twitter in 3 easy steps. Insights on how to quickly establish a large Twitter following, tactics for getting maximum retweets and how you can measure your success.
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Break & Refreshments - Register now
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How to manage your social media message streams effectively and what you need to know about social media campaign management by Michael Leander
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Michael Leander will teach you how to organize your message streams for maximum impact. You will also see a hands-on approach to social media marketing campaign management.
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The big game of sharing; how do you ignite your audience to start sharing and never stop by Dr. Hayk Hakobyan
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Sharing is the name of the game in social media. Dr. Hakobyan will show you 5 effective ways to ignite your target audience to share your content and in turn increase your visibility and the virality of your content.
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Learn how to get started tapping into the powerful cocktail of video, audio, YouTube and other video sharing portals by Michael Leander
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As connection speed is increasing in Egypt, use of video and audio becomes more and more popular. Learn best practices of video marketing and understand how videos can impact your search engine results.
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Closing remarks and certificate ceremony
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After the closing remarks, you will receive your certificate of attendance.
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Share this event with your friends and colleagues
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Email Marketing Masterclass program – 8 February 2011, Beirut, Lebanon
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Registration desk opens. Come early to network with your new friends
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Welcoming speech: What can direct and digital marketing do for your business and how does electronic messaging fit in?
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Keynote Presentation: The 7 Step Plan To Become A Successful Permission Email Marketer by Michael Leander
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Outlining the executive plan you need to know in order to generate better results from permission based email marketing activities such as email marketing campaigns, newsletters and transactional email marketing, Michael Leander will cover:
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- The past and future of email marketing: Learn from the mistakes of others
- Objectifying email marketing and how to get started setting your Critical Few Objectives for maximum focus
- The hidden gems in email marketing: how do you find them?
- Tracking user behavior and how you can utilize that knowledge to improve your Return on Marketing Investment (ROMI)
- Important Email Marketing Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
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Break & Refreshments - Register now
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Break-out sessions, chose your preferred topic
Session 1: How to effectively use mobile marketing to engage your target audience
Leading mobile marketing expert will provide valuable insights to how you can utilize mobile marketing to engage your target audience.
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Session 2: Strategies to increase your email subscribers list fast and legal
Learn how to increase your email subscribers list fast and legal by using smart campaigns to reach and convert your target audience in Egypt and elsewhere.
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Session 3: Experts corner: Create effective landing pages for maximum conversion
Working with open source (Free) tools, you can easily test your way to learn how to optimize your landing environment for maximum conversion. |
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Lunch and Michael Leander will review email marketing campaigns
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Building your content concept and defining your email marketing value proposition by Michael Leander
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The content concept and your email marketing value proposition is critical to your success. In this session you will learn:
- How to build a compelling content concept
- Designing your email marketing value proposition
- Defining your email marketing ecosystem for maximum results
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How to work with recipient profiling and 3 tips to acquire new subscribers fast and cost effective by Michael Leander
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Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge. One of the basic components you need to address is the level of profiling you want to work with. Michael Leander will show you effective profiling techniques and teach you three quick tips to acquire new subscribers fast and cost effective.
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Coffee break and networking - Register now
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Designing your email marketing message to ensure high open- and response rates by Michael Leander
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The moment of truth is whether or not your email messages are opened and responded to. In this session Michael Leander will show you:
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- How you craft a powerful email marketing message or design a compelling email marketing newsletter
- How you implement MWR's to ensure highest possible response rates
- The do's and dont's
- The three most important things you need to know to become a successful email marketer
- Key technical aspects you need to take into consideration when crafting your message
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Closing remarks and certificate ceremony
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After the closing remarks, you will receive your certificate of attendance.
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Share this event with your friends and colleagues
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Early Bird Discount Tickets
The earlybird tickets are available until
15 January 2011 - get yours now - secure your seat & save money.
register now »
The event will be held 7-8 February 2011 giving you time to implement ideas for 2011
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“I experienced Michael Leander in Beirut, Lebanon. I was so impressed by his experience and knowledge in digital marketing, and I can confirm that this was the best marketing seminar I ever attended. Hope to see you soon again in Beirut, Michael”
Aleen Zakka
Sales & Marketing Coordinator
Layout Ltd, Lebanon
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“Frighteningly few marketing "experts" really understand what it takes to get customers - let alone can explain how. Michael is one of the rare exceptions. And, just as important, he is entertaining and clear.”
Drayton Bird
International Direct Marketing Guru
United Kingdom
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A successful and tested format designed for professional marketers
The Social Media & Email Marketing Summit format is designed to inspire you and teach you how you can leverage online marketing effectively in your business.
11 reasons why you should attend this unique event »
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“The seminar in Bulgaria was remarkable! Michael Leander is one of those speakers, who аrе worth investing every cent and a minute to just watch and listen to them. Michael's lecture is like a lesson of public speaking - from raising and lowering of the voice to attract the attention of the audience to changing their kinetic state in order to change the way of perception of the information and memorizing it. What a brilliant speaker!”
Ivelina Atanasova
Marketing Manager, Markbit
Bulgaria
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What others say about ...
“I experienced Michael Leander present in Cairo. I must admit that I learned many new things. In the fast changing world that we're living in, being updated is a must. Michael's knowledge is up to date and his way of passing the information to his audience is simply FANTASTIC. ”
Alaa Nashed
CRM and Direct Marketing Manager
Magrabi Retail, Egypt
Learn more about Michael Leander »
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“Who would have guessed that more than 8 hours of intense learning would be so captivating and objective? With great content and presented by an extraordinary speaker, Michael Leander's Email Marketing Masterclass in Lisbon, Portugal, exceeded my expectations.”
Ernesto Ferreia
Account & Project Manager, E-GOI
Portugal
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