Increase your Direct & Digital Marketing results now

Attending will give you compelling and useful insights and refreshing inspiration from the international direct & digital marketing expert Michael Leander and some of the best and most experienced local direct & digital marketing experts.

Why Power Up your marketing?

The workshop theme "power up" will address some of the most important elements to increase the results of your direct marketing and digital marketing now and in the very near future.

You will hear about concepts that are becoming increasingly important in direct marketing and get a world class views on what you need to care about now.

Presenters will inspire you with tools and trends that can help you empower your marketing initiatives now. The focus is to give you at least one piece of inspiration that can impact your marketing results fast.

The Art & The Science of marketing

At the Power Up workshop you will hear about the art & the science of marketing. We will touch upon concepts such as:

• Outlining Return on Marketing Investment measurements
• Social CRM, what it is and ideas to approach it
• New techniques to better understand customer behavior
• The ups and downs of social media marketing
• How to approach the new direct marketing rules

And if that's not enough, you will also receive a survey prior to the workshop. Complete that survey and you give the presenters a chance to target the content even more to your specific situation.

In summary: be there and get the inspiration and ideas
Sure we know you are busy. And that's exactly why this workshop only will take 5 hours of your time. Remember that our promise to you is to give you at least one actionable idea to take home.

Book now to avoid disappointment » – only 50 marketing executives can join

The event takes place at the InterContinental Hotel - Sala Opera - 4 Bulevardul Nicolae B'lcescu - Bucharest, that offer superb meeting facilities, to ensure you a flawless experience at the event.

Hailing from Scandinavia Michael Leander is an international direct & digital marketing expert, trainer and innovator. After leaving his executive background from the IT software, publishing and distribution, he has since helped corporations such as GE, Maersk, Bang & Olufsen, Philips, IBM and many others.

As a speaker and trainer he has inspired thousands in more than 25 countries earning him a reputation one of Europe's best marketing speakers. You can learn more about him here »

Marius Sutu, project manager Behavia at ARBOInteractive, is focused on customer behavior and communication, no matter online or offline. In online advertising this is synonym with predictive behavioral targeting.

In Marius Sutu's philosophy any resources, human or technological, which improves our communication with the customer is welcomed!

Learn more about Marius Sutu here: Marius Sutu's on Linkedin

Sebastian Vaduva is the co-founder of Appcend, a mobile application that makes it simple, fast and fun for anyone to create engaging mobile applications.

Sebastian's mission is to rock the mobile industry by delivering a product that delivers out-of-this-world mobile experiences for everyone, not just those who have thousands of Euros to built one.

Learn more about Sebastian Vaduva here: Sebastian Vaduva's on Linkedin

09:00 - Introductions and welcome
09:15 - 7 things marketing executives need to know to increase marketing impact
10:45 - Coffee Break
11:00 - The three step plan for maximizing your social media marketing activities
12:00 - New ways to measure your Return on Marketing Investment
13:00 - Break and refreshments
13:15 - Case study + questions and answer session

This event is organized by:

Event partner:

Kindly supported by: