Program | Social Media & Email Marketing Summit

2 hot marketing topics and the best direct and digital marketing training at an affordable price in Cairo on 20th and 21st December

Click here to see the Email Marketing Program 21 December 2010

Social Media Marketing program – 20 December 2010, Cairo, Egypt

08:30-09:30

Registration desk opens. Come early to network with your new friends

09:30-10:00

Opening keynote: Social Media Marketing in Egypt – key trends and what you can expect to happen in the very near future by Fady Ramzy

Mr. Fady Ramzy will share key trends about social media and consumer / business buyer behavior in Egypt and the Middle East. He will share information that many deems to be business critical to leverage the social media opportunity in our region.

10:00-11:30

Learn what can be done to succeed in social media and get started on your 5 step action plan by Michael Leander

Michael Leander will present an entertaining and insightful introduction to social media and social networks. He will also outline a 5 step plan to successfully embrace social media as part of your marketing mix

11:30-11:45

Coffee Break - Register now

11:45-13:00

How the social media content concept for communities, social networks and blogs can help you multiply your success: Learn a proven methodology from Michael Leander

Michael Leander will introduce you to the Social Media Content Concept – a proven methodology to help you become successful with blogging, social networks and online communities in general.

13:00-14:00

Lunch with one case study from a successful Egyptian marketer

14:00-14:45

Learn how to use Twitter to acquire new customers and service your existing customers effectively by Fady Ramzy

Twitter and similar tools represents a great opportunity for Egyptian businesses. In this session you will get the lay of the land that will enable you to take advantage of this channel tomorrow. You will learn how to get started, how to get followers, how to get your Twitter stream integrated to other social media channels and much more.

14:45-15:00

Break & Refreshments - Register now

15:00-15:45

How to manage your social media message streams effectively and what you need to know about social media campaign management by Michael Leander

Michael Leander will teach you how to organize your message streams for maximum impact. You will also see a hands-on approach to social media marketing campaign management.

15:45-16:00

The big game of sharing; how do you ignite your audience to start sharing and never stop by Dr. Hayk Hakobyan

Sharing is the name of the game in social media. Dr. Hakobyan will show you 5 effective ways to ignite your target audience to share your content and in turn increase your visibility and the virality of your content.

16:00-16:45

Learn how to get started tapping into the powerful cocktail of video, audio, YouTube and other video sharing portals by Michael Leander

As connection speed is increasing in Egypt, use of video and audio becomes more and more popular. Learn best practices of video marketing and understand how videos can impact your search engine results.

16:45-17:30

Closing remarks and certificate ceremony

After the closing remarks, you will receive your certificate of attendance.

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Email Marketing Masterclass program – 21 December 2010, Cairo, Egypt

Past delegates at the Email Marketing Masterclass in Cairo said this is 100% recommendable.
This summit day will teach you how to get massive results from your email marketing activities following the successful formula developed by Michael Leander over the past 15 years.

08:30-09:30

Registration desk opens. Come early to network with your new friends

09:30-10:00

Opening keynote: How does mobile marketing and social media complement your email marketing activities? by Fady Ramzy

Mr. Ramzy will share with you winning strategies for integrating email, mobile and social media. Get inspiration from local and international case studies and get concrete advice on how you can integrate these three powerful channels for maximum effect.

10:00-11:30

Keynote Presentation: The 7 Step Plan To Become A Successful Permission Email Marketer by Michael Leander

Outlining the executive plan you need to know in order to generate better results from permission based email marketing activities such as email marketing campaigns, newsletters and transactional email marketing, Michael Leander will cover:

The past and future of email marketing: Learn from the mistakes of others
Objectifying email marketing and how to get started setting your Critical Few Objectives for maximum focus
The hidden gems in email marketing: how do you find them?
Tracking user behavior and how you can utilize that knowledge to improve your Return on Marketing Investment (ROMI)
Important Email Marketing Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets

11:30-11:45

Break & Refreshments - Register now

11:45-12:30

How to effectively use mobile marketing to engage your target audience by Fady Ramzy

This session focuses on mobile marketing and how you can leverage this channel for marketing to businesses and consumers. Learn about the latest trends and get a first hand peak at where the technology is going. You'll be amazed.

12:30-13:30

Lunch and Michael Leander will review email marketing campaigns

13:30-14:30

Building your content concept and defining your email marketing value proposition by Michael Leander

The content concept and your email marketing value proposition is critical to your success. In this session you will learn:

How to build a compelling content concept
Designing your email marketing value proposition
Defining your email marketing ecosystem for maximum results

14:30-15:15

How to work with recipient profiling and 3 tips to acquire new subscribers fast and cost effective by Michael Leander

Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge. One of the basic components you need to address is the level of profiling you want to work with. Michael Leander will show you effective profiling techniques and teach you three quick tips to acquire new subscribers fast and cost effective.

15:15-15:45

Coffee break and networking - Register now

15:45-17:15

Designing your email marketing message to ensure high open- and response rates by Michael Leander

The moment of truth is whether or not your email messages are opened and responded to. In this session Michael Leander will show you:

How you craft a powerful email marketing message or design a compelling email marketing newsletter
How you implement MWR's to ensure highest possible response rates
The do's and dont's
The three most important things you need to know to become a successful email marketer
Key technical aspects you need to take into consideration when crafting your message

17:15-17:45

Closing remarks and certificate ceremony

After the closing remarks, you will receive your certificate of attendance.

Share this event with your friends and colleagues

The event takes place at the luxurious Semiramis InterContinental Hotel, Cairo. This modern hotel offers superb meeting facilities, which will ensure a flawless experience for the seminar delegates.

98% to 100% satisfaction rate

Over 98% of the marketing professionals attending the last events in Cairo said they would highly recommend the event to fellow marketing peers. Will you join that group?

11 reasons why you should attend this unique event »

“I experienced Michael Leander in Beirut, Lebanon. I was so impressed by his experience and knowledge in digital marketing, and I can confirm that this was the best marketing seminar I ever attended. Hope to see you soon again in Beirut, Michael”

Aleen Zakka
Sales & Marketing Coordinator
Layout Ltd, Lebanon

A successful and tested format designed for professional marketers

The Social Media & Email Marketing Summit format is designed to inspire you and teach you how you can leverage online marketing effectively in your business.

See the event program here »

“Frighteningly few marketing "experts" really understand what it takes to get customers - let alone can explain how. Michael is one of the rare exceptions. And, just as important, he is entertaining and clear.”

Drayton Bird
International Direct Marketing Guru
United Kingdom

The event takes place at the luxurious Semiramis InterContinental Hotel, Cairo. This modern hotel offers superb meeting facilities, which will ensure a flawless experience for the seminar delegates.

“The seminar in Bulgaria was remarkable! Michael Leander is one of those speakers, who аrе worth investing every cent and a minute to just watch and listen to them. Michael's lecture is like a lesson of public speaking - from raising and lowering of the voice to attract the attention of the audience to changing their kinetic state in order to change the way of perception of the information and memorizing it. What a brilliant speaker!”

Ivelina Atanasova
Marketing Manager, Markbit
Bulgaria

What others say about ...

“I experienced Michael Leander present in Cairo. I must admit that I learned many new things. In the fast changing world that we're living in, being updated is a must. Michael's knowledge is up to date and his way of passing the information to his audience is simply FANTASTIC.”

Alaa Nashed
CRM and Direct Marketing Manager
Magrabi Retail, Egypt

Learn more about Michael Leander »

“Who would have guessed that more than 8 hours of intense learning would be so captivating and objective? With great content and presented by an extraordinary speaker, Michael Leander's Email Marketing Masterclass in Lisbon, Portugal, exceeded my expectations.”

Ernesto Ferreia
Account & Project Manager, E-GOI
Portugal


Organized by:	Co-organized by:	Media Partners