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Michael LeanderDirect & Digital Marketing Expert
Meet Michael Leander
With more than 20 years of experience in the field of direct marketing, Michael Leander is an internationally recognized expert in the direct and digital marketing space. He has been directly involved in online marketing since 1994, and he has spoken in front of thousands of people in more than 25 countries. He is recognized as one of the foremost experts in the permission email marketing space and is by many considered one of the best marketing speakers in Europe. Having studied social media marketing mechanisms intensely since 2006 he is a firm believer in practicing what he preaches. He is known to share his own social media marketing experiences in an uncensored fashion. Having experienced quite a few fads in his career, he is naturally skeptical and remains adamant about the importance of marketing ROI. His accolade includes chairmanship of FIMAC, judge at international direct and interactive marketing awards and the founder of the European Email Marketing Benchmark Report. Check Michael Leander Company's blog here » Connect with Michael Leander on:
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Fady RamzyCountry Manager at Interact Egypt
Fady Ramzy is the country manager for Interact Egypt, which is the regional office for Interact SpA, an Italian company specialized in social media services, online communications solutions and digital media delivery platforms over IP and mobile networks. He is responsible for the overall company vision and strategy towards the regional market.
Fady has over 13 years of experience in the world of digital/online media. Throughout his career, Fady has always been a pioneer. Starting his career in Clip Solutions, he was the first to introduce the concept of DRM for audio/video in Egypt. Then moving to Link development, he worked as a project manager responsible for managing web 2.0 portals development projects for customers in Egypt, UAE and Italy with a significant success story in managing portal project of Egypt's national airline, EgyptAir.com, thus launching the first e-ticket system in the history of Egyptian aviation. Moving on, he was promoted to establish and manage Link Development's first European office in Rome. Fady holds a bachelor degree in Computer Engineering from Cairo University. He was awarded, among only 19 other Egyptian Engineers, the Boeing Project Management Certification Program scholarship and achieved the Project Management professional (PMP) by PMI. Fady's other professional certificates include Six sigma green belt by Quality America and Internal Auditor by Software Engineering Certification Center (SECC), Egypt. Connect with Fady Ramzy on:
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Hayk HakobyanDigital Marketing Business Consultant
Hayk Hakobyan's career path has spanned widely in the IT and technology industries with a number of high-profile business stances for various international (Hewlett-Packard) and regional (TAGorg) companies.
In 2009, Hayk has co-founded the first co-working community organization (Elegua) in the MENA region, in addition to being the first organizer of OpenCoffee phenomenon in the MENA region. He has been in charge of a number of strategically significant client accounts, playing a role of project manager, business developer, and trainer. Since recently, Hayk has been speaking, consulting and training on subjects related to social media and business growth. Representing Markedu (one of the newest and most innovative marketing organizations in Europe and MENA) in the region, Hayk is also a member of the TakingITGlobal Advisory Group. Hayk speaks six languages and holds a PhD in physics from University of Geneva and MBA (cum laude) from University IFM. Connect with Hayk Hakobyan on:
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