Power Up Your Marketing Workshop Cape Town

If your marketing effort has lost its shape and you're not getting the return on marketing spend you had hoped for, you should seriously consider attending the highly rated Power Up Your Direct & Digital Marketing Workshop in Cape Town.

The Power Up Your Direct & Digital Marketing Workshop is ideal for your organisation if your direct marketing has lost traction and you're looking to generate more quality leads and convert them into sales.

At the workshop you'll discover:

  • How to build a strong marketing foundation to increase your sales result dramatically and in record time
  • How you can translate understanding of your target market to admirable conversion results
  • How to leverage the power of digital marketing to attract more qualified leads and prospects and convert them to sales
  • How to effectively use social media in your marketing mix for a real return on investment
  • Why profiling, database, conversion flows and words matter now more than ever

Led by Michael Leander, the presenters are all highly experienced marketing experts. And all come with a long and proven track record. See the speaker bios here

When you attend the Power Up Your Direct & Digital Marketing Workshop in Cape Town you will learn world-class information about these 5 critical marketing topics.


Getting your website ready to open the sales & marketing funnel

  • Understand the "Walk in the Park" and how that affects your visitors
  • Learn how to find words that work for headlines
  • Learn how to create the highest performing sign-up forms
  • Learn what to do and not to do in social networks
  • 5 tips to optimize your website for maximum conversion
  Getting your website ready to open the funnel

Acquire leads effectively - online

  • How to decide on your ideal lead profile
  • How to determine lead value
  • See examples of lead generation campaigns
  • Get best practices for lead acquisition campaigns
  • What is lead scoring and what can you use if for
  Acquire leads effectively - online

Leveraging social media for customer acquisition and retention

  • 7 actions you can take right now to improve your social media presences
  • Fundamentals you need to know about social media marketing
  • Discover tested strategies on how to find customers through Facebook and Linkedin advertising
  • Automating, measuring and improving your social media presence

Merging online and offline direct marketing for tangible results

  • 5 tips to leverage online/offline campaigns
  • How to leverage offline marketing to attract permissions and likes
  • Direct mail tips you can use to acquire new customers
  Да съберем традиционния и онлайн директен маркетинг на едно място

Power up your email marketing

  • 5 tips to acquire more email permissions
  • Learn how to increase your response rates through quality content
  • Build an effective digital email marketing ecosystem for consistent results
  По-добри резултати за Вашия имейл маркетинг

What others say about Michael Leander

Archie Clifford  

I was lucky enough to attend a presentation Michael Leander gave in London. It was all served up in Michael's engaging presentational style with some great common sense tips on marketing in general. Superb!

Archie Clifford
Head of Studio, Virgin Money, United Kingdom

Laura Tampa  

As speaker and trainer at RoDirect 2011 conference held in Bucharest, Michael has managed to provide participants with extremely valuable insights into e-mail marketing and social media. Michael's expertise, ability to keep the audience involved and charisma generated an impressive feedback from participants.

Laura Tampa
Executive Director, Romanian Direct Marketing Association, Romania

Vasil Vassilev  

I had the pleasure to attend Mr. Michael Leander seminar in Sofia. He is an excellent speaker, creates great interaction with the audience. It was not the usual lecture, it was a practical lesson - he kept the audience listening with interest through the whole speach. I've tried some of his advices and they really work.

Vasil Vassilev
Brand Manager, Henkel, Bulgaria

Ana Abecasis  

Nowadays email and internet are an important tool for Direct Marketing. The speed how things are happening on this field and the way everything develops is huge. There is a need to understand and to follow the best practices to built successful initiatives. Michael Leander's knowledge can help on doing so.

Ana Abecasis
Promotion Manager, Reader's Digest, Portugal


Michael Leander is passionate, approachable and humorous. His knowledge on email marketing is great and admirable. The type of seminar you can truly enjoy.

Elmira Majeric
Internet Manager, Studio Moderna, Croatia

See what Drayton Bird the legendary direct marketing guru and author of "Commonsense Direct and Digital Marketing" book has to say about this workshop.

The workshop takes place at the River Club Golf & Conference Centre that offers superb meeting facilities to ensure a flawless experience for the seminar delegates.

Power Up Your Direct & Digital Marketing Cape Town takes place at the River Club Golf & Conference Centre

Address and Contacts: Liesbeek Parkway, Observatory, Cape Town | Tel: 021 448 6117 – get directions here

Meet these accomplished marketing speakers in Cape Town

Майкъл Леандер

Michael Leander, Michael Leander Company

Hailing from Denmark, Michael is known to be one of the foremost direct and interactive marketing experts in Europe. He is also one of the most highly rated speakers in this space having spoken in front of thousands of people in more than 35 countries. Hundreds of marketers have testified to Michael's ability to teach and inspire marketers to do better

Learn more about Michael Leander here

Христо Радичев

Jacques de Villiers, The Business Generator

South African sales trainer and marketing consultant Jacques de Villiers has been helping companies make sense of marketing and sales for real return on investment since 1998. His expertise is firmly grounded in the marketing, sales and employee motivation arena. In his journey with his clients, he is laser focused on generating them more revenue through lead generation, lead conversion and motivated staff.

Learn more about Jacques de Villiers here

Workshop Programme: 7 June 2012 in Cape Town

09:00 - 9:30 Registration, morning coffee/tea and networking
09:30 - 09:40 Opening remarks
09:40 - 11:00

Session 1: 7 power strategies you can inject into your marketing to attract better results right now
11:00 - 11:30 Coffee break
11:30 - 13:00 Session 2: Open the sales and marketing funnel for maximum conversion and lead generation
13:00 - 14:00 Lunch break with storytelling
14:00 - 15:00 Session 3: Leveraging social media for consistent and profitable customer acquisition and retention
15:00 - 15:30 Coffee break with storytelling
15:30 - 16:30 Session 4: Power up your content marketing
17:15 - 17:30 Certificate ceremony & closing remarks

Your input is needed - tailor-made content !

Your input is needed - tailor-made content  

Shortly before the start of the Power Up Your Direct & Digital Marketing Workshop, you will receive a survey consisting of questions, which will help us understand your situation. When you complete the survey, you help the presenters' tailor-make the contents to ensure the highest level of relevance to your situation.

Attend the workshop and get the following amazing value included in the price

This is what you get  
  • A full day of high-impact marketing training including all meals and refreshments
  • A certificate of attendance issued by Markedu and signed by Michael Leander
  • A 2-hour web seminar which takes place 6-8 weeks after the workshop
  • A R350 discount voucher you can use at any of Markedu's upcoming events, courses or web seminars
  • Plenty of free laughs and a great experience

100% Money Back Guarantee

Power Up B2B Marketing Toolbox Workshop  

You do not risk anything - If by lunch time you aren't 100% conviced the event meet your expectations, we will refund your money - no questions asked.

Take advantage of this unique learning opportunity – register today.


Act now to take advantage of the early bird discount - Secure your seat at this exclusive event

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The Power Up Your Direct & Digital Marketing Workshop is organized by:


Kindly supported by:

Michael Leander Company Jacques de Villiers South Africa Direct Marketing Association

Media Partners:

Marketing Telly Totally MAD
Power Up your direct & digital marketing at 4 hour executive workshop