Reveal Based Marketing flips marketing on its side by adding perceived value to otherwise “normal messages.” Instead of giving consumers messages for ‘nothing’ it conceals them, requiring an action to be revealed.
Manal Assaad - also known as The Manalyst - was one of 21 speakers at the Social Media Marketing Day. She spoke about personal branding, and here is the free recording of her presentation.
Michael Leander wishes Drayton Bird happy 75th birthday and writes a bit about the this copywriting and direct marketing (living) legend.
The Social Media Masterclass was presented by Michael Leander in Lisbon with a successful outcome. Organized by Markedu this first social media masterclass in Portugal was kindly supported by multichannel marketing software vendor e-Goi.