Workshoppen, der gentages igen (se hvornår her), havde deltagelse af dygtige B2B markedsførere fra toneangivende danske teknologi og IT virksomheder.  Du kan se billeder fra arrangementet på Markedu’s Facebook side her. 

For indlægsholderne Carsten Schmidt og Michael Leander lyder ordene “det var rigtigt at limitere antallet af deltagere til en mindre gruppe – altså mere et kursus/workshop end et seminar. Det gav god interaktion. Men vi har heldigvis også fået input til forbedring af de følgende kurser. Og vi arbejder allerede på at fintune indholdet.”

Her følger slides med kommentarer – vil du have mere som dette, så tilmeld dig Markedu’s Event Alert nyhedsbrev 

Overblik: 7 ting du skal vide om B2B marketing og det digitale landskab for IT og teknologi virksomheder

Effektiv markedsanalyse og kundeinvolvering

Google released a short video about the history of the evolution of search. A worthwhile video of how things have changed over the years and a taste of what’s coming next.

Google also created a timeline of search features.

Click here to see a larger version of the timeline

Read full article on Google Search blog here

See if Markedu currently has any search marketing web-seminar to offer »

A few hours before writing this I was thinking about Drayton Bird and how he is the indirect cause of a lot of the business and marketing challenges I have faced over the past 20 odd years.  You see, it was his book Commonsense Direct Marketing that got me hooked on direct marketing so many years ago.  I have turned any marketing problem into a direct marketing problem ever since.

Although I s*** at writing in English, allow me to share some of my thoughts about our industry’s most admirable person alive.

The best ambassador for direct marketing there ever was
Let me say this right away; Drayton Bird is the best ambassador for direct marketing there ever was. The reason for that is simply that he has been living direct marketing for more than 50 years. That’s fifty friggin years! You can learn a bit more about what he did in those years over at Wikipedia.  He has been teaching thousands of people. He has presented his knowledge, wisdom and ideas in over 50 countries (including Wales & Scotland according to himself), he has written not one, but three books and thousands of articles related to direct marketing and copywriting.

Drayton Bird has done it all or at least very nearly all. Founded his own successful direct marketing agency and then sold that to direct marketing agency Ogilvy & Mather. There he worked closely with Sir David Ogilvy whom – perhaps – is the best known legend of direct marketing.  The fact that David Ogilvy put him in charge of training Ogilvy & Mather employees around the world says a lot about Drayton’s talent, knowledge and abilities.

But one thing that I find particularly remarkable about Drayton Bird is how he has stayed loyal to direct marketing. Over the past 50+ years he must have experienced a lot of fads. But he has never been one to jump on the bandwagon and call f.ex. branding his new religion – like countless others did.
Even when direct marketing was considered a somewhat dodgy discipline, he continued to hone his skills and help clients produce massive results believing firmly in this the most measurable of all marketing disciplines.

When digital (marketing) entered the scene Drayton understood immediately that digital (or interactive) is just another communications channel. Now, years later, many others are beginning to understand how nothing has changed but the channels we use to communicate our direct messages.(although 95% of digital marketers still seem to believe that what they call new digital marketing techniques in fact are tools that has been used in direct marketing for 25, 35, 55 years)

Never stop learning and use direct marketing to solve real business issues
As a snotty junior marketer, as a young director and as a business person going through many trial and tribulations, direct marketing has always been front and center for me. Direct marketing has helped the businesses I have been associated with acquire customers effectively, retain customers effectively and win-back customers nicely. And direct marketing has helped my current activities reach a certain level using little or no budget.

I cannot help thinking how my professional life would have turned out had it not been for his book “Commonsense Direct Marketing”. And I am sure quite a few things would turn out differently had I not been asked by Drayton Bird to present (teach) at his EADIM (European Academy of Direct & Interactive Marketing).

By the way, EADIM is now in its fourth year – go here to check it out

The fact of the matter is that had it not been for Drayton Bird, I would never have found any interest in CRM, in direct mail, in database marketing, in profiling, in testing or – for that matter - permission email marketing. And I know for a fact that many others were inspired by him, his speeches and his writings to venture into a career in direct marketing. For that I we all owe him thanks.

Never stop learning – never stop reading
One of Drayton Bird’s mantras is to never stop learning. Never stop educating yourself. And never stop reading.  Many of the worlds greatest marketers will tell you the same; they became great at what they did because they were in a constant state of a somewhat structured (or unstructured) learning process. Always looking for new knowledge.

When meeting Drayton he seems to always have a book nearby. I can recall one time in Riga, Latvia where – while waiting for someone – Drayton was sitting there in the lobby in his winter coat and – yep – reading a book.

His curiosity and his hunger for knowledge is insatiable. And that – I believe – is one important reason how he has managed to get on top and stay on top all these years. Even after David Ogilvy said “Drayton knows more about direct marketing than anyone else in the world”, Drayton Bird continued learning. And today at 75 years of age I’ll bet you that he’s got a book or two in his pocket.

If you see him at EADIM this year, you will perhaps wonder why he with his massive experience and knowledge still sits in on nearly every presentation. I know I was wondering about that when EADIM took place for the first time in Brussels in 2009. But now I know. He is still sucking up all the knowledge he can. Mucho kudos to him for having that attitude.

World class direct marketing copy-writing 
Those close to me know how much I admire Drayton Bird as a copy-writer. Although not a copywriter myself, I still believe I am able to judge what makes great, good and mediocre copy-writing.  And Drayton’s is world class.

Reading Drayton’s newsletters is always a treat for me. I have never deleted a single one of his emails. And some day I will collect them all in a pdf  and print for my own perusal. His emails are full of little nuggets, bits and pieces of relevant that are relevant not only to direct marketers, but to anyone interested in general issues of business.

If one learns nothing new by reading his material, it is a great study of his awesome command of the English language. Sure he makes the odd mistake of using words that simpletons like myself don’t understand. But as someone whom never stopped learning himself, I assume he wants his foreign readers to learn. One complicated word at a time.

Drayton Bird has written direct marketing or response copy for clients in countless industries.  And he is still at it. In fact if you would like to increase your results, consider asking Drayton to deliver some highly effective copy to you. I am sure he will give you a good offer if you have an interesting problem to solve and ask him nicely.

Now that Drayton Bird can celebrate 75 summers, I hope that he will continue to share his knowledge about direct marketing and copy-writing with the world. I hope that he will focus his energy on teaching direct marketing and less on stirring up a debate about politics. Saying that is of course utterly selfish as I have no interest in politics.

Drayton is 75 years today. Happy birthday, Drayton. We wish you a great day today and for the many days to come.

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.” 

An exclusive group of Romanian marketers  and representatives of marketing agencies attended the “Power Up”. Held at the Intercontinental Hotel in Bucharest, the workshop headlined international marketing speaker Michael Leander and featured marketing presentations from mr. Sebastian Vaduva from Appcend mobile apps and mr. Marius Sutu from Behavia at ARBO Interactive Romania.

Daiana Stoicescu expertly organized the workshop on the ground in Bucharest and also handled media & public relations. After the event a small certificate ceremony was held and you can see the video of some fun loving people here:

100% recommendation rate means a successful event
Although the event format was new, Markedu is happy to report that the attendees gave the event a 100% recommendation rate. And equally important 70% said their expectations were met and 30% said that their expectations were exceeded.

Says Joao Ribeiro from Markedu “the event format and content was new so we were anxious to learn how attendees received the event. Needless to say we are happy to have once again delivering a 100% recommendable event. But at the same time we know there are areas of improvement to do before the next “Power Up” workshops to be held in other cities.”

The main speaker Michael Leander shares his experience “having the opportunity to speak in Romania for the third time was a blast. The combination of marketers representing client side as well as experts from agencies was great in my opinion. Judging from the evaluation of content there clearly is room for improvement on my side. The idea with “power up” was to address 5-7 components from a very practical and hands-on perspective.  The challenge clearly is that attendees come with different backgrounds and skill-sets. But overall I was pleased with the event and I am looking forward to the next “Power Up Works” and to come back to Romania and meet my new friends once again.”

What did the attendees say?
Markedu asked attendees to provide feedback. Here are a few of the testimonials received in English and Romanian:

Funny sparkles
Michael Leander is a charismatic speaker.His presentation was a perfect combination between information, questions that make you think further about what was presented, visual stimulus (graphics and video), everything delivered in a professional manner with funny sparkles.
Oana Niculescu from Proximity Romania

Extremely interesting
I enjoyed very much the workshop and found the presentations extremely interesting. Knowing how to build, implement and monitor a strong strategy for direct & digital marketing is becoming increasingly important. That is why I am glad that Michael Leander was kind enough to share some insights in this respect during the workshop.
Dana Stefan, ING Bank Romania

Unul dintre cele mai bune workshopuri la care am participat. Michael Leander este un foarte bun prezentator, charismatic si adaptabil audientei astfel incat capteaza si mentine atentia, iar cunostintele sale in domeniu si modul de structurare a prezentarii sunt impresionante.
Calin Ionescu, Proximity Romania

Michael Leander e o persoana vizionara. In plus, e genul de speaker pe care iti doresti sa il revezi pentru ca esti convins ca ai mereu ce invata de la el. Personal, de cate ori merg la un workshop nu am asteptari prea mari referitoare la nivelul discutiilor si la calitatea continutului, insa Michael mi le-a depasit. Acesta este si unul din motivele pentru care il recomand tuturor celor interesati de domeniul marketingului, fie ca sunt la inceput de drum, fie ca vor sa se depaseasca sau sa gaseasca o persoana cu care pot discuta la un nivel ridicat despre concepte, instrumente si strategii.
Alin Mechenici, Royal Dental Radej SRL

Exceptional presentation
Exceptional presentation, well targeted on specific local market and the expertise level of the audience. Into a client/agency attendance formula, it raises expectations and creates a communication bridge.
Mirce Sinpetru, Proximity Romania

What happened at the workshop?
The workshop addressed some of the important elements relevant to increase the results of direct marketing and digital marketing now and in the very near future.

Attendees heard about concepts that are becoming increasingly important in direct marketing and got a world class view on what you need to care about now.

Sebastian Vaduva from Appcend introduced attendees to the world of mobile applications and Marius Sutu talked about predictive behavioral targeting in online advertising.

Want to learn more?
Markedu plan to organize the Power Up Your Direct & Digital Marketing Workshop in other cities in Europe, the Middle East and Asia. To stay tuned and learn more get the newsletter here 

LinkedIn was launched in 2003 and reached 50 million users in six years, but it only took a year and a half for the business social network to double that number. LinkedIn achieved 85 million members in 2010 and has now surpassed 100 Million Users.

Here’s a summary of the key stats from LinkedIn’s infographic:

• 56% of LinkedIn’s users are outside of the United States.
• LinkedIn’s fastest-growing country is Brazil, with 428% growth year-over-year. Brazil is followed by Mexico, India and France.
• The largest sectors on LinkedIn are the service sector (20%) followed by finance and high-tech industry sectors (9%).

To visualize how far they’ve come, both in user growth and user engagement, they have put together some key statistics in an infographic that you can see below.

Want to improve your marketing skills but  have no time to leave the office?
If that’s your case then we have something for you -  check Markedu’s free web-seminars here and improve your marketing skills at your office desk

Here is what we think is beneficial about Markedu’s offering:

• Most of Markedu’s web seminars are free to attend for the time being. Markedu will not be able to offer free webinars forever, however, even after we implement our payment model, you will still be able to attend free web seminars.
• You only pay for recordings (webcasts) and – sometimes – to get access to slides
• You can purchase a Certificate of Attendance – we know that many of our past web seminar attendees are interested in getting that documentation. Certificates are printed and sent to you by first class (snail) mail.
• Most of Markedu’s webinars are limited to 50 attendees. The reason for that is that we believe in dialogue, interaction and adding value to you as an attendee.
• Although some of Markedu’s webinars are sponsored, you can be sure that Markedu’s speakers add real value. A webinar should not be a sales pitch and so we emphasize to our speakers to share their knowledge and to shy away from shameless self-promotion
• Markedu currently offer webinars in our four primary languages: English, German, Portuguese and Danish (Scandinavian languages). Soon you will be able to attend webinars in other languages such as Spanish, French, Russian and Arabic.

–> If you would like to attend a Markedu web seminar, go here to see the list of upcoming marketing and branding related webinars.
–> Are you interested in presenting as a speaker at a Markedu webinar, get in touch with us today
–> or sign-up to get Markedu’s Marketing Event Alert newsletter

The Social Media Marketing Day  @Your Desk on April 11, 2011 featured 21 speakers from 15 countries. They all talked about topics related to social media. The more than 800 marketing professionals whom registered for the event could enjoy more than 9 hours of continuous presentations.  The social media practitioners who presented served up one great piece of social media marketing advice after another.

Get your teeth wet – listen & learn from this free webcast
Markedu will make all the recordings available to purchase, but to get your teeth wet we decided to share Manal Assad’s presentation with you. In this webcast Manal speaks about personal branding. And she really knows what she is talking about. Listen to this recording – hosted by MarketingTelly – and get great advise on how you can establish and improve your own personal brand.

If you want more like this, here are some relevant links for you

–> Get Markedu’s Marketing Events Newsletter
–> Pay a visit to MarketingTelly and watch more videos related to marketing
–> Visit Manal Assad’s great blog

At Markedu Carla Rosa is responsible for numerous tasks related to organizing Markedu’s marketing events – online and offline.  One of her tasks is to moderate quite a few web seminars. A native speaker of Portuguese and fluent in English, she naturally moderates web seminars in those languages.

At Markedu we are very happy to have Carla Rosa as a moderator. Staying true to what Markedu is all about, she is enthusiastic about sharing, natural and does not take herself too seriously. We hope that you have felt that when attending one of the webinars or experienced Carla Rosa live at any of the offline events she has moderated.

The secretly taped video
The video you see below was taped at one of the short term rental apartments Markedu’s founder & CEO (Michael Leander) stays in when he is visiting the Markedu team in Portugal. Carla Rosa was introducing the EADIM intro webinars which featured the grand old man of direct marketing Drayton Bird, presentation coach extraordinaire Michael Trigg and Michael Leander.

Watch the video and feel free to comment below

–> Get the Markedu Marketing Alert Newsletter here to learn more about marketing webinars moderated by Carla Rosa and other Markedu moderators

–> Go here to follow Carla Rosa and Markedu on Twitter

The Social Media Masterclass was presented by Michael Leander in Lisbon with a successful outcome. Organized by Markedu this first social media masterclass in Portugal was kindly supported by multichannel marketing software vendor e-Goi. Here is my brief report from this successful social media marketing event – one of many to come.

The full day event took place at the Radisson BLU Hotel, and we had the pleasure to welcome marketers from different industries. Michael Leander was the main speaker / trainer and Vitor Tavares from E-GOI presented interesting case studies and useful tips related to the combination, or should I say integration, of email marketing and social media marketing.

The evaluation survey showed that 100% of the attendees recommends the event, and that it met or exceeded their expectations.

Speaker Ratings Once Again High

Once again Michael Leander was highly rated by the attendees scoring 4,4 out of 5 in presentation skills and 4,6 recommendation from the attendees at the Social Media Masterclass.

On the overall the attendees gave us great positive feedback. Based on this, I can affirm it was a success. I believe we saw that the decision to allow fewer attendees provides for a better learning experience for those that attend. So for future Social Media Masterclasses in Portugal and elsewhere I think we are going to limit attendance to 30 people.

Anyhow, don’t rely on my positive information only. Why not read some of the testimonials we have just received:

“Social Business Master class was a real eye opening event for me, as for the importance of Social Media. I highly recommend this seminar and Michael Leander is an excellent speaker” Raquel Ribeiro, Web channel manager at Salsa Jeans

“No doubt that this was another great Markedu Masterclass, this time about Social Media. It touched key points for a Social Media kick off process and a great deal of tools and ideas to work in the area. Congratulations for another great presentation and working day.” João Magalhães, Graphic Designer at Sociedade Altitude Software

“This workshop was good mainly for the speaker experience supported by case studies. He gave us important tips on how to use social networks in a professional perspective.” Raquel Fortes, General Director of NewsSearch

Infographic by computer school.org