Markedu | Marketing Education - seminars, webinars and conferences about marketing » online marketing http://www.markedu.com Markedu's marketing events and conferences Mon, 06 Feb 2012 20:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Evolution Of Search In Six Minutes by Google http://www.markedu.com/2011/11/29/the-evolution-of-search-in-six-minutes-by-google/ http://www.markedu.com/2011/11/29/the-evolution-of-search-in-six-minutes-by-google/#comments Tue, 29 Nov 2011 14:47:01 +0000 Diana Pereira http://www.markedu.com/?p=8402 The Evolution Of Search In Six Minutes

Google released a short video about the history of the evolution of search. A worthwhile video of how things have changed over the years and a taste of what’s coming next.

Google also created a timeline of search features.

Google Search Timeline

Click here to see a larger version of the timeline

Read full article on Google Search blog here

See if Markedu currently has any search marketing web-seminar to offer »

]]> http://www.markedu.com/2011/11/29/the-evolution-of-search-in-six-minutes-by-google/feed/ 0 Landing page-optimering for begyndere – sådan laver du effektive landing pages http://www.markedu.com/2011/10/11/landing-page-optimering-for-begyndere/ http://www.markedu.com/2011/10/11/landing-page-optimering-for-begyndere/#comments Tue, 11 Oct 2011 14:05:22 +0000 Diana Pereira http://www.markedu.com/?p=8208

Uanset hvilken kanal din besøgende kommer fra, bliver de til aktive brugere og betalende kunder på din landing page.

Jo mere effektiv din landing er, jo større er sandsynligheden for, at dine potentielle kunder gør det, du vil have dem til at gøre – fx at gennemføre et køb eller at udfylde en kontaktformular.

I dette webinar lærer du at lave effektive landing pages. Du lærer også at optimere dine landing pages, så de hele tiden bliver mere effektive.

Webinaret er propfyldt med cases, tests og konkrete eksempler på, hvad der virker i den virkelige verden.

I dette webinar får du bl.a.:

  • En introduktion til landing page-optimering: hvad er en landing page og hvorfor er landing pages afgørende for din indtjening og online succes?
  • De 4 vigtigste optimeringsprincipper: relevans, tilbud, friktion og utryghed.
  • En lang række cases, tests og konkrete eksempler på landing pages, der virker, og optimeringsprocessen, der ligger bag.
  • Masser af inspiration og tips til tests og optimeringer, du selv kan lave med – lige med det samme.
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Du kan deltage gratis på disse dage:

28 november 2011 kl. 09:30 – 11:00

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Michael AagaardMød oplægsholder Michael Lykke Aagaard

Michael Lykke Aagaard er freelance online tekstforfatter, landing page-fanatiker og test-junkie. Han er besat af at finde ud af, hvad der rent faktisk virker i online marketing og går derfor op i at have en videnskabelig tilgang til optimering. Han driver bloggen Online-Tekstforfatter.dk og landing page-projektet Landingpages.nu.
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]]> http://www.markedu.com/2011/10/11/landing-page-optimering-for-begyndere/feed/ 0 Webinar: Search Marketing – get more traffic from Google http://www.markedu.com/2011/09/03/search-marketing-get-more-traffic-from-google/ http://www.markedu.com/2011/09/03/search-marketing-get-more-traffic-from-google/#comments Sat, 03 Sep 2011 14:10:48 +0000 Joao Ribeiro http://www.markedu.com/?p=7793 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Search Marketing – get more traffic from Google, acquire more leads and get more customers

Search Marketing – get more traffic from GooglePresented by one of Europe’s most experienced search engine optimization experts, this web seminar will teach you a proven methodology behind a business driven search marketing strategy.

There are no quick-fixes when it comes to search marketing. To succeed in Google Organic and Google Adwords you must continuously perform a well-defined set of actions.

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In this free web seminar Jacob Hagemann will show you:

  • a proven methodology behind a business driven search marketing strategy
  • a set of effective actions to take to increase your results
  • what’s involved in getting your website or blog to rank higher

There is no denying the importance of search marketing. This web seminar will give you insight and inspiration you can use to improve your own search marketing results.
[hr]You can attend this web seminar on these dates:

  • Tuesday 25 October 2011 at 10:30 Central European Time (CET)
  • Tuesday 29 November 2011 at 10:30 Central European Time (CET)

Check your local time below

Europe: ( 09:30  Lisbon – London / 10:30  Berlin – Paris – Rome – Zürich / 12:30  Moscow )
Middle East and Asia: ( 11:30  Cairo / 12:30  Beirut – Dubai / 16:30  Singapore )

About the speaker

Jacob Hagemann from Searcus AGJacob Hagemann is a highly accomplished search engine marketing expert and internet marketing entrepreneur within the Search Marketing industry. He pioneered the search engine marketing industry and built his first start-up from a small company to a 200 person strong publicly listed corporation.

He is known for his sharp and sometimes controversial approach to search and e-commerce. He is a frequent speaker at conferences all over the world. In 2010 Jacob founded his third company Searcus AG.

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About the Searcus

Searcus AG

Searcus AG is a European Search Marketing Agency based in Copenhagen, Denmark – Düsseldorf, Germany and Lugano, Switzerland. The company is 100 % focused on Search Marketing helping large international and national clients getting more traffic to their websites and selling more products online. Specialized in Travel, Ecommerce, Financial and Telecommunication sectors, the Searcus methodology is based on an accumulated 30 years of experience together with a state of the art Search Intelligence setup second to none.

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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Important: Your login details will be sent by email one day before the event.

» See other Markedu’s web-seminars here
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]]> http://www.markedu.com/2011/09/03/search-marketing-get-more-traffic-from-google/feed/ 0 Webinar: Power Up Your Direct & Digital Marketing http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/ http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/#comments Sun, 14 Aug 2011 11:59:08 +0000 Joao Ribeiro http://www.markedu.com/?p=7310 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Power Up Your Direct & Digital Marketing Web Seminar
Power Up Your Direct & Digital Marketing

Whether you already have attended a “Power Up Marketing Workshop” or are considering attending one in the future, this webinar will give you hands-on and practical tips that you can use in your marketing immediately after the webinar.

The Power Up Marketing Workshops focus on specific areas of the modern marketing tool box. And very specifically at relevant areas of direct and digital marketing.

The 2 hour webinar is presented in a fast paced no-nonsense format with a focus on answering the questions: What is it? Why do I need it? How do I do it?
[hr]At the Power Up Your Direct & Digital Marketing Web Seminar you will learn about these concepts and direct marketing techniques:

  • The Walk-in-the-Park onsite web marketing technique that gets your website visitors to experience your web presence in a highly effective way whilst providing a better visitor experience and a higher convert-to-action rate
  • Digital Customer/prospect profiling: how to plan for better profiling of your target audience and how to use profiling techniques to improve relevance and in turn increase the effect of your communication
  • Multichannel marketing ROMI: how do you calculate your Return on Marketing Investment from a direct & digital marketing point of view. You will learn about a simple ROMI model and see examples of how this is put into practice
  • How to read your web analytics: get information that will help you pin-point your 3-5 most important key performance indicators for your digital marketing website activities
  • Best of class marketing management tips: avoid common pitfalls in execution of your marketing activities. Learn how to optimize the workflow involved in planning and executing direct & digital marketing activities.

In summary you will get information that almost certainly will be relevant to your situation. Representatives from marketing- consulting and web agencies should also attend.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 from 12:00 CET to 14:00 CET
  • Monday 10 October 2011 from 9:00 CET to 11:00 CET
  • Thursday 29 December 2011 from 13:00 CET to 15:00 CET

Check out your Time Zone below

29 December ( 12:00 London / 13:00 Berlin / 14:00 Bucharest / 14:00 Cairo / 16:00 Moscow )

Michael LeanderAbout the speaker

Michael Leander is an international speaker and consultant. With 20 years of direct marketing experience he loves to share his practical experience. Michael Leander has spoken in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
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]]> http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/feed/ 0 Webinar: Convert more virtual traffic into real money http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/ http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/#comments Sun, 17 Jul 2011 09:54:40 +0000 Joao Ribeiro http://www.markedu.com/?p=7120 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Convert more virtual traffic into real money
16 ways a 4-foot man with hairy feet can help you

Convert more virtual traffic into real money - 16 ways a 4-foot man with hairy feet can help you
Most websites are like leaky buckets. Money, in the form of prospective customers, goes in one end…and straight out the other. To increase your online sales, you have to turn more of those visitors into customers.

How can a character from of The Lord of the Rings help you do that?

You’ll have to attend this webinar to find out—along with many other secrets and strategies:
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  • The four-step checklist to easily test any web-page, and instantly spot the “holes” prospects are slipping through
  • The formula that determines how desirable your offer seems, and explains why sometimes a prospect won’t bite on even the most enticing offer
  • The “value triangle”—three essential elements for understanding and building the kind of value your prospect can’t resist
  • Gradualization: what it is, how it applies to the web, and why using it correctly can double your site’s effectiveness
  • The reason images typically reduce reader engagement—and the two sure-fire ways to avoid this problem and keep prospects glued to the page
  • The four most crucial factors in determining whether prospects will even bother to stay on your site for more than seven seconds
  • Why visitors might be getting a “bad vibe” from your site, even though your content is top notch (plus how to send out good vibes instead)
  • Free access to 25 training videos that build on this webinar’s content
You can attend this web seminar on these dates:

  • 05 August at 09:30 GMT / 10:30 CET
  • 09 September at 09:30 GMT / 10:30 CET

Time Zones
(09:30 London – Lisbon / 10:30 Berlin – Paris / 12:30 Cairo / 13:30 Moscow / 17:30 Singapore)
[hr]About the speaker – D Bnonn Tennant

D Bnonn TennantD Bnonn Tennant is known in the boroughs as the Information Highwayman – the dashing and debonair author of conversion-rate optimization course Attention-Thievery 101. Self-trained in direct marketing, he spends his days helping small businesses get more out of their websites by improving both their copy and design. When he’s not knee-deep in the guts of someone’s homepage, he’s writing, speaking, or reading about how to turn more visitors into customers—and when he’s not doing that he is teaching his kids about steampunk, Nathan Fillion, and how to grapple a zombie without getting bit.
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]]> http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/feed/ 0 Facebook Marketing Web-Seminar – Free http://www.markedu.com/2011/07/10/facebook-marketing-webinar/ http://www.markedu.com/2011/07/10/facebook-marketing-webinar/#comments Sun, 10 Jul 2011 20:42:17 +0000 Joao Ribeiro http://www.markedu.com/?p=7077 Facebook Marketing Free Web-Seminar – New dates available !

A presence on Facebook provides many benefits for your brand. In this 2 hour long webinar Michael Leander will give you insights that can help you to make the best of your Facebook marketing activities.
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Presented by Michael Leander this web-seminar will cover the following topics:

  • Creating the right plan for your Facebook presence
  • Setting up your page for maximum effect
  • Best practices for customer engagement on Facebook
  • Setting up and monitoring advertisement campaigns on Facebook
  • Facebook on page tactics

Whether you are just getting started or already have a presence on Facebook, attending this webinar will benefit you with new ideas, advice on concrete direction, best practices and case studies.

You can attend this web seminar on these dates:

  • Sunday 11 September 2011 from 10:30 – 12:30 CET
  • Monday 3 October 2011 from 10:30 – 12:30 CET

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New dates available !

  • New – Tuesday 21 February 2012 from 10:30 – 12:30 CET

Time Zones (09:30 London, Lisbon / 10:30 Berlin, Paris / 11:30 Cairo / 13:30 Moscow / 17:30 Singapore)

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Facebook Marketing” web-seminar on the date selected below. (*) – mandatory fields
 
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]]> http://www.markedu.com/2011/07/10/facebook-marketing-webinar/feed/ 0 Marketing Integrado – maximize os resultados da sua comunicação http://www.markedu.com/2011/06/13/marketing-integrado-maximize-os-resultados-da-sua-comunicacao/ http://www.markedu.com/2011/06/13/marketing-integrado-maximize-os-resultados-da-sua-comunicacao/#comments Mon, 13 Jun 2011 14:50:20 +0000 Joao Ribeiro http://www.markedu.com/?p=6853 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Marketing Integrado - maximize os resultados da sua comunicaçãoO marketing e a comunicação estão cada vez mais presentes no nosso dia-a-dia. Num momento em que os budgets são cada vez mais reduzidos é importante termos a certeza que os investimentos que fazemos são os mais correctos.

A integração dos diversos meios disponíveis com o objectivo de envolver  os seus clientes e potenciais clientes  faz cada vez mais sentido, no entanto existe pouco conhecimento nesta área em Portugal, nomeadamente de como se desenvolver uma campanha de marketing integrado de forma correcta e objectiva.

Assista a este seminário online para melhor compreender os fundamentos do Marketing Integrado e quais as melhores técnicas a utilizar de forma a maximizar os resultados das suas campanhas de comunicação.

Serão apresentados case studies e exemplos nos quais se poderá basear para melhorar a sua comunicação e os seus resultados.

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Durante este seminário online de 70 minutos André Novais de Paula irá falar sobre:

  • Quais os meios que podem ser utilizados numa campanha de marketing integrado
  • Quais as vantagens de cada meio de forma a impulsionar os seus resultados
  • Como aumentar a relevância da sua comunicação através da utilização de dados variáveis
  • Quais as melhores estratégias e como optimizar os seus resultados
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Este seminário online terá lugar nas seguintes datas:

  • 30 de Junho 2011 às 10:30h
  • 22 de Setembro 2011 às 10:30h

Orador: André Novais de Paula, Director de Estratégia Criativa da Directimedia

André Novais de PaulaAndré Novais de Paula desde sempre se sentiu fascinado pela internet, principalmente pela utilização dos meios digitais como oportunidade de negócio. A sua experiência e conhecimento sobre Marketing Digital tem ajudado diversos clientes no desenvolvimento e implementação das suas estratégias digitais. O seu conhecimento e interesse em New Media têm no levado a participar com orador em diversos eventos.

Actualmente é o responsável pela cadeira de “Planeamento e Avaliação de Campanhas” no Mestrado Executivo de Marketing Relacional e Comunicação no ISCTE Business School é também formador na área de Social Media.

Contactos: andrenpaula@directimedia.com | http://www.linkedin.com/in/andrenpaula

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DirectImediaA Directimedia é uma agência de Marketing Relacional com mais de 20 anos de experiência em Portugal e pioneira na utilização de Comunicação de Dados Variáveis. Hoje a área de Dados Variáveis / Cross-Media é o core business da Directimedia.

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]]> http://www.markedu.com/2011/06/13/marketing-integrado-maximize-os-resultados-da-sua-comunicacao/feed/ 0 Online copywriting for higher conversions – using words to turn visitors into customers http://www.markedu.com/2011/05/10/online-copywriting-for-higher-conversions-%e2%80%93-using-words-to-turn-visitors-into-customers/ http://www.markedu.com/2011/05/10/online-copywriting-for-higher-conversions-%e2%80%93-using-words-to-turn-visitors-into-customers/#comments Tue, 10 May 2011 14:20:57 +0000 Joao Ribeiro http://www.markedu.com/?p=6500 function CheckForm() { email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Online copywriting for higher conversions – using words to turn visitors into customersThe Internet is still primarily a written medium, and your web copy is crucial to attracting prospects and converting them from curious visitors to paying customers. Nevertheless, online copywriting is one of the most overlooked and unexplored areas of conversion rate optimization.

Attend this webinar and learn the fundamentals of online copywriting for conversion rate optimization. The course is based on real tests and extensive experience. It will feature real cases and examples of how simple web copy tweaks have lead to dramatic conversion improvements of 100% or more.

During this 60-minute webinar, you’ll learn:

  • 4 simple principles that will change your approach to online copywriting and help you boost conversions
  • Why relevance and value proposition are essential to selling on the web
  • How to craft irresistible calls to action
  • Why testing your web copy is crucial to gaining lasting results
  • The fundamentals of landing page copy that sells

[hr]Markedu timezonesJoin this email marketing webinar on these dates:

14 June 2011 at 10:30 CET
14 September 2011 at 10:30 CET

Time Zones (09:30 London / 10:30 Berlin / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)

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Michael_AagaardAbout the Speaker:

Michael Lykke Aagaard is a Danish freelance online copywriter, blogger, landing page geek and self-confessed split-test junkie. Michael is obsessed with online marketing and uncovering the truth about what really works.

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]]> http://www.markedu.com/2011/05/10/online-copywriting-for-higher-conversions-%e2%80%93-using-words-to-turn-visitors-into-customers/feed/ 0 re:publica 2011 http://www.markedu.com/2011/04/24/republica-2011/ http://www.markedu.com/2011/04/24/republica-2011/#comments Sat, 23 Apr 2011 22:30:23 +0000 Joao Ribeiro http://www.markedu.com/?p=6246 re:publica XI

Die re:publica ist die größte Bloggerkonferenz im deutschsprachigen Raum. 3.000 Blogger pilgern jährlich nach Berlin um einigen der ca. 300 Speakern zu zuhören und sich untereinander auszutauschen. Die Highlights der re:publica bestanden dieses Jahr unter anderem aus den Vorträgen von Sascha Lobo, Peter Sunde und Prof. Gunter Dueck. Sascha Lobo füllte mit seinem Vortrag „Jüngste Erkenntnisse der Trollforschung“ den Friedrichpalast bis fast auf den letzten Platz.

Wie von Lobo erwartet wurde mehr Entertainment als inhaltliches geboten. Den recht witzigen Vortrag könnt ihr euch hier ansehen.

Kaum ein Redner konnte jedoch so sehr begeistern wie Prof. Dueck von IBM. Für seinen Vortrag “Das Internet als Gesellschaftsbetriebssystem” erntete Prof. Dueck Standing Ovations. Den Vortrag von Prof. Dueck könnt ihr euch ebenfalls hier ansehen.

Republica XI Berlin 2011Zu guter letzt erzählte Peter Sunde noch einiges über zukünftige Entwicklungen von Flattr. In Zukunft soll es auch möglich sein mobil via QR Code zu flattern. Ebenfalls sollen auch direkte Spenden möglich sein, es kann anonym ein gewisser Betrag an einen gewünschten User versendet werden. Flattr wird nun auch in verschiedene Sprachen übersetzt, deutsch sollte laut Peter Sunde schon online sein. Nette Nebenstory, die Community hat die gesamte Übersetzung übernommen.

Die 10% die Flattr bei Transaktionen mitschneidet, sollen in Zukunft auch teilweise mit größeren Blog-, Videoseiten und dergleichen geteilt werden. Ab 1. Mai kann man auch Tweets flattern, eine “you have money waiting for you” Message wird dann an die geflatterte Person gesendet. “Flattr whatever you want!” ist das Ziel laut Peter und ab 1. Mai soll es viel mehr Möglichkeiten geben. Flattr soll generell auch mehr in den Offline Bereich gehen, z.B. soll man Songs auf seinem MP3 Player flattern können. “We really want to be where the content is” schließt Peter die kurze, nicht mal 15 minütige Präsentation ab.

Am Rande der re:publica 2011 gab es des Weiteren eine heftige Diskussionen zum neu gegründeten Verein Digitale Gesellschaft (#digiges) von Markus Beckedahl (netzpolitik.org). Eine Zusammenfassung der Soap Oper rund um die Digitale Gesellschaft findet ihr unter anderem hier.

]]> http://www.markedu.com/2011/04/24/republica-2011/feed/ 1 Webcast: Manal Assad at the Social Media Marketing Day @Your Desk http://www.markedu.com/2011/04/20/webcast-manal-assad-at-the-social-media-marketing-day-your-desk/ http://www.markedu.com/2011/04/20/webcast-manal-assad-at-the-social-media-marketing-day-your-desk/#comments Wed, 20 Apr 2011 04:25:32 +0000 Joao Ribeiro http://www.markedu.com/?p=6205 Manal Assaad – also known as The Manalyst - was one of 21 speakers at the Social Media Marketing Day. She spoke about personal branding, and here is the free recording of her presentation.

The Social Media Marketing Day  @Your Desk on April 11, 2011 featured 21 speakers from 15 countries. They all talked about topics related to social media. The more than 800 marketing professionals whom registered for the event could enjoy more than 9 hours of continuous presentations.  The social media practitioners who presented served up one great piece of social media marketing advice after another.

Get your teeth wet – listen & learn from this free webcast
Markedu will make all the recordings available to purchase, but to get your teeth wet we decided to share Manal Assad’s presentation with you. In this webcast Manal speaks about personal branding. And she really knows what she is talking about. Listen to this recording – hosted by MarketingTelly – and get great advise on how you can establish and improve your own personal brand.

If you want more like this, here are some relevant links for you

–> Get Markedu’s Marketing Events Newsletter
–> Pay a visit to MarketingTelly and watch more videos related to marketing
–> Visit Manal Assad’s great blog

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