Markedu | Marketing Education - seminars, webinars and conferences about marketing » Social media http://www.markedu.com Markedu's marketing events and conferences Mon, 06 Feb 2012 20:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 B2B-marketing med LinkedIn http://www.markedu.com/2012/02/01/b2b-marketing-med-linkedin/ http://www.markedu.com/2012/02/01/b2b-marketing-med-linkedin/#comments Wed, 01 Feb 2012 13:09:46 +0000 Joao Ribeiro http://www.markedu.com/?p=9143 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Sådan mestrer og måler du B2B marketing med LinkedIn

LinkedIn er verdens største og eneste globale sociale medie indenfor Business-to-business og flere har beskrevet netværket som “verdens største cocktailparty”.

LinkedIn giver virksomheder der sælger B2B helt enestående muligheder for branding, salg, forretningsudvikling, markedsanalyse og kundedialog, igennem en lang række funktioner og muligheder.

Men hvordan er det lige, at man får høstet gevinsterne, på den mest målrettede og tidsbesparende måde? Og hvordan måler man om, om indsatsen i det hele taget giver den effekt, man forventer?

Bliv inspireret og få konkrete råd og tips, i dette gratis 1-times webinar,
afholdt af Morten Baggesen fra DigiSalg.

På seminaret vil du høre om:

  • LinkedIn firmasider: hvordan man laver den mest optimale side, og hvad skal der til for at markedsføre og vedligeholde den?
  • LinkedIn grupper: Hvad kan de bruges til, i B2B-marketing?
  • LinkedIn Answers, Polls, Events: tips og tricks
  • Øvrige LinkedIn Apps og funktionalitet, som er relevant for B2B-marketing
  • Måling af effekten: hvordan måles effekten i Google Analytics?

Tilmeld dig dette gratis web seminar idag så du er sikker på at få en plads.

[hr]Du kan deltage gratis på disse dage:

  • Torsdag den 8 marts 2012 kl. 10:30 – 12:00
  • Torsdag den 10 maj 2012 kl. 10:30 – 12:00

[hr]Morten Baggesen fra DigiSalgOm Morten Baggesen & DigiSalg

Morten Baggesen har 15 års erfaring med international og national marketing, fra industrien og konsulentbranchen. Morten er Cand.Merc.Int i international afsætningsøkonomi, og certificeret i Google Analytics (GAIQ).

Mød Morten på Linkedin her


DigisalgDigiSalg skaber salg og branding for små og mellemstore virksomheder igennem rådgivning, undervisning og praktisk drift af digital markedsføring. DigiSalg fokuserer på LinkedIn og Googles digitale platforme, samt understøtter og underviser i brug af Google Analytics, så effekten kan måles og optimeres.

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Vær opmærksom på dette før du tilmelder dig:

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Jeg er indforstået med at jeg samtidig tilmeldes Markedu’s newsletter, der udkommer 2-4 gange hver måned med information om andre seminarer, kurser og konferencer. (*) – skal udfyldes
 
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]]> http://www.markedu.com/2012/02/01/b2b-marketing-med-linkedin/feed/ 0 استخدام الشبكات الإجتماعية لريادة الأعمال – مجانية http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/ http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/#comments Wed, 18 Jan 2012 15:22:50 +0000 Diana Pereira http://www.markedu.com/?p=8800

يوم 16 فبراير – محاضرة تدريبية مجانية (web-seminar) – مع خبير التسويق الإلكتروني فادي رمزي

مقدمة عن كيفية استخدام الشبكات الإجتماعية في تعزيز مختلف مجالات الاعمال مثل التسويق, المبيعات , خدمة العملاء وبالأخص في مجال ريادة الأعمال والشركات الصغيرة. على مدار ساعتين يشرح فادي رمزي هذه النقاط من خلال هذه المحاضرة المجانية مع تسليط الضوء على المهارات اللازمة .

Utilizing Social media for Entrepreneurs


:المهارات المكتسبة من هذه الندوة

  • فهم واستيعاب منظومة الهوية الرقمية
  • فهم مختلف قنوات التسويق الإلكتروني
  • رؤية شاملة عن استخدامات الشبكات الإجتماعية في مصر
  • كيفية التواجد الفعال على فيسبوك , تويتر و لينكدين
  • كما يتاح بعض الوقت بنهاية المحاضرة للأسئلة والاجوبة

نبذة عن فادي رمزي

Fady Ramzy at Markedu webinar

هو رائد أعمال والمدير الاقليمي وعضو مجلس إدارة شركة انتراكت اجيبت المتخصصة في الحلول الإبتكارت الرقمية وهي ليه شركة شقيقة لشركة انسيد أوت الايطالية. فادي يحمل خبرة 14 عاما من العمل في المجال الرقمي وهو الان خبير واستشاري في مجال التسويق الرقمي وشارك كمحاضر في العديد من المؤتمرات الدولية مثل:

(المؤتمر الرابع للمنظمة الدولية لصناعة السياحة الإلكترونية – القاهرة – ديسمبر 2011 (الموقع الرسمي -
(مؤتمر الاهرام لابتكارات الميديا الرقمية – القاهرة – يوليو 2011  (المحاضرة -

كما يساهم ايضا فادي بحماس شديد في تقوية بنية ريادة الأعمال في مصر عن طريق المساهمة كمرشد لعدة مبادرات ومسابقات منها مثل ابدأ مع Google ومبادرة NextGen. هذا بالاضافة للعديد من مقابلات الاعلامية لنشر الوعي عن مبادئ التسويق الإلكتروني مثل لقائه مع اذاعة ال BBC ومع برنامج IT Show

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قبل اشتراكك برجاء قراءة هذه التعليمات

  • برجاء الإشتراك عن طريق تسجيل بريد الكتروني سليم من شركتك
  • لن يمكنك الحصول على محتوى هذه المحاضرة إذا لم تحضرها
  • لضمان أعلى مستوى من المشاركة الفاعلة ل هذه المحاضرة برجاء العلم أن العدد المسموح للمشتركين محدود فـسارع بالإشتراك
  • شهريا سوف يصلك مراسلتنا الالكترونية واخبرنا لتعرف المزيد عن فعالياتنا. يمكنك الغاء الإشتراك في هذه المراسلات إذا اردت .

ملحوظة: تعليمات المشاركة سوف ترسل لبريدك الإلكتروني في اليوم السابق للمحاضرة

برجاء ملء الإستمارة التالية باللغة الإنجليزية للإشتراك

Yes, I want to attend the “The use of social networks for entrepreneurship” web-seminar on 16 February 2012 at 10:30 (Cairo local time) (*) – mandatory fields
Work email:*
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]]> http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/feed/ 0 Infographic: LinkedIn Bootcamp: Basic training for the personal marketer http://www.markedu.com/2011/11/21/infographic-linkedin-bootcamp-basic-training-for-the-personal-marketer/ http://www.markedu.com/2011/11/21/infographic-linkedin-bootcamp-basic-training-for-the-personal-marketer/#comments Mon, 21 Nov 2011 21:09:29 +0000 Diana Pereira http://www.markedu.com/?p=8361 LinkedIn is the proverbial dark horse of social media: we all know it’s there, but few of us use it to its full potential.

This LinkedIn boot camp infographic will give you the fundamental insights necessary to use the site for all your business and personal marketing needs.

Get free marketing inspiration – check Markedu’s free web-seminars here

]]> http://www.markedu.com/2011/11/21/infographic-linkedin-bootcamp-basic-training-for-the-personal-marketer/feed/ 0 Facebook markedsføring inspiration og tips http://www.markedu.com/2011/10/11/facebook-marketing-web-seminar-dansk/ http://www.markedu.com/2011/10/11/facebook-marketing-web-seminar-dansk/#comments Tue, 11 Oct 2011 09:54:30 +0000 Diana Pereira http://www.markedu.com/?p=8143 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

facebook web seminar på danskFacebook er uhyre populært i Danmark og resten af verden. Mere end 2,7 millioner danskere har en profil på Facebook.

Dette web seminar giver dig inspiration til hvordan du kan anvende Facebook til at få kontakt med dine kunder og potentielle kunder.

Webinaret er relevant for alle, der ønsker at gøre forretning på Facebook. Uanset om du sælger til forbrugere eller virksomheder, vil du få inspiration og nyttige tips, der kan bidrage til at få mere forretning med markedsføring via Facebook.

Du vil få information om disse emner:

  • hvor har Facebook sin berettigelse i salgs- og markedsføringsmixet
  • tips til at få success med din Facebook side med eksempler fra Danmark
  • 3 ting du skal vide om Facebook annoncering for at opnå maksimale resultater
  • hvordan du automatiserer din Facebook markedsføring, måler og evaluerer
  • 3 ting du skal vide om integrering af Facebook widgets på din hjemmeside og blog

Det er gratis at deltage på Facebook web seminaret, der er målrettet begyndere og lettere øvede.

[hr]Du kan deltage gratis på disse dage:

  • mandag den 6 februar 2012 kl. 10:30 – 12:00
  • fredag den 16 marts 2012 kl. 10:30 – 12:00
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Michael LeanderOm Michael Leander

Michael Leander er en international foredragsholder, underviser og konsulent. Han har gennem mange år leveret foredrag om markedsføring i flere end 35 lande. I Danmark har han rådgivet mere end 100 virksomheder så forskellige som Maersk, Bolius, Bang & Olufsen, Grundfos og NNIT. Du kan læse mere om Michael Leander på hans hjemmeside

[hr]
Ja. Jeg ønsker at tilmelde mig helt gratis til web seminaret:*
 
Jeg er indforstået med at jeg samtidig tilmeldes Markedu’s newsletter, der udkommer 2-3 gange hver måned med Information om andre seminarer, kurser og konferencer. (*) – skal udfyldes
 
Job email:*
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Markedu deler aldrig dine oplysninger med andre.
[hr]
]]> http://www.markedu.com/2011/10/11/facebook-marketing-web-seminar-dansk/feed/ 0 F8 2011 Keynote – Facebook Reveals Major Updates http://www.markedu.com/2011/09/23/f8-2011-keynote-facebook-reveals-major-updates/ http://www.markedu.com/2011/09/23/f8-2011-keynote-facebook-reveals-major-updates/#comments Fri, 23 Sep 2011 10:03:59 +0000 Joao Ribeiro http://www.markedu.com/?p=7955

Prepare Yourselves: Facebook To Be Profoundly Changed

“Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives. On Thursday at its f8 conference in San Francisco, the world’s largest social network will take a giant leap toward accomplishing that goal.”

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Watch the f8 conference below
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]]> http://www.markedu.com/2011/09/23/f8-2011-keynote-facebook-reveals-major-updates/feed/ 0 Webinar: How to Use Twitter for Good http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/ http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/#comments Sun, 21 Aug 2011 18:11:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7530 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


Interested in learning how to use Twitter to excel?

Twitter for Good book by Claire Diaz OrtizClaire Diaz Ortiz, author of Twitter for Good, and social innovation lead at Twitter, presents her 5-step framework for excelling on Twitter in this webinar.

Twitter represents a great opportunity for communication and marketing professionals. Whether you already are an old fox to Twitter or a beginner this is a must-attend webinar.

In this online seminar Claire Diaz Ortiz will inspire you to hone your Twitter skills and teach you:

  • What five steps you need to be doing to excel on Twitter
  • Why setting a goal for your Twitter account is a must
  • How to use Twitter to broadcast your message to the world

Please note that we have a limited number of tickets available for this Twitter webinar.
Secure your free ticket now to avoid disappointment.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 at 15:00 GMT / 16:00 CET ( see your local time below )

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( 10:00 – New York / 15:00 – Lisbon, London / 16:00 – Berlin, Cairo, Madrid, Paris, Warsaw / 17:00 – Beirut, Bucharest / 18:00 – Moscow )

About the speaker

Claire Diaz OrtizClaire Diaz Ortiz leads social innovation, philanthropy, and causes at Twitter, where she has worked since 2009. She is the author of Twitter for Good: Change the World, One Tweet at a Time (August, 2011). Claire is a frequent international speaker and is known for developing the TWEET model – a framework to help organizations and individuals best excel on Twitter. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship. She also holds a B.A. and an M.A. in Anthropology from Stanford University.
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]]> http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/feed/ 0 Facebook Marketing Web-Seminar – Free http://www.markedu.com/2011/07/10/facebook-marketing-webinar/ http://www.markedu.com/2011/07/10/facebook-marketing-webinar/#comments Sun, 10 Jul 2011 20:42:17 +0000 Joao Ribeiro http://www.markedu.com/?p=7077 Facebook Marketing Free Web-Seminar – New dates available !

A presence on Facebook provides many benefits for your brand. In this 2 hour long webinar Michael Leander will give you insights that can help you to make the best of your Facebook marketing activities.
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Presented by Michael Leander this web-seminar will cover the following topics:

  • Creating the right plan for your Facebook presence
  • Setting up your page for maximum effect
  • Best practices for customer engagement on Facebook
  • Setting up and monitoring advertisement campaigns on Facebook
  • Facebook on page tactics

Whether you are just getting started or already have a presence on Facebook, attending this webinar will benefit you with new ideas, advice on concrete direction, best practices and case studies.

You can attend this web seminar on these dates:

  • Sunday 11 September 2011 from 10:30 – 12:30 CET
  • Monday 3 October 2011 from 10:30 – 12:30 CET

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New dates available !

  • New – Tuesday 21 February 2012 from 10:30 – 12:30 CET

Time Zones (09:30 London, Lisbon / 10:30 Berlin, Paris / 11:30 Cairo / 13:30 Moscow / 17:30 Singapore)

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Facebook Marketing” web-seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
Work email:*
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We value your privacy – your details are safe with us

[hr]
]]> http://www.markedu.com/2011/07/10/facebook-marketing-webinar/feed/ 0 Introducing the Google+ project: A quick look http://www.markedu.com/2011/07/01/introducing-the-google-plus/ http://www.markedu.com/2011/07/01/introducing-the-google-plus/#comments Fri, 01 Jul 2011 11:24:55 +0000 Joao Ribeiro http://www.markedu.com/?p=7050 Google announces its new social network after years of development. For many Google watchers, the Google+ project is finally a reality.

Google Plus

When Google launched Google’s- +1 button a few months ago – a button similar to Facebook’s Like button where one can recommend a piece of content or web page to others in their group it was quite evident that Google had something big in the works. On June 28th Google announced its social networking project called the Google+ Project.

Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken.

Google wants to bring the nuance and richness of real-life sharing to software.

Read the full article at Google’s official blog
Lear more about Google’s + projecte here

Check Markedu’s current web-seminars schedule here

]]> http://www.markedu.com/2011/07/01/introducing-the-google-plus/feed/ 0 Measure, Monitor and React to increase your Social Media Marketing ROI http://www.markedu.com/2011/06/23/measure-monitor-and-react-to-increase-your-social-media-roi/ http://www.markedu.com/2011/06/23/measure-monitor-and-react-to-increase-your-social-media-roi/#comments Thu, 23 Jun 2011 15:38:04 +0000 Joao Ribeiro http://www.markedu.com/?p=6955 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Measure, Monitor and React to increase your Social Media Marketing Return on Investment
Measure, Monitor and React to increase your Social Media Marketing ROI

In this 1 hour webinar, Michael Leander will show you how you can measure and monitor your social media marketing activities and how you can increase your social media marketing ROI by reacting to the knowledge you obtain.
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Using his own practical and hands-on experiences, Michael Leander will share with you:

  • How to identify social media marketing goals or KPI’s
  • How to calculate the ROI for social media marketing activities
  • Which tools to use to monitor and measure your social media marketing ROI

He will also provide you real-life examples of how his own activities are measured and reacted upon.

If social media marketing ROI is on your agenda, this webinar will give you inspiration and food-for-thought that can help you address Return on Marketing Investment for your social media marketing activities.

You can attend this web seminar on these dates:

  • 19 September at 09:30 GMT / 10:30 CET
  • Monday 05 December at 10:30 Central European Time (CET)

(09:30 London – Lisbon / 10:30 Berlin – Paris / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore)

About Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 25 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.

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Before you register, you must read this:

  • Only registrations from legitimate work-emails are guaranteed to attend for free
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction and dialogue during Markedu webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.
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]]> http://www.markedu.com/2011/06/23/measure-monitor-and-react-to-increase-your-social-media-roi/feed/ 0 Monitoring Social Media (MSM) http://www.markedu.com/2011/05/30/monitoring-social-media-msm/ http://www.markedu.com/2011/05/30/monitoring-social-media-msm/#comments Mon, 30 May 2011 16:53:58 +0000 Thomas http://www.markedu.com/?p=6761 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Monitoring Social Media (MSM)

Ralf Schütten erläutert Ihnen, wie wichtig Monitoring Social Media für Ihr Unternehmen ist. Durch die Neuen Medien ist es möglich, mit einer Analyse in Echtzeit das Verhalten der User transparent darzustellen.

Monitoring Social Media (MSM)

Ralf Schütten geht in seinem Vortrag auf folgende Schritte ein:

Step 1: Grundlagen Monitoring Social Media – Ziele definieren, Zielgruppendefinition,
Markt- und Wettbewerbsanalyse
Step 2: Listening Monitoring Social Media – hören/filtern, handeln
Step 3: Datengenerierung Monitoring Social Media – Datenwäsche, Detailanalyse, Reporting

Weiterhin beantwortet er Fragen, wie:

  • Was ist Monitoring Social Media?
  • Haben Unternehmen einen Wettbewerbsvorteil durch Monitoring Social Media?
  • Welche Bedeutung hat Monitoring Social Media für Ihren Vertrieb und Ihr Marketing?
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Wir freuen uns auf Ihre Teilnahme!
» 29. Juni 2011 um 10:00 Uhr (Germany, Austria, Switzerland)
» 29. Juli 2011 um 10:00 Uhr (Germany, Austria, Switzerland)
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Ralf SchüttenRalf Schütten sammelte erste Erfahrungen im elterlichen Betrieb; mit 19 Jahren entwickelte er das erste Patent „Leitungsprüfer“ und begann mit dem Aufbau von Fertigungsstätten in Tunesien und China. Seit 2003 betätigt er sich in der Forschung und Entwicklung der 3D-Technologie und aktuell am Aufbau der neuen Medien (Themenschwerpunkt MSM).

Ralf Schütten ist momentan als Head of Sales im Bereich Social Media Marketing tätig. Er hat sich spezialisiert auf Monitoring Social Media (MSM), Keyword-Advertising (KWA), Online PR, Consulting und Suchmaschinenoptimierung (SEO). Er besitzt eine 25-jährige Expertise als Innovator, Manager, Geschäftsführer/Vorstand/Head of Sales.

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Über Paseo Marketing

Paseo Marketing GmbH Paseo Marketing ist eine Agentur für Suchmaschinen-Optimierung, Suchmaschinen-Marketing und Social Media Marketing. Das Unternehmen hat sich somit vollständig auf die Dienstleistungen spezialisiert, die im direkten Zusammenhang mit der Verbesserung der Auffindbarkeit und Sichtbarkeit von Websites über die Internet -Suchmaschinen Google & Co sowie in und mit Hilfe von Social Communities wie Facebook, Xing, Twitter & Co stehen. www.paseo-marketing.de

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