This LinkedIn boot camp infographic will give you the fundamental insights necessary to use the site for all your business and personal marketing needs.

Get free marketing inspiration – check Markedu’s free web-seminars here

When Google launched Google’s- +1 button a few months ago – a button similar to Facebook’s Like button where one can recommend a piece of content or web page to others in their group it was quite evident that Google had something big in the works. On June 28th Google announced its social networking project called the Google+ Project.

Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken.

Google wants to bring the nuance and richness of real-life sharing to software.

Read the full article at Google’s official blog
Lear more about Google’s + projecte here

Check Markedu’s current web-seminars schedule here

LinkedIn was launched in 2003 and reached 50 million users in six years, but it only took a year and a half for the business social network to double that number. LinkedIn achieved 85 million members in 2010 and has now surpassed 100 Million Users.

Here’s a summary of the key stats from LinkedIn’s infographic:

• 56% of LinkedIn’s users are outside of the United States.
• LinkedIn’s fastest-growing country is Brazil, with 428% growth year-over-year. Brazil is followed by Mexico, India and France.
• The largest sectors on LinkedIn are the service sector (20%) followed by finance and high-tech industry sectors (9%).

To visualize how far they’ve come, both in user growth and user engagement, they have put together some key statistics in an infographic that you can see below.

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De momento, a Linkedin é a melhor rede social para profissionais com mais de 85 milhões de utilizadores espalhados por todo o mundo.

A Linkedin continua a ser mais orientada para mercados de produtos business-to-business (B2B) mas as empresas com produtos business-to-consumer (B2C) apresentam também actividades associadas à ligação com agentes, fornecedores, distribuidores e outros parceiros.

Neste webinar, terá a oportunidade de avaliar as novas funcionalidades criadas para as empresas no Linkedin.

Apresentado pelo autor e consultor na plataforma Linkedin – Pedro Caramez – este webinar dará um enorme contributo à presença da sua empresa no Linkedin.

Garanta o seu lugar
Registe-se para o Seminário Online dia 20 de Dezembro às 10:00 e habilite-se a ganhar uma cópia autografada do livro de Pedro Camarez “Linkedin – como rentabilizar a sua presença online”

Assista a este webinar gratuito se pretende compreender como:

1. Optimizar o seu perfil Linkedin e dos seus colaboradores
2. Criar um perfil da sua empresa no Linkedin
3. Organizar os produtos e serviços da sua empresa no Linkedin
4. Como solicitar recomendações sobre os produtos e serviços da empresa
5. Como desenvolver contactos na sua área de especialidade

Este webinar vai oferecer aos participantes estratégias de sucesso na utilização desta plataforma, procurando aumentar o nível de proactividade das empresas e seus colaboradores e o aumento de contactos e referências.

Leia atentamente antes de se registar:

• Só serão aceites os registos com email de trabalho válido
• Não terá acesso à gravação nem os slides se não participar no seminário on-line.

Por favor preencha o formulário para registar-se no seminário on-line

 
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Urs E. Gattiker, Ph.D.

A Webinar for corporate bloggers on March 11, 2010. Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore), you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:

• understand benchmarking and why actionable metrics are important to improving performance
• learn how to develop an analytics program that delivers insight, not hindsight
• learn what you should effectively measure to make strategic decisions
• see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
• know which analytics to measure and which ones to put aside
• learn from mini cases of blogs included in the FT ComMetrics Blog Index
• understand why social media and corporate blogging are effective and necessary
• learn how to get started and avoid common beginner’s mistakes

Speaker:

Urs E. Gattiker, Ph.D.

Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Your advantage

You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus

Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

I am going to share with you my experiences and experiments as I learn more about Twitter, the mechanisms, what works and not. This is the first entry of about 5 or 6 posts between now and July. The objective is clear: I want to find out how Twitter works from a corporate marketers point of view. And I am going to share all the details, frustrations and experiences with you.

People keep telling me that Twitter is very powerful. Eventhough I have endorsed Twitter as part of my Michael Leander’s Marketing Tips series, I am not convinced.

I’ve had a Twitter account since May 2008. I have posted some 70 posts (they are called Tweets) since then, and until two days ago I was the “proud owner” of around 70 followers, while I was following 25 people, most of whom really didn’t Tweet about much of particular interest to me. Bear in mind, that I have not really been into the whole Twitter-rave and as such I am not basing my skepticism on my own past efforts, but – let’s say – rather an educated hunch. Also it is important to emphasize that while info-marketers of all sorts – including the creepy ones – may have seen successes on Twitter, my objective is to understand how Twitter can work from a corporate direct marketers point of view.

Why the experiment?
Martin Meyer-Gossner of The Strategy Web firmly believe that Twitter indeed can be a productive marketing tool. I respect Martin’s opinions a whole lot – he is not only a clever Münchener, but also an experienced one. So I decided to prove Martin right – or wrong, whichever it may turn out to be. Moreover, as you may know, I would like to be able to advice clients on basis of things I actually have practical and relative in-depth knowledge about. So I thought this little experiment might do me some good, and – hey – who knows, I might learn something valuable in the process. If you find this and the future posts useful, I view that as an added bonus.

How I am going to prove or disprove the value of Twitter?
I am going to keep it simple. But remember I only care about Return on Marketing Investment. I don’t care about awareness, irrelevant traffic, number of followers or anything that cannot be measured in a proper and tangible fashion.

My number one objective is to prove that my active Twitter presence can deliver a positive Return on Marketing Investment and meet my primary objectives within a relative short period of time. Let’s say 8 weeks.

I am going to measure ROMI by following these principles;

Cost:
- each hour I spend attracting followers, posting and following up on my Twitter activities will be logged
- each hour is going to be set at a cost price of € 65, which is the expected cost per hour a marketing assistant costs an average company in Norther Europe (including social welfare etc).

Return:
My primary objectives are to
a) attract attendees to web seminars organized by Markedu
b) attract newsletter subscribers to Meemoo2 Marketers newsletter
and secondary objective is to
c) attract visitors to this blog

I have worked out these monetary values to measure against the cost;
a) acquisition cost for a web seminar registration at € 8,50
b) acquisition cost for a newsletter subscriber at € 5,00
c) no monetary value because the blog is not yet designed to effectively convert visitors to newsletter signup and/or registration for web seminars.

Starting point and plan
Critical mass, critical mass, critical mass. My past employees, co-workers and past and present clients know that critical mass is a mantra of mine. And with good reason. (if only more marketers understood the importance of critical mass, the world would be a better place…. – nah, just kidding).

My starting plan specifically address the critical mass issue. It is evident that I am not going to be a successful marketer on Twitter with only 70 followers. I need more. Lot’s more.
It is also clear that – eventhough, I am sure, it would be fun to follow and be followed by different people with different backgrounds – I need to attract followers whom take an interest in marketing in general.
Secondly – over time – I need to primarily target people living in/working in Europe, the Middle East and Asia.

To get things started in a good way, my intention for the first couple of days was to merely get the ball rolling. I know from experience when something good happens fast, it is really motivating for marketers to stick to the plan. What an idiotic statement. You – as any bicecycle rider – know that going downhill is easier than uphill, right? Well, I decide to take the easy route downhill for the first couple of days.

My objective was to go from 70 followers to 250 in 48 hours. As you can see from the illustration above, I met that goal. I went from 70 followers to 496 followers in less than 48 hours.

Early next week I am going to share with you what I did, how I did it and why everyone with an IQ of 40 or more can do just the same (and you don’t need to buy tutorials, videos, training courses or anything like that – this is so simple)