Markedu | Marketing Education - seminars, webinars and conferences about marketing » web seminar http://www.markedu.com Markedu's marketing events and conferences Mon, 06 Feb 2012 20:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 International Direct Marketing Day showcasing the best direct & digital campaigns http://www.markedu.com/2012/01/29/international-direct-marketing-day/ http://www.markedu.com/2012/01/29/international-direct-marketing-day/#comments Sun, 29 Jan 2012 22:38:37 +0000 Diana Pereira http://www.markedu.com/?p=8975 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

International Direct Marketing Day showcasing the best direct & digital campaignsAt the International Direct Marketing Day you will learn about successful direct & digital marketing campaigns from around Europe and the Middle East. Best of all, you can attend for free.

A direct and digital marketing campaign which makes money for its brand is, of course, top of the wish-list for all marketers. But they also hope to deliver creative originality, a promotion which has broad appeal and – in today’s multi-media world – one which successfully leverages all channels and consumer touch points.

At the International Direct Marketing Day – organized by Markedu in cooperation with the Global Marketing Alliance and Direct Marketing International Online – you will meet leading direct marketing practitioners. The event is an online (webinar) event, and more than 10 presenters will share with you

  • the best direct marketing campaigns from around Europe and the Middle East
  • insights that you can use to improve your own marketing efforts
  • ideas that can inspire you to add more “juice” to your own direct marketing efforts

This event is a truly international direct & digital marketing event bringing together some of the very best marketing practitioners from all over Europe and the Middle East.

Sign-up today to avoid disappointment.
The programme will be available first week of February 2012

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The International Direct Marketing Day is an all day online web seminar event taking place on 13 March 2012 from 9 am GMT to 16 pm GMT. You can attend all day or simply login to attend the sessions you prefer to see.

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Direct Marketing InternationalAbout Direct Marketing International
Direct Marketing International is the only publication which has global reach among international direct and interactive marketing professionals. Now in its third decade, DMI was the first of its kind printed in the UK for direct marketers . . . so not only is it unique, it is also truly original!

Global Marketing AllianceAbout the Global Marketing Alliance (GMA)
Powered by DMI, the Global Marketing Alliance (GMA) is a social media platform built especially for global marketers. An online business community, it connects like-minded professionals, enabling interaction and discussion, as well as delivering the latest news from around the world and international commentary from the experts themselves. It’s easy to join the club and gain access to colleagues, top-level contacts and potential business partners. Find out more about the benefits of membership here.

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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed a free ticket.
  • You do not automatically receive links to slides and recordings.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.
  • Important: Your login details will be sent by email one day before the event
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Please fill in the form below to register for the web-seminar

Yes, I want to secure my seat at the International Direct Marketing Day web-seminar on 13 March 2012 at no cost to me. I understand that Markedu will inform me once the final program is ready. If I am not happy with the program, I can cancel my attendance.
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]]> http://www.markedu.com/2012/01/29/international-direct-marketing-day/feed/ 0 Email Marketing – aumente o ROI das suas acções de comunicação criando uma base de dados de emails de permissão http://www.markedu.com/2012/01/23/email-marketing-aumente-roi-das-suas-accoes-de-comunicacao/ http://www.markedu.com/2012/01/23/email-marketing-aumente-roi-das-suas-accoes-de-comunicacao/#comments Mon, 23 Jan 2012 09:59:47 +0000 Joao Ribeiro http://www.markedu.com/?p=8792 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Email Marketing – aumente o ROI das suas acções de comunicação criando uma base de dados de emails de permissão

Seminário online sobre email marketing
As organizações com bases de dados de emails de permissão têm maior facilidade em atrair novos clientes e vender mais aos clientes existentes.

Essas organizações usufruem de acesso directo a uma audiência que as escuta quando comunicam. Criar a sua própria base de dados de email marketing é eficaz tanto a curto como a longo prazo.

Assista a este seminário online para obter as informações sobre como criar uma base de dados de raíz recorrendo a poderosas técnicas de aquisição de marketing de permissão.

Neste seminário online gratuito, o especialista em marketing online
Rui Nunes irá explicar-lhe como:

  • Como implementar poderosas técnicas de aquisição de marketing de permissão.
  • Como criar uma base de dados de email marketing, desde a criação da mensagem e formulários a formas de dirigir tráfego qualificado.
  • Quais as melhores estratégias para uma comunicação continua com resultados valiosos
  • Case-Studies sobre campanhas de email marketing

Este seminário online interactivo visa proporcionar lhe inspiração sobre como adquirir permissões para as suas actividades de email marketing. Rui Nunes irá mostrar-lhe diversos exemplos de diferentes indústrias.

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Pode participar neste seminário online nas seguintes datas:

Sexta-feira, 10 de Fevereiro 2012 às 10:00h
Sexta-feira, 09 de Março 2012 às 10:00h

Orador: Rui M. Nunes, Country Manager Portugal da MediaResponse Group

Rui M. NunesRui M. Nunes, Country Manager Portugal da MediaResponse Group, é um profissional experiente com mais de 15 anos de elaboração de campanhas de marketing online eficazes e com resultados visíveis em retorno para os seus clientes.Criativo por natureza, designer por formação e gestor por afinidade, adora o que faz e sente prazer em continuar a faze-lo todos os dias.

Contactos: http://pt.linkedin.com/in/ruimnunes

MediaResponse GroupPresente no mercado desde 1999, a MediaResponse Group coloca à disposição dos seus clientes um leque de possibilidades: desde a geração de leads e exploração de bases de dados à mais potente plataforma de Text advertising do mercado, passando pelo modelo de Audience Targeting e segmentação avançada integrada ou a mais completa solução para a gestão de campanhas de marketing em motores de busca e posicionamento web.

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Antes de se registar por favor leia as nossas condições:

  • Apenas garantimos registos efectuados com endereço de email válido
  • Se não assistir ao seminário online, não terá acesso aos slides e gravação do evento
  • Na Markedu valorizamos e promovemos interacção e dialogo durante o evento. Devido a esse facto apenas um número limitado de participantes serão aceites
  • Ao efectuar o seu registo será automaticamente inscrito na nossa newsletter, pode cancelar a subscrição a qualquer momento

Para efectuar o seu registo preencha o seguinte formulário

Sim, desejo registar me gratuitamente para o seminário online “Email Marketing – aumente os seus resultados criando uma base de dados de emails de permissão” na data seleccionada abaixo. (*) – campos de preenchimento obrigatório
 
Datas disponíveis:*
 
Email Profissional:*
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Último Nome:*
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Exemplo: marketing manager
Função:*
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Qual é a sua língua materna?
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[hr]Valorizamos a sua privacidade – os seus dados estão seguros connosco.

]]> http://www.markedu.com/2012/01/23/email-marketing-aumente-roi-das-suas-accoes-de-comunicacao/feed/ 0 استخدام الشبكات الإجتماعية لريادة الأعمال – مجانية http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/ http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/#comments Wed, 18 Jan 2012 15:22:50 +0000 Diana Pereira http://www.markedu.com/?p=8800

يوم 16 فبراير – محاضرة تدريبية مجانية (web-seminar) – مع خبير التسويق الإلكتروني فادي رمزي

مقدمة عن كيفية استخدام الشبكات الإجتماعية في تعزيز مختلف مجالات الاعمال مثل التسويق, المبيعات , خدمة العملاء وبالأخص في مجال ريادة الأعمال والشركات الصغيرة. على مدار ساعتين يشرح فادي رمزي هذه النقاط من خلال هذه المحاضرة المجانية مع تسليط الضوء على المهارات اللازمة .

Utilizing Social media for Entrepreneurs


:المهارات المكتسبة من هذه الندوة

  • فهم واستيعاب منظومة الهوية الرقمية
  • فهم مختلف قنوات التسويق الإلكتروني
  • رؤية شاملة عن استخدامات الشبكات الإجتماعية في مصر
  • كيفية التواجد الفعال على فيسبوك , تويتر و لينكدين
  • كما يتاح بعض الوقت بنهاية المحاضرة للأسئلة والاجوبة

نبذة عن فادي رمزي

Fady Ramzy at Markedu webinar

هو رائد أعمال والمدير الاقليمي وعضو مجلس إدارة شركة انتراكت اجيبت المتخصصة في الحلول الإبتكارت الرقمية وهي ليه شركة شقيقة لشركة انسيد أوت الايطالية. فادي يحمل خبرة 14 عاما من العمل في المجال الرقمي وهو الان خبير واستشاري في مجال التسويق الرقمي وشارك كمحاضر في العديد من المؤتمرات الدولية مثل:

(المؤتمر الرابع للمنظمة الدولية لصناعة السياحة الإلكترونية – القاهرة – ديسمبر 2011 (الموقع الرسمي -
(مؤتمر الاهرام لابتكارات الميديا الرقمية – القاهرة – يوليو 2011  (المحاضرة -

كما يساهم ايضا فادي بحماس شديد في تقوية بنية ريادة الأعمال في مصر عن طريق المساهمة كمرشد لعدة مبادرات ومسابقات منها مثل ابدأ مع Google ومبادرة NextGen. هذا بالاضافة للعديد من مقابلات الاعلامية لنشر الوعي عن مبادئ التسويق الإلكتروني مثل لقائه مع اذاعة ال BBC ومع برنامج IT Show

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قبل اشتراكك برجاء قراءة هذه التعليمات

  • برجاء الإشتراك عن طريق تسجيل بريد الكتروني سليم من شركتك
  • لن يمكنك الحصول على محتوى هذه المحاضرة إذا لم تحضرها
  • لضمان أعلى مستوى من المشاركة الفاعلة ل هذه المحاضرة برجاء العلم أن العدد المسموح للمشتركين محدود فـسارع بالإشتراك
  • شهريا سوف يصلك مراسلتنا الالكترونية واخبرنا لتعرف المزيد عن فعالياتنا. يمكنك الغاء الإشتراك في هذه المراسلات إذا اردت .

ملحوظة: تعليمات المشاركة سوف ترسل لبريدك الإلكتروني في اليوم السابق للمحاضرة

برجاء ملء الإستمارة التالية باللغة الإنجليزية للإشتراك

Yes, I want to attend the “The use of social networks for entrepreneurship” web-seminar on 16 February 2012 at 10:30 (Cairo local time) (*) – mandatory fields
Work email:*
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We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2012/01/18/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d9%84%d8%b1%d9%8a%d8%a7%d8%af%d8%a9-%d8%a7%d9%84/feed/ 0 Webinar: How to choose between a Loyalty Programme and an Offers Engine http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/ http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/#comments Fri, 09 Sep 2011 16:44:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7877

How to choose between a Loyalty Programme and an Offers Engine

How to choose between a Loyalty Programme and an Offers EngineThis unique and focused web seminar provides a comparison of Customer Loyalty Programmes and Offers/Couponing Engines.

International loyalty marketing expert Chris Jacobs will cover these points:

  • What has fuelled the rapid growth of Offers/Coupon Engines, such as Groupon, LivingSocial, Dealise and Vouchercloud, and are they sustainable?
  • What is the future of traditional Customer Loyalty Programmes in the light of this emerging phenomenon?
  • The current and evolving Loyalty and Offers landscape
  • The differing business models of each
  • The respective benefits of Customer Loyalty and Offer Engines from the retailer and consumer perspectives, and the programme operator
  • How can retailers avoid eroding margins when consumers are demanding discounts?
  • Is there room for both Customer Loyalty Programmes and Offers/Couponing Engines?

If you want to get up to date knowledge about loyalty programmes versus offers engines to be able to evaluate your own existing or proposed initiatives, this is a must-attend web seminar.

[hr]You can attend this web seminar on these dates:

  • Thursday 27 October 2011 at 10:30 Central European Time (CET)
  • Thursday 26 January 2012 at 10:30 Central European Time (CET)

Check your local time below

Europe: ( 09:30  Lisbon – London / 10:30  Berlin – Paris – Rome – Zürich / 12:30  Moscow )
Middle East and Asia: ( 11:30  Cairo / 12:30  Beirut – Dubai / 16:30  Singapore )

About the speaker

Chris JacobsChris Jacobs is a renowned and highly experienced independent Customer Loyalty consultant. Having been personally involved in over 70 programmes and started two companies offering customer loyalty solutions and services, he has practical experience in all aspects of Loyalty, from end to end.
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He provides strategic direction and implementation support to businesses considering a new programme, or reviewing an existing operation, and advises solution providers on market opportunities. Having carried out a number of vendor evaluations, he has knowledge of most of the supplier offerings in the marketplace.
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Chris graduated in Computational and Statistical Science and is a Fellow of The Institute of Direct Marketing.

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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I want to attend the How to choose between a Loyalty Programme and an Offers Engine web-seminar on the date selected below (*) – mandatory fields
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

[hr]
]]> http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/feed/ 0 How mobile apps can transform your marketing, sales and customer interactions http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/ http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/#comments Sun, 21 Aug 2011 22:39:51 +0000 Joao Ribeiro http://www.markedu.com/?p=7582 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


The connected marketer: How mobile apps can transform your marketing, sales and customer interactions

How mobile apps can transform your marketing, sales and customer interactionsSmartphone users all over the world interact with mobile apps every day. Smart marketers are using mobile apps to connect with customers and potential customers.

Brands are building apps that allow them to engage with customers in ways never seen before.

In this webinar two experts – one from Norway and one from Romania – come together to give you inspiring information about the vast possibilities there are when leveraging mobile apps.

Attend this webinar to learn:

  • How use mobile apps to sell
  • How to leverage the Appscend mobile platform in a simple and cost efficient way
  • How mobile apps relate to CRM and customer intimacy

The web seminar is presented on two dates. But book early as the seats are limited.

You can attend this web seminar on these dates:

  • Tuesday 27 September 2011 from 10:30 CET – 12:00 CET
  • Tuesday 06 December 2011 from 10:30 CET – 12:00 CET

Check your local time below

( 09:30 – Lisbon, London / 10:30 – Berlin, Madrid, Paris / 11:30 – Cairo, Bucharest / 12:30 – Moscow )

About the speakers

Sebastian VaduvaSebastian Vaduva is the co-founder of Appscend, a one of a kind mobile application platform that makes it simple and fast for anyone to create, manage and monetize engaging mobile apps. In 2008, Sebastian co-found Vitality Media, a web agency focused on delivering quality online experiences. 2 years later he decided to switch from being a service provider to a product provider and so came to live Appscend. Sebastian’s mission is to rock the mobile industry by delivering a product that delivers out-of-this-world mobile experiences for everyone, not just those who have thousands of Euros to built one.

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Oystein SvarodØystein Svarød is the owner of Svaröd Direct AS, a company specialized in Direct Marketing. He has a 25 year long and extensive experience working for B2B and B2C marketing, in both digital & direct channels. He has worked as creative director, consultant and hands-on copywriter in direct communications, ad agencies and PR-agencies like Young & Rubicam, Wunderman Worldwide, Burson-Marsteller, D´Arcy, Rapp Collins, DDB. In addition to managing Svaröd Direct, Øystein holds the position as board member in FEDMA.
[space]
[hr]

Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “How mobile apps can transform your marketing, sales and customer interactions” web seminar on the date select below (*) – mandatory fields
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

[hr]
]]> http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/feed/ 0 Webinar: How to Use Twitter for Good http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/ http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/#comments Sun, 21 Aug 2011 18:11:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7530 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


Interested in learning how to use Twitter to excel?

Twitter for Good book by Claire Diaz OrtizClaire Diaz Ortiz, author of Twitter for Good, and social innovation lead at Twitter, presents her 5-step framework for excelling on Twitter in this webinar.

Twitter represents a great opportunity for communication and marketing professionals. Whether you already are an old fox to Twitter or a beginner this is a must-attend webinar.

In this online seminar Claire Diaz Ortiz will inspire you to hone your Twitter skills and teach you:

  • What five steps you need to be doing to excel on Twitter
  • Why setting a goal for your Twitter account is a must
  • How to use Twitter to broadcast your message to the world

Please note that we have a limited number of tickets available for this Twitter webinar.
Secure your free ticket now to avoid disappointment.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 at 15:00 GMT / 16:00 CET ( see your local time below )

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( 10:00 – New York / 15:00 – Lisbon, London / 16:00 – Berlin, Cairo, Madrid, Paris, Warsaw / 17:00 – Beirut, Bucharest / 18:00 – Moscow )

About the speaker

Claire Diaz OrtizClaire Diaz Ortiz leads social innovation, philanthropy, and causes at Twitter, where she has worked since 2009. She is the author of Twitter for Good: Change the World, One Tweet at a Time (August, 2011). Claire is a frequent international speaker and is known for developing the TWEET model – a framework to help organizations and individuals best excel on Twitter. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship. She also holds a B.A. and an M.A. in Anthropology from Stanford University.
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]]> http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/feed/ 0 Fast Track Email Marketing Beginners Boot Camp http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/ http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/#comments Tue, 16 Aug 2011 17:36:27 +0000 Joao Ribeiro http://www.markedu.com/?p=7412 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][.-+_]?)*)[a-zA-Z0-9])+)@((?:(?:(?:[a-zA-Z0-9][.-_]?){0,62})[a-zA-Z0-9])+).([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Fast Track Email Marketing Beginners Boot Camp

Are you new to email marketing or do you have less than 2 years of practical experience? Then consider this fast paced email marketing boot camp for beginners and novices web seminar with Michael Leander.

Attending the live webinar is free, but if you want the Beginners Email Marketing Boot Camp Test and Certificate and/or the recording of the webinar it will cost you € 39

The workshop is presented by Michael Leander – one of Europe’s foremost email marketing experts and speakers. He has helped email marketers all over the world to achieve better results and has trained thousands of email marketers.

[hr]Attend the email marketing beginners boot camp and get the information you need to become successful in email marketing

  • What is email marketing and how can you use email marketing in your business
  • What is permission email marketing and why do you need it
  • What is the email marketing terminology you need to know
  • How do I track & measure my success in email marketing
  • How to use email newsletters and email marketing campaigns for customer acquisition, customer retention and relationship building
  • The 7 key elements you need to know for successful email marketing including acquisition flow, welcome flow, content, copy, design, frequency and relevance
  • IT systems to facilitate your email marketing activities

Sign-up to attend the Email Marketing Beginners Boot Camp here »
[hr]Get your Beginners Email Marketing Bootcamp Test & Certificate and the recorded webinar

Markedu Email Marketing Boot Camp CertificateThe Beginners Email Marketing Bootcamp Test and Certificate requires you to attend the live webinar or listen to the recording of the webinar. 2 weeks after the webinar date you will receive a link to an online test. When you pass the test you will receive a printed certificate sent to your address of choice.

You can choose this option in the form below
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You can attend this web seminar on these dates:

  • Tuesday 04 October 2011 from 6:30 CET to 9:00 CET
  • Thursday 29 December 2011 from 9:00 CET to 11:30 CET
  • Sunday 05 February 2012 from 09:00 to 11:30 CET

Check out your Time Zone below

Time Zones ( 08:00 London, Lisbon / 09:00 Berlin, Paris, Madrid / 10:00 Bucharest / 10:00 Cairo )

Michael LeanderAbout the speaker

Michael Leander has been working with permission based email marketing for more than 15 years. He has directly and indirectly been involved in more than 1.000 email marketing campaigns, newsletters and retention activities. Many think of him as the leading expert in permission email marketing in Europe and the Middle East. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Please fill in the form below to register for the web-seminar

Yes, I want to attend the free live web seminar on the date selected below (*) – mandatory fields
Web-seminar date:*
I also want the Beginners Email Marketing Bootcamp Test and Certificate along with access to the recorded webinar. For that I pay € 39. Markedu will contact me to organize payment via PayPal or bank transfer.

I would also be interested in attending the Email Marketing Masterclass when I comes to my country. Keep me posted please

 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/08/16/fast-track-email-marketing-beginners-boot-camp/feed/ 0 Webinar: Better decisions with Marketing ROI http://www.markedu.com/2011/08/14/better-decisions-with-marketing-roi/ http://www.markedu.com/2011/08/14/better-decisions-with-marketing-roi/#comments Sun, 14 Aug 2011 16:42:36 +0000 Joao Ribeiro http://www.markedu.com/?p=7350 function CheckForm() { email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


Drive better marketing decisions to increase profit, consumer value and accountability

Better decisions with Marketing ROIThis 1 hour free webinar is aimed at Consumer Marketers and FMCG’s looking to enhance the way they approach their markets so they can deliver increased value to their consumers and their companies with a formal measurement infrastructure and modeling framework.

The webinar is relevant for Consumer marketers across all industries, including FMCG, utilities, financial services, high-tech, consumer electronics and many others.

Guy Powell will provide a summary of marketing ROI and measurement today, give examples and case studies of successful ROMI implementations and answer these three questions:

  • How much should be spent to measure marketing success and accountability?
  • How to apply how consumers make purchase decisions to developing a successful marketing measurement framework for your company?
  • What are the first few steps you can take to get started in improving your marketing effectiveness?

When you attend this webinar you will get valuable insight and new knowledge that can help boost your marketing efforts.

You can attend this web seminar on these dates:

  • Thursday 08 September 2011 at 14:00 CET (check your time zone below)

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( 08:00 New York / 13:00 Lisbon, London / 14:00 Berlin, Madrid, Paris / 15:00 Cairo / 16:00 Moscow )

Guy PowellAbout the speaker

Guy Powell is the author of three marketing books: “Return on Marketing Investment: Demand More From Your Marketing and Sales Investments”, “Marketing Calculator: Measuring and Managing Return on Marketing Investment“ and “ROI of Social Media: How to Improve the Return on Your Social Marketing Investment”. An internationally recognized expert in the field of marketing ROI he frequently speaks and trains marketers around the world.
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Books about marketing ROI written by Guy Powell

Books about marketing ROI written by Guy Powell

Guy Powell will present a one day Marketing ROI Masterclass in Lisbon on 14 October 2011

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]]> http://www.markedu.com/2011/08/14/better-decisions-with-marketing-roi/feed/ 0 Webinar: Power Up Your Direct & Digital Marketing http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/ http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/#comments Sun, 14 Aug 2011 11:59:08 +0000 Joao Ribeiro http://www.markedu.com/?p=7310 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Power Up Your Direct & Digital Marketing Web Seminar
Power Up Your Direct & Digital Marketing

Whether you already have attended a “Power Up Marketing Workshop” or are considering attending one in the future, this webinar will give you hands-on and practical tips that you can use in your marketing immediately after the webinar.

The Power Up Marketing Workshops focus on specific areas of the modern marketing tool box. And very specifically at relevant areas of direct and digital marketing.

The 2 hour webinar is presented in a fast paced no-nonsense format with a focus on answering the questions: What is it? Why do I need it? How do I do it?
[hr]At the Power Up Your Direct & Digital Marketing Web Seminar you will learn about these concepts and direct marketing techniques:

  • The Walk-in-the-Park onsite web marketing technique that gets your website visitors to experience your web presence in a highly effective way whilst providing a better visitor experience and a higher convert-to-action rate
  • Digital Customer/prospect profiling: how to plan for better profiling of your target audience and how to use profiling techniques to improve relevance and in turn increase the effect of your communication
  • Multichannel marketing ROMI: how do you calculate your Return on Marketing Investment from a direct & digital marketing point of view. You will learn about a simple ROMI model and see examples of how this is put into practice
  • How to read your web analytics: get information that will help you pin-point your 3-5 most important key performance indicators for your digital marketing website activities
  • Best of class marketing management tips: avoid common pitfalls in execution of your marketing activities. Learn how to optimize the workflow involved in planning and executing direct & digital marketing activities.

In summary you will get information that almost certainly will be relevant to your situation. Representatives from marketing- consulting and web agencies should also attend.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 from 12:00 CET to 14:00 CET
  • Monday 10 October 2011 from 9:00 CET to 11:00 CET
  • Thursday 29 December 2011 from 13:00 CET to 15:00 CET

Check out your Time Zone below

29 December ( 12:00 London / 13:00 Berlin / 14:00 Bucharest / 14:00 Cairo / 16:00 Moscow )

Michael LeanderAbout the speaker

Michael Leander is an international speaker and consultant. With 20 years of direct marketing experience he loves to share his practical experience. Michael Leander has spoken in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
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]]> http://www.markedu.com/2011/08/14/power-up-your-direct-and-digital-marketing/feed/ 0 Webinar: Boost customer loyalty through social media http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/ http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/#comments Tue, 09 Aug 2011 23:20:01 +0000 Joao Ribeiro http://www.markedu.com/?p=7218 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Boost customer loyalty through social media
Boost customer loyalty through social media

This 2 hour free webinar is aimed at retailers and FMCG’s with a formal loyalty marketing program in place and organizations contemplating setting up a loyalty marketing program.

The webinar is relevant for both loyalty marketers with and without a card program.
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The presenters will provide a summary of social media today, give examples through loyalty marketing case studies and answer these three questions:

  1. How can you leverage social media to extend your existing customer loyalty marketing efforts?
  2. What are the known rules of thumbs for loyalty marketers to get started leveraging social media?
  3. How do you get started leveraging social media for customer loyalty and retention?

When you attend this webinar you will get valuable insight and new knowledge that can help boost your loyalty marketing efforts.

You can attend this web seminar on these dates:

  • Monday 19 September 2011 at 13:30 CET to 15:30 CET
  • Monday 31 October 2011 at 10:30 CET to 12:30 CET


TimeZones ( 12:30 London / 13:30 Berlin / 14:30 Bucharest / 15:30 Moscow / 19:30 New York )

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
[space]
[hr]

Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Boost customer loyalty through social media” web-seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

[hr]
]]> http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/feed/ 0