Full day webinar - Showcasing the best direct & digital campaigns

Michael Leander explains the web seminar format and lets you know:

• How you can ask questions to speakers
• And everything else you need to know about the Direct Marketing Day

Moderator: Michael Leander from Markedu, Member of FEDMA

Award winning South African direct marketer Neil Hart will share his experiences of what makes a successful campaign. Neil will show creative examples to inspire you to be great. You will also learn:

• The Rules of engagement
• The Tactics of engagement
• How to create the Love

Speaker: Neil Hart from Boomtown, South Africa, Member of DMASA

This presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas. Some of the themes of this presentation:

• Don’t think DM, and create amazing Direct results
• Going out of digital to create surprising ideas for direct digital response
• Including PR as a key factor for successful direct concepts and ideas
• Destroying for creating, the” Shiva” principle in creativity
• Can we really draw the line between DM and the Non DM? does it make sense anymore?

Keynote Speaker: Yonathan Dominitz Founder of Mindscapes from Israel

For 14-16 year olds, the last thing on their mind is choosing what they want to be when they grow up. But the requirements are constantly getting harder, and now teenagers have to think about what they want to become even when choosing high school. On what basis do they then choose? And how do we make them listen?

• Project done for Maritime Forum, responsible for recruitement within the Norwegian Shipping Industry
• Aim is to tell school children more about this industry and engage them to learn more by getting our program in as a subject in schools.
• Varied target audiences aiming both at teachers and children.

Speaker: Iris Basic from Bouvet Advertising, Norway, Member of NORDMA

Through two successful campaign studies Akram Raffoul will share how Jacobsons conducted a direct marketing campaign with a test drive offer to accelerate sales in automotive. And how starting a robust retention framework with predictable success ratio and substantial savings on cost of sale of new vehicles, along with an even more substantial saving on sales incentives drove retention.

The two client challenges Jacobsons addressed in these campaigns were:

• Ensure that a minimum number of vehicles of the new car line sell before the start of the model year so that they start appearing on the roads and generate buzz about the new car in the primary target market milieut
• Test a basic retention process in view of completing the retention framework of the CRM program

Speaker: Akram Raffoul from Jacobsons Direct, UAE

Ukrainian direct marketing agency OS Direct will share with you a highly effective direct marketing campaign. This session will cover how to make these calculations and what you can do with the data. It's easier than you think!

• Learn why the campaign worked
• See which challenges was overcome

Speaker: Alexander Tkachenko from OS Direct, Ukrainian DMA

A case study about using remarketing tools as an alternative for long term email communication.

• More information coming soon
• More information coming soon

Speaker: Razvan Capatina from Business Results, Romania, Member of ARMAD

Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world".

• See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects
• To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling
• The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million

Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom

Studio Moderna is one of the most experienced multichannel direct marketing users in Eastern Europe. Hear how:

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Speaker: Lovro Peterlin from Studio Moderna, Slovenian, member of ZDM

How to measure the results from Online media to DM coupon redemption

• See how a campaign can integrate online media, facebook apps, DM and coupon redemption and how to measure each channel's effectiveness
• Learn how to launch a new product based based on a Facebook application

Speaker: José Guedes from TribeCRM, Portugal member of AMD Portugal

The Brief was to create a corparate brand platform to own the brand promise “happiness between two fingers”, among all the target audiences. Instead of creating a conventional communication campaign we acted to connect them in an interactive way. Rather than being passive lessoners they participated in the show.

• Act to connect
• This is experimental marketing.

Speaker: Burak Tuncer frrom The Sales Machine, Turkey member of DPID

Session content and speaker to be announced very soon. Subscribe the Markedu Alerts here and stay tuned.

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Speaker: To be announced

Closing remarks and what's next

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Moderator: Michael Leander from Markedu, Member of FEDMA