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09:00-10:00
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Registration desk opens; come early to network with your new friends
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10:00 – 10:15
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Welcoming Remarks
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10:15 – 10:45
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The legal side of permission marketing in Portugal
A representative will give you an up to date information about the state of permission legislation in Portugal. This session is important in order to understand how to be in compliance with the law in Portugal, but also in other countries that you may be marketing to.
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10:45 – 12:00
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Keynote – Michael Leander The 7 step plan to become a successful email marketer + a summary of the email marketing ecosystem
Outlining the executive plan you need to know in order to generate results from permission based email marketing, Michael Leander will cover:
• The past and future of email marketing: Learn from others mistakes
• Objectifying email marketing and how to get started
• The hidden gems in email marketing: how do you find them?
• Tracking user behavior and how you can utilize that knowledge
• Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
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10:45 – 12:00
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Learn How to Build an Effective Website or Improve it using World-class Marketing Techniques
Taking you through the most important components when preparing your website for success, providing tangible input which you can implement the next day.
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12.00 – 13:30
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Building your content concept and defining your email marketing value proposition, Michael Leander
The content concept and your email marketing value proposition is critical to your success. In this session you will learn:
• How to build a compelling content concept
• Designing your email marketing value proposition
• Defining your email marketing ecosystem for maximum results
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13:30 – 14:30
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Working lunch: Sandwiches + Michael Leander will review your email marketing program live on stage.
If you want your email marketing efforts evaluated by Michael Leander, you will need to let us know no later than the morning of the event.
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14:30 – 15:45
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How to acquire subscribers to your permission based email marketing programs, Michael Leander
Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge.
Michael will teach you:
• How to design your acquisition forms and work with call-to-actions in multiple channels
• Effective tactics to acquire new subscribers – even with very little budget
Apresentação E-goi - Plataforma de Marketing Multicanal Portuguesa, Miguel Gonçalves
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15:45 – 16:00
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Coffee break
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16:00 – 18:00
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16:00- 18:00 – Designing your message to ensure high open- and response rates, Michael Leander
The moment of truth is whether or not your email messages are opened and responded to. In this session Michael Leander will show you:
• How you craft a powerful email marketing message or design a compelling email marketing newsletter
• How you implement MWR’s to ensure highest possible response rates
• The do’s and don’t
• The three most important things you need to know to become a successful email marketer
• Key technical aspects you need to take into consideration when crafting your message
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18:00 – 18:30
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Certificates Ceremony
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