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The Death of Propaganda interview with author Jonathan Winch

An interview with B2B marketing guru Jonathan Winch Michael Leander interviews Jonathan Winch, B2B marketing expert and a co-author of “The Death of Propaganda”, a new book that expounds a new strategic B2B marketing framework based on three “voices” – Voice of Company, Voice of Customer, and Voice of Industry. Released in just 500 copies […]

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