Archive | Direct Marketing RSS feed for this section

Brian Mdluli says South African direct marketers can teach others a trick or two

Markedu has set out to interview direct & digital marketers who innovative our industry in some shape or form. In this interview you can meet Brian Mdluli– the CEO of th Direct Marketing Association of South Africa. » You can see an interview with Marian Seitan of the Romanian Direct Marketing Association here » Go [...]

Continue Reading

Matjaz Vracko says perhaps stamps for direct mail will be retro and trendy 25 years from now

Markedu has set out to interview direct & digital marketers who innovative our industry in some shape or form.  In this interview you can meet Matjaz Vracko – the President of the Slovenian Direct Marketing Association » Read the interview with Brian Mdluli of the Association of Direct Marketing South Africa » You can see [...]

Continue Reading

What´s happening? Viewpoint by Oystein Svarod

Markedu asked Norwegian direct marketer and copywriter Øystein Svaröd to give his viewpoint on what is happening in the glorious world of direct and digital marketing. You can experience Oystein Svaröd at one of Markedu’s webinars – see the list here In the world of communications we have seen a convergence between technologies and the [...]

Continue Reading

Marian Seitan says people deserve to be listened to

Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet Marian Seitan – the Chairman of ARMAD (the Romanian Direct Marketing Association) and the general manager of Mediapost Hit Mail Get more like this – sign up to Markedu’s  newsletter here 1) Please [...]

Continue Reading

Drayton Bird – one of the few living legends of direct marketing turns 75

Drayton Bird – the author of best-selling Commonsense Direct & Digital Marketing book – was born in 1936. He turns 75 on Monday 22 of August 2011. Michael Leander shares a few insights about the grand ol’ man of direct marketing A few hours before writing this I was thinking about Drayton Bird and how [...]

Continue Reading

Hot marketing acronyms: What is RFM – Recency Frequency Monetary?

RFM stands for Recency, Frequency and Monetary Value. Recency – When was the last order? Frequency – How many orders have they placed with us? Monetary Value – What is the value of their orders? It has been used by direct marketers for over 40 years as a segmentation tool to increase Return on Marketing [...]

Continue Reading