Markedu’s founder talked to transactional email expert Mia Papanicolaou from Striata. The interview is part of our interview series about the people whom matter in marketing. If you recognize Mia Papanicolaou’s name, it might be because she was one of the selected experts Markedu invited to present at the Email Marketing Day @Your Desk. We [...]
At Markedu we are busy interviewing some of the best and brightest from the world of digital and direct marketing. In this brief interview you can hear what Anders Frankel the founder of the market leading email marketing service provider in Scandinavia – have to say about the success of his company Apsis. The Skype [...]
A sequential auto-responder has the ability to let you set up various sequences of messages and send them out whenever you like. All you need to do is to create the messages you want to send and choose the intervals in which to send them. And the auto-responder will do the rest! When someone signs up [...]
Open Rate is arguably not a very reliable metric for benchmarking your email marketing success. However over time your Open Rate (OR) does provide you with an indication of how attractive your messages is perceived by your recipients. Acronyms and definitions – email marketing Open rate definition relating to email marketing Open rate can only [...]
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