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Three Voices strategic framework

The Death of Propaganda interview with author Jonathan Winch

An interview with B2B marketing guru Jonathan Winch Michael Leander interviews Jonathan Winch, B2B marketing expert and a co-author of “The Death of Propaganda”, a new book that expounds a new strategic B2B marketing framework based on three “voices” – Voice of Company, Voice of Customer, and Voice of Industry. Released in just 500 copies [...]

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Striata - Transpromo and transational opportunitues

The missing opportunities in transactional email – interview with Mia Papanicolaou

Markedu’s founder talked to transactional email expert Mia Papanicolaou from Striata. The interview is part of our interview series about the people whom matter in marketing. If you recognize Mia Papanicolaou’s name, it might be because she was one of the selected experts Markedu invited to present at the Email Marketing Day @Your Desk. We [...]

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apsis

Anders Frankel from Apsis says KISS is key to success

At Markedu we are busy interviewing some of the best and brightest from the world of digital and direct marketing. In this brief interview you can hear what Anders Frankel  the founder of the market leading email marketing service provider in Scandinavia – have to say about the success of his company Apsis. The Skype [...]

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Brian Mdluli says South African direct marketers can teach others a trick or two

Markedu has set out to interview direct & digital marketers who innovative our industry in some shape or form. In this interview you can meet Brian Mdluli– the CEO of th Direct Marketing Association of South Africa. » You can see an interview with Marian Seitan of the Romanian Direct Marketing Association here » Go [...]

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Matjaz Vracko says perhaps stamps for direct mail will be retro and trendy 25 years from now

Markedu has set out to interview direct & digital marketers who innovative our industry in some shape or form.  In this interview you can meet Matjaz Vracko – the President of the Slovenian Direct Marketing Association » Read the interview with Brian Mdluli of the Association of Direct Marketing South Africa » You can see [...]

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What´s happening? Viewpoint by Oystein Svarod

Markedu asked Norwegian direct marketer and copywriter Øystein Svaröd to give his viewpoint on what is happening in the glorious world of direct and digital marketing. You can experience Oystein Svaröd at one of Markedu’s webinars – see the list here In the world of communications we have seen a convergence between technologies and the [...]

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Marian Seitan says people deserve to be listened to

Marian Seitan says people deserve to be listened to

Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet Marian Seitan – the Chairman of ARMAD (the Romanian Direct Marketing Association) and the general manager of Mediapost Hit Mail Get more like this – sign up to Markedu’s  newsletter here 1) Please [...]

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Marketing branding and storytelling expert Ricardo Miquelino

Interview about branding and communications with Ricardo dos Santos Miquelino

Markedu has set out to interview marketers who take an active part in shaping our industry. In this interview you can meet branding and storytelling expert Ricardo Miquelino. With a background as Group Creative Excellence Manager at Coca Cola, he knows a thing or two about branding .  1. First please tell us what you [...]

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copywriter

Marketing tool interview with Anders Schepelern from Wordy

Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet award winning copywriter Anders Schepelern and learn about why he launched the text perfecting service  Wordy. If you want more stories like this – get the newsletter here 1. Tell us a bit [...]

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Marketing ROI

Interview about Marketing ROI with author Guy Powell from DemandROMI

Markedu has set out to interview marketers who take an active part in shaping our industry. In this interview you can meet marketing ROI expert Guy Powell. He is the author of 3 books on the subject of Return on Marketing Investment and a frequent speaker and lecturer.  If you want to get more marketing [...]

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