This framework prepared by by Awareness, Inc allows marketers to take advantage of ‘big data’ in a big way, providing a guide to turning social data into a business asset.
CLV is the acronym for Customer Lifetime Value – probably one of the mots important marketing metrics, yet the concept is used only by the most professional marketers. In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of “customer life cycle management” is the present value [...]
Open Rate is arguably not a very reliable metric for benchmarking your email marketing success. However over time your Open Rate (OR) does provide you with an indication of how attractive your messages is perceived by your recipients. Acronyms and definitions – email marketing Open rate definition relating to email marketing Open rate can only [...]
RFM stands for Recency, Frequency and Monetary Value. Recency – When was the last order? Frequency – How many orders have they placed with us? Monetary Value – What is the value of their orders? It has been used by direct marketers for over 40 years as a segmentation tool to increase Return on Marketing [...]
The Death of Propaganda interview with author Jonathan Winch
Google Plus changes the search game dramatically – time to pay attention
Brian Mdluli says South African direct marketers can teach others a trick or two
Email Marketing: What is a Sequential Auto-Responder?
Social Analytics Framework for Marketing and Sales Effectiveness [Infographic] by Awareness, Inc
Shitter prints your Twitter feeds on toilet paper
Markedu shareholder in Danish event and training company
Google Plus changes the search game dramatically – time to pay attention
The Death of Propaganda interview with author Jonathan Winch
Markedu Networks