Anders Frankel from Apsis says KISS is key to success

Anders Frankel Apsis Sweden standingAt Markedu we are busy interviewing some of the best and brightest from the world of digital and direct marketing. In this brief interview you can hear what Anders Frankel  the founder of the market leading email marketing service provider in Scandinavia – have to say about the success of his company Apsis.

The Skype conversation we had with Swedish based Anders Frankel very much reminded us of how a stringent focus on reel market needs often brings bucket loads of success. That is especially true for technology.

Understanding where the limitations are – and should be – more often than not is the key to success. And success that is exactly what best describes this businessman from the fair land that also have produced global successes and talent such as music band Abba, tennis players Borg and Wilander, socialist politician Olaf Palme and Astrid Lindgren – the author of Pippi Longstocking.

10 years of constant growth
Apsis was founded by Anders Frankel around 10 years ago. Since then this hugely successful company has attracted an impressive 6.000 customers in 50 countries. While the majority of Apsis’ customers reside in Sweden, Anders Frankel and his team of enthusiastic email marketing professionals are also present in near home markets such as Denmark, Norway and Finland.

Apart from a local  presence in the Netherlands, Poland and Turkey, Apsis has more recently entered the Asian Pacific market through an office in Hong Kong.

When we asked Anders Frankel what he thinks is the secret to the success, he replied: “consistency, simplicity and care for our customers are the key factors behind our growth. We are dealing in a market where many email marketing service providers (ESP’s) often focus too much on creating an abundance of features.

Anderrs Frankel apsis newsletter email

Anders Frankel: Simplicity and ease of use is the key

At Apsis we have always focused on the needs of our customers. And on keeping it simple. Email marketing is very execution focused – so it is important that email marketing software is easy and fast to use.

We aim to make the features that email marketers use frequently extremely easy and straight forward to use. The practical details that probably aren’t very compelling in a sales pitch are important to the daily use of email marketing software.

Little details like identifying the right target group, segmenting, creating an email message, testing the email message and tracking the results must be extremely easy and quick to do. The same for A/B split testing and surveys. So what we are aiming to do is to develop software that looks and feels easy to use, but still offers a lot of more advanced features.

If you want to know more about Apsis, check out their website here 

Positioned for growth in the email marketing space
In 2010 Apsis attracted a major investment from Norwegian venture capital. Anders Frankel explains that this will allow Apsis to more rapidly exploit growth opportunities. With an outstanding financial performance growing by 80% year-on-year over the past three years, we believe Apsis are well positioned for growth.

The company recently acquired key assets in the now defunct Danish email marketing service provider Zoomio, which will boost the number of Apsis Newsletter Pro customers in Denmark – the second largest email marketing market in Scandinavia.

Whats Next?
>> Go here to learn why 6.000 customers made Apsis their email marketing system?  
>> Get the Markedu Events Alerts Newsletter to get more stories like this one
>> See if Markedu has a free web seminar about email marketing 

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Diana is the event coordinator and digital marketing assistant of Markedu. Responsible for contents and promotion of webinars and other marketing events.