A sequential auto-responder has the ability to let you set up various sequences of messages and send them out whenever you like.
All you need to do is to create the messages you want to send and choose the intervals in which to send them. And the auto-responder will do the rest!
When someone signs up to your email list or newsletter, they will get the messages sent to them (from you) This makes an autoresponder a wonderful tool for sending out newsletters, updates, or even offer some types of online courses that can benefit your customers (and perhaps position you and/or your company as an expert).
Lots of people talk about auto-responders and how you can use them to grow your business online. But what actually is an auto-responder?
Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.
The importance of this cannot be underestimated. Time and time again direct marketing gurus tell you that the money is in the list. This is not by accident. The direct marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.
You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.
This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.
This is simply a form of permission marketing. People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.
What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you.
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