Markedu shareholder in Danish event and training company

Markedu along with Markedu founder Michael Leander has acquired a total of 90% of the shares in Danish event and training company Poets & Plumbers Inc.

Poets & Plumbers A/S was founded in 2008 and quickly became a recognizable brand in the Danish market. With a number of unique event formats and a compelling community and networking component, Poets & Plumbers have been highly visible within the marketing and communication community in Denmark.

English Poets & Plumbers website here

Says Michael Leander; “we have been contemplating how Markedu could get a different role in the Danish market for quite some time. When the opportunity to acquire the majority of the shares in Poets & Plumbers came up, we knew we had found the right partner.

Jonathan Winch and the other founders in Poets & Plumbers have done a great job of putting together a winning concept. Now our job is to improve Poets & Plumbers offering to the market.

A few facts about what happens next

Testing ground in a mature market
Michael Leander says that Markedu – via the Poets & Plumbers brand – will test a number of new concepts for training and inspiration in Denmark.  He says “we are convinced  that there is room for a lean, innovative and focused concept for training and inspirational events in Denmark.  We will test different models over the next 12 months and bring those that work well to our focus markets in Europe and the Middle East.

-> If you want to stay tuned on our newest developments and get invitation to evens, get the Markedu News Alert here
-> Check out Poets & Plumbers website here
-> See this interview with Poets & Plumbers founder Jonathan Winch talking about his new book

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