Markedu Blog

Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet Marian Seitan – the Chairman of ARMAD (the Romanian Direct Marketing Association) and the general manager of Mediapost Hit Mail Get more like this – sign up to Markedu’s  newsletter here 1) Please [...]

Prepare Yourselves: Facebook To Be Profoundly Changed “Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives. On Thursday at its f8 conference in San Francisco, the world’s largest social network will take a giant [...]

Markedu has set out to interview marketers who take an active part in shaping our industry. In this interview you can meet branding and storytelling expert Ricardo Miquelino. With a background as Group Creative Excellence Manager at Coca Cola, he knows a thing or two about branding .  1. First please tell us what you [...]

Markedu has set out to interview marketers who innovative our industry in some shape or form. In this interview you can meet award winning copywriter Anders Schepelern and learn about why he launched the text perfecting service  Wordy. If you want more stories like this – get the newsletter here 1. Tell us a bit [...]

Markedu has set out to interview marketers who take an active part in shaping our industry. In this interview you can meet marketing ROI expert Guy Powell. He is the author of 3 books on the subject of Return on Marketing Investment and a frequent speaker and lecturer.  If you want to get more marketing [...]

Drayton Bird – the author of best-selling Commonsense Direct & Digital Marketing book – was born in 1936. He turns 75 on Monday 22 of August 2011. Michael Leander shares a few insights about the grand ol’ man of direct marketing A few hours before writing this I was thinking about Drayton Bird and how [...]

In the first of many interviews with leading marketing industry figures from Markedu’s key markets in Europe, Middle East, Africa and Asia, here is an interview with Rui M. Nunes – country manager of Media Response in Portugal.  1. What is your current job function and what was your background prior to that? I’m the [...]

A sequential auto-responder has the ability to let you set up various sequences of messages and send them out whenever you like. All you need to do is to create the messages you want to send and choose the intervals in which to send them. And the auto-responder will do the rest! When someone signs up [...]

CLV is the acronym for Customer Lifetime Value – probably one of the mots important marketing metrics, yet the concept is used only by the most professional marketers. In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of “customer life cycle management” is the present value [...]

Open Rate is arguably not a very reliable metric for benchmarking your email marketing success. However over time your Open Rate (OR) does provide you with an indication of how attractive your messages is perceived by your recipients. Acronyms and definitions – email marketing Open rate definition relating to email marketing Open rate can only [...]