About Drayton Bird
Drayton Bird has worked with many great brands, including American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever and Visa.
He has also worked with major advertising agencies like Y&R, JWT, FCB and Leo Burnett. He has helped sell everything from Airbus planes to model buses. And he has run his own businesses – so he understands the reality of commerce
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including: How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.