With over 25 years working for international companies, he has used the concepts of business ecosystem, influencers, and advocates to design and implement strategic programs at companies such as Dassault Systems, Intel and IBM, but also with start-ups and SMBs.
A truly global approach to B2B marketing: Dr. Riviere can present various topics that provide a strategic guideline for marketing but also very operational tools to develop synergies between the various campaigns and tactics. For example, he can speak on the strategic importance of messaging, competitive positioning, influence building and thought leadership, B2B branding, reputation management, and web-based semantic and influence analysis. He always looks at the practical aspects and how these principles can be fitted into the marketing operations system.
A focus on the overall marketing system and on people: Olivier knows that superior marketing also comes from empowering individuals and teams across the organization. He can speak on the organizational and human aspects of marketing.
An inspiring and provocative speaker & trainer: Innovating and leading in terms of Go to Market strategies and tactics, requires to be demanding on oneself and on others. Therefore, Olivier always uses facts and intuition to challenge the status quo. The goal is to inspire each member of the audience to keep a free mind and make decisions adapted to their company’s context. He is a lecturer at SKEMA Business School and at ESSEC Education in France and regularly writes articles on marketing and on key account management. A great story teller, Olivier has trained hundreds of people and spoken across Europe in front of audiences up to 3.000 people, consistently ranking among the top speakers. He can teach and present in English, French, and German.
Facts about Dr. Olivier Riviere:
Topics includes: Influencers-driven marketing | Modern B2B branding | Reputation Management | Advanced Key/Global Account Management: a strategic opportunity for SMBs, Identity as a key management tool
Fee range event speaker: € 3.500 – € 6.000
Fee range corporate training: € 3.500 – 8.000 pr. day
Fee 1 hour web seminar: € 1.500 – 2.500
Languages: English | German | French
Testimonials: Top 3 speaker at the BI Conference in Warsaw (2009)
Travelling from: Munich, Germany