The Email Marketing Masterclass was held for the first time in Cairo. Delegates from companies such as Credit Agricole and BNP Paribas, Saba Medical Group from Saudi Arabia, Elsewedy Cables, Better Home and hospitality marketing professionals from San Giovanni and Conrad Hotel, attending the 1 day Email Marketing Masterclass all said in their evaluation that they will recommend the masterclass to others.

Organized by Global Consultants in collaboration with Markedu MENA, the Email Marketing Masterclass focused on giving delegates the tools to be able to achieve better results with permission based email marketing.

Delegates evaluated Michael Leander as a top speaker and trainer

After the Email Marketing Masterclass, delegates were asked to evaluate their experience. On a scale from 1 to 5, where 5 is the highest, the delegates rated Michael Leander as follows;

Communication skills: 5,00
Knowledge & Expertise: 4,93
Personality: 5,00
Helpfulness: 4,93

Michael Leander says about this result;
“I am positively surprised, but of course very honored. After 2 full days of training prior to the Email Marketing Masterclass, I would have expected less. Although quite a few of the delegates were rather experienced in email marketing, it become clear to me during the masterclass, that there is a huge difference from the non-permission based email marketing most apply in the MENA region, and to the the permission based email marketing approach.

Michael Leander continues; “I have a feeling that quite a few of the delegates will approach email marketing differently in the future. And that is absolutely great. I dare say “Mission accomplished” if that plays out. You see, I have a special relationship to email marketing. I want to see marketers doing it right, not taking the easy shortcuts, respecting their target audience by applying a permission only approach.
Realizing that the permission based approach is far more costly initially, marketers whom decide to switch from what I refer to as the “spam and forget approach” to a more effective permission based marketing approach are quite brave. But the brave ones are often the smart ones who come out on top. I hope my Email Marketing Masterclass inspired the delegates to be smarter.

More Email Marketing Masterclasses will be offered in the region later in the year. Michael Leander can next be seen in Beirut, Lebanon and Damascus, Syria. More information about those events here.

How would you like to get great, practical insights that can improve the impact of any public presentation you make?

And would you find it interesting to get real, no-nonsense public speaking advice from a recognized veteran expert in the field of public speaking?

You can !

On March 23rd. at 10:30 CET / 09:30 GMT. Join this unique and first time ever free web seminar with Michael Trigg

At this webinar, Michael Trigg of Presentation Skills Coaching, will show you how you can deliver presentations that make a lasting impact.

Michael Trigg will give you tips about:

• Delivery – how to stand out from the crowd and avoid the mistakes that nearly everyone makes
• How to grab your audience attention and build rapport in the first 30 seconds. It works every time
• Structure – an easy, powerful and almost infallible way to give your talk shape, so that you get your message across every time

If you work in marketing, this is your chance to learn how your internal and external presentations can create a bigger impact.

Join this free web seminar on March 23rd. at 10:30 CET / 09:30 GMT.

Speaker:

Michael Trigg is one of the leading authorities on presenting and pitching.

Michael has been training and coaching others for over 29 years with a demonstrable track record of success across sectors as diverse as investment & development banking, retailing, marketing, manufacturing, technology, property, brand development, media, oil & gas, music and film.

Many of his clients are global businesses. He has worked with over 60 different cultures and nationalities.

Please note we have limited seats available for this web-seminar – reserve your seat today to avoid disappointment.

Unfortuntately we can only guarantee free attendance to registrants whom submit their company email address.

Clients Michael Trigg have worked with:

Register for this event at no cost to you

Urs E. Gattiker, Ph.D.

Dieses Webinar fue Unternehmensblogger findet am 18. Maerz 2010 statt. Corporate Blogs sind das Herzstück erfolgreicher Unternehmens-Websites und ein effizientes Mittel im Online-Marketing. Lernen Sie die neuesten Techniken um LeserInnen und Kunden mit dem Weblog zu gewinnen.

Mit Fallbeispielen aus der Praxis ermoeglicht das Webinar Teilnehmern neue Erkenntnisse auf dem Gebiete des Benchmarking. Es zeigt auf, wie man mit Hilfe von strategischen Kennzahlen zur groesseren Effektivitaet des Online Investments kommt.

18. Maerz 2010 um 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Kairo / 12:30 Moskau / 17:30 Singapor). Wir laden Sie herzlich zu unserem Webinar ein, an welchem wir anhand von Fallstudien aufzeigen, wie erfolgreiche Corporate Blogs in Industrie, Food-Branche oder Einzelhandel neue Leser gewinnen und deren Bindung an das Unternehmen foerdern.
Professor Dr. Urs E. Gattiker, Spezialist für Benchmark—Optimierung von und für soziale Medien, zeigt Ihnen, wie Sie die Wertschoepfung für den Corporate Blog steigern koennen und stellt Ihnen eine Vielfalt an sehr effektiven Techniken vor.

Of ein Unternehmen gross oder klein ist, ob es aus der Industrie- oder der Dienstleistungsbranche kommt kann Ihnen dieses Webinar die effektivsten Straegien fuer Blogging und Marketing mit Hilfe sozialer Medien aufzeigen. Es wird Ihnen dabei helfen, eine Anzahl neuer Strategien besseren Nutzung von sozialen Medien im Unternehmen umzusetzen.

Wenn ueber Facebook, Twitter und Corporate-Blogs die richtigen Daten gewonnen werden, koennen sie effektiver genutzt werden. Dieses Webinar zeigt die neuesten Trends und wie sie eingesetzt werden koennen.

Aus dem Webinarinhalt:

• Benchmarking und Erfolg von Corporate-Blogs messbar machen
• Lernen aus Fehlern anderer
• Einsetzung von ‘push’ und ‘pull’ Marketing mit dem Weblog
• Messung der 5 wichtigsten Kennzahlen zur besseren Leistung des Firmen-Blogs
• Verstaendnis foerdern für soziale Medien
• Fallstudien von Weblogs analysieren unter anderem auch solche welche im FT ComMetrics Blog Index aufgefuehrt sind
• Nutzung von Corporate-Blogs als effektive und wichtige Instrumente der Unternehmenskommunikation
• Vermeidung der klassischen Fehler im Weblog Benchmarking

Speaker:

Urs E. Gattiker, Ph.D.

Urs E. Gattiker,Ph.D., ist ein Enthusiast der sozialen Medien, erfolgreicher Buchautor und Blogger. Er ist der Gründer und Chief Executive Officer von CyTRAP Labs GmbH. CyTRAP Labs bietet seinen Kunden Dienstleistungen auf dem Gebiete‘Corporate Governance’ und Sozialen Medien an. Die Abteilung ComMetrics spezialisiert sich auf Analyse und Messung des Erfolges von sozialen Medien (e.g., Entwicklung des FT ComMetrics Blog Index – der Industriestandard zum Ranking von Corporate Weblogs und FT Global 500 der Fortune 500 Unternehmen).

Ihr Vorteil

Sie erhalten einen praxisrelevanten Leitfaden aus der ComMetrics eBook Serie, um Benchmarking von Weblogs sofort und erfolgreich in Ihrem Unternehmen einzusetzen.

Ihr Bonus

Freien Zugang zum My.ComMetrics.com Benchmarking Tool – Messen und Tracking der Performance zur Leistungssteigerung von Firmenblogs.

Zur Anmeldung wählen Sie einfach Ihre Präferenz unten

Many websites fail to do this because they make simple errors that reduce their effectiveness.

On March 16, 2010. Charles Crouch, will share five basic things that every website must do to attract visitors, encourage them to learn more about your business and to convert them into customers.

Your business is online! Your new website is launched! But where are the visitors? Your website traffic looks like a deserted shopping street. Many websites make common errors that turn away traffic and discourage the visitors that do reach your website.

On March 16, 2010 at 10:30 CET (06:30 São Paulo / 09:30 London / 11:30 Cairo / 12:30 Moscow), attend this free online webinar that will look at five things every website owner must check to make sure it is open and inviting to visitors. Designed for a non-technical audience, this webinar will provide a guide for you to quickly improve your online performance.

This free webinar will cover:

• Creating a home page that attracts visitors
• Providing relevant content for your target audience
• Encourage clicks by search engine listings
• Show a clear path to your goal
• How call to actions convert visitors

Charles often tells people “This is not like teaching ancient Greek history. The online world changes on a daily basis, so I must continually update my material, courses and tools to reflect the latest news, trends and techniques… but this is part of the fun of inhabiting the online world.”

About the Speaker:

Charles is a lecturer in e-business at Boston University in Brussels, Belgium where he teaches a popular course in online business and website design. He also gives executive training in e-commerce strategy at the European Management Development Institute. In addition to numerous presentations and workshops, Charles has served on judging panels for the 2009 Belgium BeCommerce award, Plugg 2009 and DEVCOM Brussels 2010. He also works directly with companies wishing to improve their online performance.

Charles has a multi-disciplinary background in business operations, having worked for Apple in California, Johnson Controls in London and WSI Internet Consulting in Belgium.

To register simply choose your preference below

So machen Sie Besucher zu Kunden. Spezielle Taktiken und Strategien beschleunigen die Conversion Rate und fördern Ihren Umsatz. Dieses Webseminar zeigt wie es geht.

Kai Radanitsch, Spezialist für Conversion-Optimierung, zeigt Ihnen, wie sie die Wertschöpfung Ihrer Online Investments steigern können und stellt Ihnen eine Vielfalt an sehr effektiven Techniken dazu vor. Sein Web-Seminar findet am March 17, 2010 at 09:30 CET (08:30 London / 11:30 Moscow).

In diesem Webseminar lernen Sie, wie Sie die Conversion Elemente auch auf Ihrer Website treffsicher einsetzen und dadurch die Effektivität Ihres Online Investments steigern.

Fact 1: Generating Verkehr wird immer teurer. Selbst geringfügige Erhöhungen in der Umstellung können Erhöhen Sie Ihre Kampagnen-ROI.

Fact 2: Sie können Ihre Website oder Zielseite Wirksamkeit von 5% bis 25% leicht durch Anwendung einer Reihe von bewährten Techniken

Fact 3: Dieses Seminar wird Ihnen schnell Richtung

ISehen Sie:

• Wie Sie mehr Nutzer zur Bestellung Ihres Newsletters animieren, mehr Anfragen anregen und Ihre Online Verkäufe erhöhen
• Was Sie bei der Erstellung effektiver Landingpages beachten müssen
• Wie sich die strategische Ausrichtung von Text, Bildern und Formularen auswirkt
• Überraschende Beispiele von Websites und Landingpages
• wie Sie Ihre Online Marketing Kampagnen systematisch effektiver gestalten

Dieses Web-Seminar zeigt Ihnen, wie Sie mit sehr geringem Aufwand bessere Ergebnisse erzielen können. Es geht dabei, wie Herr Radanitsch so schön sagt, “nicht um den Kauf neuer Möbel sondern um die Umstellung derer, die Sie schon haben.“

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Dieses Seminar ist am 17. März um 13.30 Uhr auch in englischer Sprache erhältlich.

Über den Referenten:

Kai Radanitsch gehört zu einer neuen Generation von eBusiness Beratern, die für Ihre Arbeitsweise als CHIFF bekannt sind: Clever, High Quality, Innovative, Friendly and Fun. Diese Berater haben starken akademischen Hintergrund und sind mit dem Internet aufgewachsen. Kennen die dunklen wie die lukrativen Seiten des Mediums. Haben viel ausprobiet, sind oftmals gescheitert und haben unglaubliche Erfolge gefeiert.

Kai Radanitsch ist Diplom-Informatiker und eBusiness Berater. Seit über 14 Jahren berät er Unternehmen wie Red Bull, Nokia, T-Mobile, Renault in ihrer eBusiness Strategie.

Web Usability und Interface Design gepaart mit wirtschaftlichem Hintergrund bilden die Basis für lukrative Pricing Strategien und Wertschöpfungsmodelle der strategischen Weboptimierung.

Nach 10 Jahren praktischer Erfahrung gründete Kai Radanitsch eBusinessLab. Eine Beratungsfirma speziell auf die Bedürfnisse von Online Marketing und eBusiness Managern abgestimmt. Mit einem umfangreichen Toolset von praxiserprobten Managementmethoden, effektiven Strategien und psychologischen Taktiken werden die Websites systematisch optimiert um die Gewinne abzusichern und die Profitabilität weiter auszubauen.

To register simply choose your preference below

Maximize the effectiveness of your website and landing pages by 5, 15, 25% with conversion optimization tactics – Learn how at this webinar.

On March 17, 2010 at 13:30 CET (10:30 Rio de Janeiro / 12:30 London / 14:30 Cairo / 15:30 Moscow / 20:30 Singapore), The European conversion optimization and usability expert Kai Radanitsch will introduce you to a number of highly effective conversion techniques.

If you are like most marketers, you want to optimize your website and landing pages to convert the highest possible number of people to react.

Fact 1: Generating traffic is becoming increasingly expensive. Even small increases in conversion can improve your campaign ROI.

Fact 2: You can increase your website or landing page effectiveness by 5% to 25% easily by applying a set of proven techniques

Fact 3: This seminar will give you direction fast

Attend this webinar to:

• Know how to improve your conversion rates for newsletter sign-up, sales, registrations, downloads and more
• Learn things you need to consider in order to create the most effective landing page flow
• See the impact of the right copy, images and forms
• See highly surprising test results
• Know how to get the most from your advertising spend by increasing your conversion efficiency

This webinar will show you how to get better results from a very small investment. As Mr. Radanitsch puts it “this is not about buying new furniture, but re-arranging what you already have”

This web seminar is also available in the German language on March 17 at 09:30 CET

Speaker Bio

Kai Radanitsch is a Web Optimization Specialist with 14 years hands-on experience in usability, interface design and economic eBusiness topics such as pricing strategies, revenue modeling and behavioral targeting.

At previous webinars his presentations were rated outstanding by attendees from more than 20 countries.
He holds a master degree in Computer Science and has international experience in web optimization having worked with clients such as Red Bull, T-Mobile, Renault or Nokia.

After 10 years of experience in leading positions of web agencies, he founded eBusinessLab, a consultancy firm specially addressing online marketing- and eBusiness managers by providing them with strategies and tactics to improve their web profitability. He is also associated to Fokus Integrated.

To register simply choose your preference below

Urs E. Gattiker, Ph.D.

A Webinar for corporate bloggers on March 11, 2010. Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore), you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:

• understand benchmarking and why actionable metrics are important to improving performance
• learn how to develop an analytics program that delivers insight, not hindsight
• learn what you should effectively measure to make strategic decisions
• see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
• know which analytics to measure and which ones to put aside
• learn from mini cases of blogs included in the FT ComMetrics Blog Index
• understand why social media and corporate blogging are effective and necessary
• learn how to get started and avoid common beginner’s mistakes

Speaker:

Urs E. Gattiker, Ph.D.

Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Your advantage

You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus

Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

To register simply choose your preference below

•    CRM-Daten müssen mit Transaktions- und Response-Informationen sowie Kennzahlen aus der Business Intelligence integriert werden…
•    Vom aktions- zum prozessgetriebenen Marketing: Wie Sie das Kampagnenmanagement stärker am Kundenlebenszyklus orientieren.
•    Die Einbeziehung aller Kommunikationskanäle für ein verbessertes Targeting.

Dieses Webinar am 16 February 2010 um 10:30 Uhr zeigt auf, welche Schritte auch unter engen Budget- und Ressourcenbedingungen erfolgreich in eine hochindividuelle und damit deutlich effektivere Multi-Channel-Kundenkommunikation führen.

Das Webinar wird durch eine 15-minütige Demo von Alterian ergänzt, die beispielhaft aufzeigt, wie Transaktions- und Response-Informationen sowie Business-Intelligence Kennzahlen in der Summe genutzt werden können, um die Zielgruppensegmentierung zu verfeinern und die Konversionsraten zu erhöhen.

Über den Referenten:
Robert Harnischmacher (45) ist Philosoph, Wirtschaftsjournalist und Werbetexter. Er gründete 1994 die auf Direktmarketing und E-Mail-Kommunikation spezialisierte Werbeagentur Publicare Marketing Communications in Frankfurt am Main.

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Christoph Cuquemel ist als Business Solutions Consultant für die technische Beratung  und Unterstützung der Partner und Endkunden von Alterian Deutschland zuständig. In den letzten Jahren hat er als Projektmanager mehrere Implementierungen von E-Mail Marketing Softwarelösungen in CRM Umgebungen geleitet und betreut, sowie strategische Online-Marketing-Projekte als Consultant umgesetzt.

Jetzt Kostenlos Registrieren für 16 Februar um 10:30 Uhr
Mit meinem kostenlose registrierung acceptiere  ich von Fokus Integrated und Markedu Informationen, Alerts und News per E-Mail zu erhalten. Meine Einwilligung kann ich jederzeit widerrufen

For the first time in Bulgaria, InterContact have taken the initiative to bring Michael Leander’s Email Marketing Masterclass to the country.  The 1 day email marketing masterclass aims at teaching marketers how to become successful permission based email marketers.

Says Michael Leander: “With recent changes in permission marketing legislation in Bulgaria, marketers are facing a complete new set of challenges. But luckily once marketers have acquired the skill-set to address the challenges of permission marketing, they can look forward to improved results, a positive impact on their brand, customer experience and results. At the event in Sofia, I will do my very best to deliver the information and insights marketers need to become more successful in the email marketing space.”

Innovative email marketing masterclass format
Organizer InterContact have taken a whole new customer orientated approach in the planning of the email marketing masterclass. Says Managing Director Tsvetan Davidkov “having experienced Michael Leander present at Drayton Bird’s EADIM in Brussels in 2008, I was amazed about Michael’s ability to tailor-make presentations to his audience. As an expert in training and events, InterContact is adamant about delivering high quality experiences to our delegates.” and operations manager Ivo Nikolov adds: “yes, I agree. I saw Michael present at EADIM in London in 2009, and immediately saw the opportunity to work with Michael to ensure that we align the contents of the email marketing masterclass with the expectations of our audience. ”

Concretely InterContact will survey all delegates expectations in order to provide Michael Leander with input on which content areas to prioritize. The email marketing masterclass takes place in Sofia, Bulgaria on 25 February 2010 and is expected to attract around 300 marketers from all over Bulgaria and neighbouring countries.  You can learn more and register here (in Bulgarian language)

Watch Michael Leander’s 3 minute introduction
In his usual one-take, no editing style, Michael Leander prepared a 3 minute video introduction, which you can watch below:

–> Go here to learn more and find the registration button