Learn how to increase website traffic with little effort

A well-executed inbound marketing strategy can easily help you increase your inbound website or blog traffic ten times with little effort. But you have to learn how to do it right. At the inbound marketing workshop in Warsaw, Michael Leander will teach you how.

Seed compelling content in social media and watch the results

At this world class workshop you will learn how to craft compelling content in writing, on video, in podcasts and pictures. You will learn how to effectively seed your content in social media for maximum results. And you will learn how to maximize and repurpose your content to the highest degree of relevance.

Find effective distribution channels and use them at no cost to you

Lots of good content never finds its audience because marketers are using ineffective distribution channels. At the workshop you will learn how to establish effective distribution channels without paying a single cent. See how good distribution attracts lots of leads and new customers.

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Get real useful insight from people who has successfully executed inbound marketing strategies

At the Warsaw Inbound Marketing Workshop you will get nothing but hands-on, highly tangible and ready to execute insights. You will hear about:

• How to design a compelling content concept for all of your digital marketing channels
• How to write effective content that will get your audience to like, share, recommend and act upon it
• How to take advantage of the opportunities offered by search engines to get your content seen by thousands, if not tens-of-thousands of relevant people
• How to align your inbound marketing call to actions with effective acquisition systems for both B2C and B2B markets
• How to measure the effect of your inbound marketing tactics, and how to understand what to do when you identify gaps

This intense workshop is ideal for anyone who wants to understand how to become successful in digital marketing and how to use social media content marketing effectively.

Register to attend now before it is too late »

Michael Leander - International Direct & Digital Marketing Expert

Michael Leander is an accomplished digital and direct marketer with an impressive track-record. He has trained marketers in more than 35 countries and worked with clients all over the globe. The chairman of FIMAC and a jury member of many awards programs, Michael Leander is considered one of the few whom are taking an active part in shaping the direct & digital marketing landscape for the future.

Learn more about Michael Leander here »

Ivan Hernandez - Digital Communications Strategist

Ivan Hernandez is a multilingual digital communications strategist with several years of managerial experience in multinational and multicultural environments with professional experience in seven different countries. Throughout his career he has developed his expertise by working in companies such as Club Med, MTV Networks, and Korn/Ferry International. Currently he is Strategic Development Advisor to the Management Board at Grey Group Poland.

Guest speakers

You will also meet two highly experienced Polish marketing experts who will share with you inbound marketing tactics relevant to the Polish market.

09:30
09:45
11:00
11:15

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13:00

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14:15
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15:30

16:45

17:30

Welcome and introductions
7 things you need to know to make the most of your inbound marketing efforts
Break
How to become a successful blogger by seeding relevant content to a targeted audience and getting the maximum of shares, likes and recommendations
Lunch
How to leverage search to attract lots of free traffic; the three things you need to do to make it happen
Break
Creating, executing and monitoring a successful social media distribution system
Pause
How to write compelling content, how to test your content and how to leverage a partner system of content sourcing for your benefit
Certificate ceremony: attendees are awarded a Certificate of Attendance issued by training institute Markedu and signed by Michael Leander
End of Inbound Marketing Workshop Warsaw

This workshop is organized by: