DAY 1 – 20 May 2010 from 09:00 to 17:30
09:00 Registration and coffee/tea, Networking Opportunity
10:00 Welcome Note: Outlining the state of Digital Marketing in Egypt, Soha Radwan, CEO, Global Consultants
10:15 Opening Address: Official Speeches: Government representative, and Main Sponsor
10:45 – 12:00 Keynote: 7 things You Need to become a Successful Internet Marketer, Michael Leander
- Learn about 7 critical elements you need to consider before your develop
or revisit your digital marketing strategy including:
- The changing landscape of online marketing
- Consumers just got more powerful
- Relevancy, relationships and response
12:00 – 13:00 Lunch at the wonderful Conrad Hotel Register for the seminar here »
13:00 – 14:30 Your Executive Internet Marketing Roadmap, Michael Leander
In this top down executive road map to successful internet marketing, Michael Leander will outline the most important components you need to address for maximizing your business online. You will learn:
- how the internet will force you to change the way you market products and services
- how to outline your internet marketing objectives/goals
- understand your target audience and their behavior
- outline of the assets you need for your digital marketing presence
13:30 – 14:30 Lunch. Register Now to secure your place »
14:30 – 16:00 Choose between three break-out sessions.
See break-out tracks here »
16:00 – 16:15 Break
16:15 – 17:30 Building or improving your website, Michael Leander
- Design, develop and delivering your online marketing value proposition
- The 10 second rule of thumb and the ”Walk-in-the-Park” technique
- How to implement “call-to-actions” to increase your customer acquisition and/or repeat business from existing customers
- Examples of best-in-class companies that have expanded by leveraging internet marketing
End of day 1. See day 2 here | Day 3: Email Marketing Masterclass | Break-out tracks here
