DAY 2 – 21 May 2010 from 14:00 to 20:30 - Starts after Friday prayer
14:00 – 15:30 How to drive traffic to your website, Michael Leander
- Learn about different techniques that will increase the number of visitors to your website
- Learn about generic and paid-for-traffic
- Learn how free tools can help you monitor and measure your website traffic, user behavior and conversion rates
15:30 – 16:30 Working lunch – Reviewing your web properties, Michael Leander
Michael Leander will review and comment on delegate’s websites and show a compelling case study from a marketer active in your local market.
14:30 – 15:30 Choose between three break-out sessions. See break-out tracks here »
15:30- 19:00 - Creating your internet marketing plan, measuring your success – and 3 highly valuable tips – Michael Leander
Your progress will depend on where you are today. At the end of the course, Michael Leander will help seminar attendees develop their own internet marketing plan.
- Taking your market, your target audience and your present situation into account, you will outline your own internet marketing plan.
- The plan will help you get the most from this course. You will take away a concrete plan outlining concrete suggested actions your company should take now and in the near future to best exploit the enormous opportunity internet marketing represents
19:00 – 20:30 Certificate Ceremony
End of day 2. See Day 3: Email Marketing Masterclass | Day 1 here | Break-out tracks here
