DAY 3 – 22 May 2010 from 10:00 to 18:30 – Email Marketing Masterclass
On day 3 of the Digital Marketing Seminar, you can attend the Email Marketing Masterclass. Designed to provide the information you need to become successful with email marketing, this masterclass is relevant to B2C, B2B as well as not-for-profits, government and non-commercial organizations.
While we do recommend to participate in the full 3 Day Digital Marketing Seminar program, you can attend the Email Marketing Masterclass without attending day 1 and 2.
In the Email Marketing Masterclass you will learn:
- How to set your objectives and add value for your permission based email marketing program
- How you can use email marketing creatively and insights into how other businesses have successfully applied this media
- Designing your content concept to ensure relevancy, consistency and high response rates
- Develop sign-up forms for maximum conversion rates to continually grow the number of subscribers
- Best practice for content, copy, frequency and timing
- Profiling your target audience for improved relevancy and targeting
- Utilizing response for increased interactivity leading to higher conversion rates
- Email marketing systems; what to look for when choosing a professional email marketing system
Remember free follow-up course included when you register for the full program. See the prices here
Email Marketing Masterclass Program - 22 May 2010 from 10:00 to 18:30
09:00 Registration desk opens, come early to network with your new friends
10:00 – 10:15 Welcoming Remarks: Soha Radwan, CEO of Global Consultants Ltd.
10:15 – 10:45 The legal side of permission marketing in Egypt
A representative will give you an up to date information about the state of permission legislation in Egypt. This session is important in order to understand how to be in compliance with the law in Egypt, but also in other countries that you may be marketing to.
10:45 – 12:00 Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander
Outlining the executive plan you need to know in order to generate results from permission based email marketing:
- The past and future of email marketing: Learn from others mistakes
- Objectifying email marketing and how to get started
- The hidden gems in email marketing: how do you find them?
- Tracking user behavior and how you can utilize that knowledge
- Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
12:00 – 13:30 Building your content concept and defining your email marketing value proposition, Michael Leander
The content concept and your email marketing value proposition is critical to your success. In this session you will learn:
- How to build a compelling content concept
- Designing your email marketing value proposition
- Defining your email marketing ecosystem for maximum results
13:-30 14:30 Working lunch: Sandwiches + Michael Leander will review your email marketing program live on stage. If you want your email marketing efforts evaluated by Michael Leander, you will need to let us know no later than the morning of the event.
14:30- 15:45 – How to acquire subscribers to your permission based email marketing programs, Michael Leander
Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge. Michael will teach you:
- how to design your acquisition forms and work with call-to-actions in multiple channels
- effective tactics to acquire new subscribers – even with very little budget
15:45 -16:00 Coffee break
16:00- 18:00 – Designing your message to ensure high open- and response rates, Michael Leander
The moment of truth is whether or not your email messages are opened and responded to. In this session Michael Leander will show you:
- How you craft a powerful email marketing message or design a compelling email marketing newsletter
- How you implement MWR’s to ensure highest possible response rates
- The do’s and don’t
- The three most important things you need to know to become a successful email marketer
- Key technical aspects you need to take into consideration when crafting your message.
18:00 – 18:30 Certificate ceremony
End of Email Marketing Masterclass See day 1 here | See day 2 here | Break-out tracks here
Register for the seminar here | Download full program here
