Michael Leander – Digital and Internet Marketing Expert
Michael Leander is an accomplished marketing innovator with 20 years of direct marketing experience from three continents. A permission email marketing, digital marketing and customer lifecycle marketing automation expert, Michael Leander is a high powered, yet grounded speaker who loves teaching others what he has learned himself.
His pragmatic, practical and transparent approach is valuable to both large and small organizations, both novices and expert marketers and has earned him a reputation as one of Europe’s best marketing speakers.
15 years digital marketing experience shows
Still young, he has spent 10 years on the client side and 10 years on the agency/consulting side. Michael Leander first got involved in digital marketing in 1994. Since then he has consulted an impressive list of high profile clients and shared his ideas and insights with thousands around the world. His practical background and hands-attitude is complemented with his belief that marketers must not short-cut marketing processes; “great marketing happens when you do things right. Quick-fixes and taking too many short-cuts will often make you fail miserably”, as he puts it.
Michael works with clients to improve their direct and interactive marketing efforts and with advertising and direct marketing agencies to help their clients do the same.
As the current elected Chairman of FIMAC, Michael Leander actively contributes to shaping the future of the direct and interactive marketing industry in Europe and MENA. Recognizing his experience and insights, Michael Leander also regularly judges direct and interactive marketing awards around the world.
Learn more about the program for the digital marketing seminar in Cairo »
Learn more about Michael Leander on Fokus Integrated »
What 11 others have said about Michael Leander
Hundreds of people have endorsed Michael Leander emphasizing his qualities as a speaker, educator and direct/interactive marketing expert. Here are some of them.
Michael is a rare exception…
“I took a flyer on Michael, getting him to speak at our EADIM event in Brussels on a colleague’s say-so. My faith was amply repaid. Frighteningly few marketing “experts” really understand what it takes to get customers – let alone can explain how. Michael is one of the rare exceptions. And, just as important, he is entertaining and clear.
Drayton Bird, bestselling author of Commonsense Direct Marketing, Direct marketing guru, UK
Currently one of the best speakers in Europe…
“Michael Leander is a true expert and innovator within the direct and interactive marketing arena. His energetic presentations are full of actionable insight, interesting and very entertaining. In my opinion Michael currently is one of the best speakers in Europe. His unique style, ability to engage even “difficult” audiences is remarkable. Highly recommendable.”
Joergen N. Andreasssen, Marketing & Membership Director, FEDMA, Belgium/Norway
Best speaker out of 50 speakers in Poland
“Michael Leander was my special guest at the “e-marketing, web 2.0 and more conference” in Warsaw, Poland. More than 50 speakers presented, but his presentation received the highest rating with 4.6/4.9 (topic/show) on a 5-point scale. But more than the numbers proved the quality. Many delegates congratulated me for being able to attract such a great expert. Michael Leander is one of the best speakers I have ever met in my 10 year career as a conference producer.”
Katarzyna Klimkiewicz Project Manager Blue Business Media, Poland
Looking forward to be part of his audience again…
“I experienced Michael Leander present the 2 day internet marketing seminar in Cairo and, the least I can say is that it was a remarkable one. Not only was I satisfied to receive what he promised to deliver but really enjoyed observing him “perform” the delivery process. He is a humble, funny yet professional speaker who has profound knowledge and insight in Internet Marketing. I considered the few Arabic words he used as the Crème della Crème of the great friendly atmosphere he created. Although I am an occasional university instructor myself, I truly valued these 2 days with Michael and would be looking forward to be part of your audience anytime, anywhere.”
Khalid Atabani, Chief Information Officer, Elsewedy Cables, Egypt
His personality fills the room…
“I experienced Michael’s unique and hugely engaging personality when he was one of the speakers at Drayton Bird’s EADIM seminar in London. He was clear, warmly and engagingly provocative in his ideas and hugely compelling. He kept all of our attention throughout the “graveyard hour”. He is not only a master of his subject, his personality fills the room. Warmly recommended.”
Michael Trigg, CEO Phoenix International, United Kingdom
Up-to-date on internet marketing…
“I saw Michael Leander present The Internet Marketing Seminar in Cairo and it was very informative. Being myself a social media user and employed at an Internet Business Solutions company, at times the contents of the presentation was not new to me, but Michael always managed to add a new twist, a recent statistical detail or an interesting story from his personal experience, all of which were relevant and added enormous value to the presentation. Overall, I would highly recommend Michael for he is not only up-to-date on all standard Internet Marketing-related trends and developments, but he also possesses enormous experience in the field and is genuinely engaging and motivating – the latter being especially obvious for me, as some of the participants approached me asking questions and willing to learn more about Internet Marketing, previously never having heard of it.
Hayk Hakobyan, Business Channel Manager, NetSignature, Egypt
His speech was brilliant!
“I heard Michael Leander speak at the Loyalty Marketing Conference in Moscow. And his speech was the most brilliant for me. It really was the best from more than 20 speakers. It made me look to some problems and questions from the other side. I thank him very much for his presentation and I wish him good luck in his business!”
Pavel Sidorenco, CEO Tellus, Moldova
Unique amongst marketing teachers
I’ve had the possibility to appreciate Michael’s excellent communication skills on several occasions. His ability to align the captured questions and needs of his listeners make him unique in the Marketer teachers community. We are truly looking forward to hearing more from him !”
Henri Zeller , Marketing Director , SICK Optic Electronic, Spain
Clear and witty…
“I recently had the opportunity to hear Michael at the EADIM Conference in London 2009 and it was quite an enlightening experience. Michael was very clear with his ideas and extremely witty with his examples and quotes. He communicated and connected with the audience with amazing clarity and gave us some real good inputs on using the new age media to find new customers.. I recommend Michael to anyone who desire to improve on their Marketing efforts and increase business.”
Uday Mali , Director, Motion Technique (India) Pvt. Ltd., India
Cutting edge. Superb…
“Michael works at the cutting edge of new media and had some valuable insights to share, which were priceless to any individual or business looking to maximise the efficiency of their online marketing. Great advice on how to optimise your banner and email advertising, online PR, blogs and social networking, all served up in Michael’s engaging presentational style with some great common sense tips on marketing in general. Superb.
Archie Clifford , Head of Studio , Virgin Money, United Kingdom
Positive and inspirational…
“Michael Leander is an inspirational direct marketing speaker. His ability to present difficult topics in an easy and humorous way was attractive to our Latvian audience of marketing professionals and myself. Michael Leander’s positive personality opened people’s minds to direct and interactive marketing in a highly positive way. If you want to be inspired and get more value for DM projects, then Michael is the right person for your project team.”
Juris Ozols , Owner , Marketing House, Latvia
