Special Offer – Only $749 USD when you register 3 participants from the same company (Save 16.5%) – Learn more

Discover proven social media and digital marketing techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

The Digital Marketing Masterclass is a highly rated digital marketing and social media marketing masterclass. You will learn from marketing expert and global keynote speaker Michael Leander, top trainer Joao Ribeiro and accomplished local experts.

If you want to learn how to use digital marketing and social media effectively, don’t miss this opportunity. The masterclass takes place on 23 February 2018 in Kigali, Rwanda.

You will get world class inspiration, tips & ideas, and learn techniques you can put to use immediately. Learn:

  • How to boost your business using digital marketing – without breaking the bank
  • Why every marketer must understand and apply AIDEA  – the new AIDA
  • How to get started using the most effective digital marketing channel around
  • Get best-in-class benchmarked tips on how to use social media for business
  • Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success
  • How to expand brand awareness using digital marketing and mobile marketing.

Masterclass Bonuses:

  • Attend the Digital Marketing Masterclass and get 10 credits towards the “Accredited Digital Marketing Certificate” – Learn more here
  • Register this week and increase your chance to win one of our great event prizes.
Click here to learn more about the speakers

Amazing feedback!

Michael Leander was inspiring, engaging and the methodologies were great. I can recommend it to anyone.

Patrick Manzi
Patrick Manzi
Head of Marketing - RwandAir

Win amazing prizes

Digital Marketing Masterclass Kigali - Participant Prizes
See how you can win amazing prizes here

5 reasons to attend the Digital Marketing Masterclass in Kigali

Take charge now! Become a master digital marketer or your competition will get a head start

  • Learn proven digital marketing techniques from world renowned experts. They’ve all done it themselves
  • Get information you can apply directly and immediately in your business.
  • Get strategies to balance your online and offline marketing efforts with success.
  • Have fun while learning. These expert speakers know how to teach, inspire and entertain all at the same time.
  • You will go home knowing that you understand how to approach the digital marketing nad mobile marketing channels. Crucial to your business and career moving forward
Register now and secure your seat today

Digital Strategy

Social Media Marketing

Mobile Marketing

Email Marketing

Content Marketing 4.0

Businesses in nearly 50 countries have experienced the awesomeness of the masterclass. Here are just a few

Help your contacts discover this marketing learning opportunity. Use the buttons to share this event

Attend and get 10 credits toward the Accredited Digital Marketing Certificate

Accredited by international marketing training institute Markedu, the Digital Marketing Certificate is an African-wide digital marketing certificate. Once you have acquired 50 credits, you will be entitled to take the final exam.

Credits can be earned by attending Markedu free webinars, specific 1-5 day marketing courses and through on-demand marketing training.

Go here to register now and secure your seat

Agenda Digital Marketing Masterclass Kigali – 23 February 2018

The Digital Marketing Masterclass agenda follows a proven formula. One that has been highly rated by attendees all over the world.

Download Agenda

07:45 – 08:30

Registration + Get your personal raffle ticket* and a Refreshment

08:30 – 10:00

Michael Leander - Digital Marketing Masterclass Kigali

World class expertise: How to approach digital marketing and social media marketing for maximum success

Michael Leander has been involved with more digital marketing projects than most. In this keynote, he will highlight the main digital marketing and social media marketing components relevant to your domestic AND international markets.

  • Your Digital Marketing Ecosystem; what is should look like and how to approach it
  • What social media marketing tactics will get you results
  • How to assess where and when to engage; digital platforms and channels
  • AIDEA – the new AIDA and why every marketer need to understand the significance 
  • FURDIC: how to plan a high performing web-presence using the FURDIC model

10:00 – 10:30

Coffee Break and Networking

10:30- 11:30

Michael Leander - Digital Marketing Masterclass Kigali

9 powerful digital marketing and mobile marketing tips everyone must know

These powerful digital & mobile marketing tips are carefully selected to make sense in an African context. Learn them, use them and watch your digital/mobile marketing activities prosper. These tips relate to:

  • Why OTS (Opportunity to See) plays a huge role and what to do to overcome these challenges
  • The 3 things most marketers don’t know. Those who do are hugely successful
  • How to experiment in social media, with content marketing and even video marketing and win every time

11:30 – 12:15

João Ribeiro - Email Marketing Expert

How to drive results with modern email marketing and messaging

Email marketing is known as the highest performing marketing channel in terms of ROI. You too can utilize this effective channel to acquire new customers and sell more to existing customers.

  • Get concrete advice to help you immediately make email marketing make sense to your business
  • Learn this proven methodology that will help you acquire email subscribers fast and inexpensive
  • See lots of case studies and learn some of the most important methods to get results with email marketing

P.S.: The principles covered in this session can also be applied in SMS messaging, online notifications and in-app messages.

12:15 – 12:30

Questions & Answer | Session #1

Just before lunch our speakers will take a few audience questions. Questions can be asked through Twitter, Facebook and our event app.

12:30 – 13:30

Delicious Lunch and Interesting Networking

13:30 – 14:00

Anders Jacques Poulsen - Digital Marketing Masterclass

The Google Moment

Google is a force of nature in the online world. In this impactful session, you will learn:

  • Google Search Engine Marketing: A surefire way to attract more customers, but how does it work and what are the best practices? This session will give you the insight to get you started.
  • How to get found on Google: SEO – Search Engine Optimization – the key elements you need to master to improve our Google ranking and attract more of visitors to your web-presence.

14:00 – 14:45

João Ribeiro - Email Marketing Expert

How to build high performing landing pages and web pages that will convert to sales and inquiries consistently

  • Learn the 9 most important components to consider for any web page or landing page
  • Understand how to create high performing web pages and landing pages
  • Find out how to simple testing can increase your revenue or lead generation

14:45 – 15:15

Coffee break and Networking

15:15 – 15:30

João Ribeiro - Email Marketing Expert

Social media marketing case study you can learn from – local case study

The brand-representative presenting this session is amongst the best in Rwanda*

In this quick and to the point session, you will get concrete tips you can use in your social media marketing. The brand representative will explain exactly how their brand got high-ROI from social media activities.

* evaluated by Michael Leander based on true engagement following the AID+LIRA model.

15:30 – 15:45

How digital media can help you get more customers  – case study

This presentation will show you how digital media can deliver more customers. Advertising online is an opportunity to reach more customers domestically – and internationally.

You will learn about high performing online advertising channels relevant to your market. The speaker will also present a case study – complete with ROI calculations.

15:45 – 16:30

Michael Leander - Digital Marketing Masterclass Kigali

How to get results with content marketing for social media, inbound marketing, and SEO

Content marketing and video marketing for social media can also impact how your business place in search engines. And these are powerful methods to attract customers. In this closing session you will learn about:

  • The key components of a winning content marketing strategy for social media and inbound marketing
  • How to use video to sell, educate, nurture and convince your audience
  • How to get your inbound marketing strategy aligned with your sales- and marketing objectives

16:30 – 16:45

Raffle Draw, Get your Certificate + Photo Opportunity


You will meet these expert speakers in Kigali, Rwanda

Michael Leander - Digital Marketing Masterclass Kigali

Michael Leander – Denmark

Michael Leander is a world-renowned, award-winning speaker who has shared his know-how on digital marketing, loyalty marketing, CRM and data-driven marketing with thousands of professionals in 48 countries around the world.

Click here to see the full bio
João Ribeiro - GIDMA - Email Marketing

João Ribeiro – Portugal

João Ribeiro is a digital and data-driven marketing expert with an extensive experience having planned and executed hundreds of activities over the years. Hailing from Portugal, he has achieved significant results for clients around the world.

Click here to see the full bio

Amazing Feedback! See what others have said about the speakers

Register for the Digital Marketing Masterclass in Kigali – 23 February 2018

Special Offer – Register 3 participants from the same company and get a 16.5% discount on your tickets.

To register fill in the form and someone from Markedu East Africa will contact you soon or contact us at hello@markedu.com

Masterclass price and conditions:

  • 1 Participant: $299 USD (regular price)
  • 3 Participants: $749 USD (16.5% discount included)

Please note: Your seat is not guaranteed until payment has been received. All prices are exclusive of any applicable VAT.

With your ticket you will receive

  • One raffle ticket giving you a chance to win one the many prizes – see prizes here

  • All Digital Marketing Masterclass materials in digital format

  • Access to Michael Leander’s Private Swipe Folder with case studies, study material and much more

  • A delicious lunch and several networking coffee breaks

  • A voucher valued at US$ 75 to use as full or partial payment for future on-demand learning programs

If you have questions, please contact us hello@markedu.com

  • This field is for validation purposes and should be left unchanged.

The Digital Marketing Masterclass Venue

The event takes place at the Park Inn by Radisson Kigali, that offers superb meeting facilities, to ensure you a flawless experience at the event.

Park Inn by Radisson Kigali
KN 41 St 6 Res des Parcs, Plot 5457, Kiyovu
Kigali, Rwanda

Get directions here: Park Inn by Radisson Kigali Location

Help your contacts discover this marketing learning opportunity. Use the buttons to share this event