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Most businesses spend fortunes building websites and landing pages with no clear focus on how to turn visitors to action. The result is low conversion rates. And low conversion rates most often translated into failure.
Smart businesses who are capable of applying even just a few of the most basic conversion optimization techniques experience much higher conversions to action. That means an increase in Return on Marketing Investment and most often an improved user experience.
Conversion optimization is an area of digital marketing that has been getting more and more focus over the past few years. The reason is that digital marketing experts have found that by applying certain techniques it is possible to increase – for example – the rate of purchases for each 100 visitors from 5 to 12, or the number of newsletter sign-ups, for example, from 12 to 25 for each 100 visitors.
If you are currently contemplating getting more from your existing website or landing page traffic or if you are planning a big campaign this year or next, the conversion optimization masterclass is where you get the information that will help you succeed.
This highly interactive and intensive training course provides you with the latest conversion optimization practices, tools and techniques. The format combines real-world practical case study examples, hypothetical scenarios, group exercises and tutorial style presentations with a focus on collaborative and interactive learning.
Lastly, you will also see the link between improving conversion optimization and the success of your overall digital marketing ecosystem.
See the program here | Go to registration here
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When you attend the 7 Step to Success Conversion Rate Optimization Masterclass with Kai Radanitsch you get current and relevant knowledge about conversion optimization and web usability that you can use in your organization right away. Applying your knowledge in your organization is highly likely to improve marketing efficiencies, attract more leads and customers, increase revenue and leverage your potential to the maximum. |
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As an attendee you also get the Certificate of Attendance issued by Markedu and signed by Kai Radanitsch.
See why you should attend here | Go to registration here | Learn about Kai Radanitsch
The 7 Step to Success Conversion Rate Optimization Masterclass with Kai Radanitsch takes place in the center of Lisbon. If you live in or nearby Lisbon, you can rest assure that the venue will be centrally located with easy access to parking. The exact venue will be communicated no later than 20 September 2011.
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Are you visiting Lisbon from another country? |
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If you are flying in to attend the 7 Step to Success Conversion Rate Optimization Masterclass from Europe, we would suggest to add a few days to your stay. Why not fly in on Thursday the 13th of October and stay until Sunday. That will give you plenty of time to explore Lisbon. Learn more about Lisbon here
Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at joao@markedu.com if you need any help at all.
See the program here | Go to registration here | Contacts and more details
Attending Kai Radanitsch's Conversion Rate Optimization Masterclass will give you current and cutting edge information on conversion rate optimization
See the program here | Go to registration here
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Kai Radanitsch is a Web Optimization Specialist with 12 years hands-on experience in usability, interface design and economic eBusiness topics such as pricing strategies, revenue modeling and behavioral targeting. Focused on Profit boosting |
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The Conversion Rate Optimization Masterclass is packed with practical information, real life case studies and stimulating exercises. It will enhance your understanding on the methodologies to increase your conversion rate optimization.
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08:30 - 09:15 |
Registration desk opens: come early to network and drink a cup of coffee |
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09:15 - 09:25 |
Welcoming Remarks |
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Develop conversion elements that support your Business goals
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User Segmentation and Targeting tactics for a high ROI
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Straighten up Your Content - Creating attractive headlines, copy and calls to Action
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Get to the point -The psychological factors of Layout and Usability
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Lunch & Networking |
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Lead your visitors on the paths you want them - Setting up a persuasive Information Architecture
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Break & Refreshments |
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Landingpage Optimization - Creating landing pages that stick and sell your service
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Using Analytics to measure your success and retarget your most valued visitors
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17:30 - 18:15 |
Masterclass Conclusion, Closing Remarks & Diploma Ceremony |
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Questions concerning attendance at the Marketing ROI Masterclass, payments or discounts for multinational corporations/ marketing associations.
Contact Joao Ribeiro at joao@markedu.com (he speaks English, Spanish and Portuguese)
If you are flying in to attend the Conversion Rate Optimization Masterclass from Europe, accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at joao@markedu.com if you need any help at all.
Since 2008 Markedu has delivered training to more than 4.350 people from nearly 100 countries. With a complete marketing training and seminar offering, Markedu is active in online as well as offline training formats tailored to meet the needs of the modern marketer.
ACEPI Member – The Portuguese e-commerce and Interactive Publicity Association
FEDMA Member - Federation of European Direct and Interactive Marketing
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See the program here | Learn more about the expert Kai Radanitsch here
BONUS: Advanced neuronal tactics why people buy and how to use them on your website
BONUS: Conversion Clinic: bring your site to get a professional review on the fly.
Book and pay before 16 September 2011: € 349 [ early bird ]
Book and pay before 06 October 2011: € 399
Book and pay before 16 September 2011: € 319 [ early bird ]
Book and pay before 06 October 2011: € 369
All prices excludes any applicable taxes. 23% Portuguese VAT will be added. Invoices are sent electronically.
A paper invoice can be provided at an additional fee of €17.
If you wish to pay by invoice fill in the form below - to pay by credit card use this link to register
Use the form below to book your attendance, call Joao Ribeiro at +351 918 630 265 or send him an email to joao@markedu.com if you want to register two or more attendees