Lisbon - Portugal "Marketing Communication Masterclass" ... and dos Santos
When it comes to understand the essence of the success of your marketing communication, it's all about the idea - nothing but the idea - and how it is explored, defined and brought to life.
Attend the Marketing Communication Masterclass to learn how you can improve the effectiveness of your marketing communication work and the efficiency of your investments.
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What you get?
Knowledge & CertificateIt's all about the idea and how it is explored, defined and brought to life
The success of your marketing communication, it's all about the idea - nothing but the idea - and how it is explored, defined and brought to life. This masterclass with Ricardo dos Santos Miquelino is about how to find the right ideas by:
- Using tools to identify the most promising market insights for your brands / products and translate these into strong marketing communication opportunities
- Strengthening your communication process and projects via engaging and inspiring briefs for your agency partners and creative teams
- Understanding clearly what makes a strong communication lead idea and building more value for your communication with the help of Storytelling
Interactive and intensive training
This highly interactive and intensive training course provides you with the latest market insights, tools and techniques. The format combines real-world practical case study examples, hypothetical scenarios, group exercises and tutorial style presentations with a focus on collaborative and interactive learning.
See the program here | Go to registration here
Get a full day of knowledge and a certificate to prove it
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When you attend the Marketing Communication Masterclass with Ricardo dos Santos Miquelino you get current and relevant knowledge about marketing communications, branding and storytelling that you can use in your organization right away. Applying your knowledge in your organization is highly likely to leverage your marketing communications potential to the maximum. |
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As an attendee you also get the Certificate of Attendance issued by Markedu and signed by Ricardo dos Santos Miquelino.
See why you should attend here | Go to registration here | Learn about Ricardo dos Santos Miquelino
Where?
Venue and Lisbon InfoJoin us in Lisbon - Portugal on 21 October 2011
The Marketing Communication Masterclass with Ricardo dos Santos Miquelino takes place in the center of Lisbon. If you live in or nearby Lisbon, you can rest assure that the venue will be centrally located with easy access to parking. The exact venue will be communicated no later than 20 September 2011.
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Are you visiting Lisbon from another country? |
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If you are flying in to attend the Marketing Communication Masterclass from Europe, we would suggest to add a few days to your stay. Why not fly in on Thursday the 13th of October and stay until Sunday. That will give you plenty of time to explore Lisbon. Learn more about Lisbon here
Accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at joao@markedu.com if you need any help at all.
See the program here | Go to registration here | Contacts and more details
Why Attend?
7 Reasons to Attend7 reasons why you should attend the Marketing Communication Masterclass
Attending Ricardo Miquelino's Marketing Communication Masterclass will give you current and cutting edge information on marketing communications, branding and storytelling
- Improve your marketing communication investment's effectiveness and efficiency
- Understand how to translate your marketplace insights into comprehensive resources for your communication
- Learn how to use tools to discover the most relevant marketplace insight
- Identify the most important consumer change that can be beneficial to be addressed via communication in the light of your brand strategy
- Learn how to write an inspiring communication briefing to your agency partners and creative teams
- Understand the basics of a lead idea concept and how to amplify it best
- Understand the opportunities Storytelling gives you to strengthen your message management and activation plans
See the program here | Go to registration here
Ricardo Miquelino
Meet the ExpertAbout Ricardo dos Santos Miquelino, ...and dos Santos, Germany
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Ricardo dos Santos Miquelino is the founder and managing director of ... and dos Santos, a new creative agency model in Berlin, launched in June 2011. His passion lies in offering marketers original sources and a contemporary process to provide stronger marketing communication content. Before starting his own business, Ricardo worked as the manager of several national and international marketing communication projects for agencies such as Initiative, OMD, McCann-Erickson and corporate organisations such as The Coca-Cola Company. Since starting his career in 1994, he has continuously challenged traditional, 'cookie cutter' solutions. Instead, he chooses to focus on creating and executing fresh, unconventional answers to drive greater marcom results. … and dos Santos mirrors the way that creativity exists and is expressed in modern-day society, bringing brands and artists closer together. It sources ideas from diverse artist collectives assembled from, for example, web designers, film directors and writers. The freshness of their work is driven even more through the use of collaborations of creatives whose experience transcends the usual marketing background: Creators from the worlds of fashion, design, music, architecture and more. ... and dos Santos not only sources the right talent for the projects, but also manages the process and gives direction to artistic strength with the help of creative producers and communication strategists. Ricardo's work has been widely awarded both internally (e. g. The Global Coca-Cola Marketing Excellence Award) and externally (e. g. Cannes Lions). |
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Early bird price - Get your ticket now - register today and save | Need help? Check the contacts here
Program
Masterclass AgendaMarketing Communication Masterclass - 21 October 2011 from 09:15 to 18:15
The Marketing Communication Masterclass is packed with practical information, real life case studies and stimulating exercises. It will enhance your understanding on the methodologies to increase your marketing communications.
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08:15 - 09:00 |
Registration desk opens: come early to network and drink a cup of coffee |
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09:05 - 09:30 |
Welcoming Remarks |
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09:05 - 09:30 |
Communication & Market Place Insights IUnderstand why we do MarCom the way we do it today - where we come from, where we are, where we will be in the future and what you should consider when trying to set up the right approach and process for your company / brand |
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11:00 - 11:15 |
Break & Refreshments |
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11:15 - 12:45 |
Communication & Market Place Insights IIii) Using tools to discover the most relevant marketplace insights by analysing the communication and competitive contextright - including break out sessions to learn using the tools |
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12:45 - 13:30 |
Lunch & Networking |
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13:30 - 15:00 |
Communication BriefLearn how to set up an inspiring communication brief, which elements to include and where to source the information from, to drive a more efficient process and secure the effectiveness of your investments - including break out sessions to learn using the tools StorytellingHow to use Storytelling to boost the effectiveness of marketing communication at it's best |
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15:00 - 15:15 |
Break & Refreshments |
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13:30 - 15:00 |
StorytellingHow to use Storytelling to boost the effectiveness of marketing communication at it's best |
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16:45 - 17:15 |
Masterclass Conclusion & ReviewReview, Q&R, Participant Guide Book |
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17:15 - 18:00 |
Closing Remarks & Diploma Ceremony |
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Contacts
Contact details & InfoThe Marketing Communication Masterclass with Ricardo dos Santos Miquelino is organized by Markedu Innovative Marketing Education.
If you have any queries, please use the contacts below
Questions concerning attendance at the Marketing Communication Masterclass, payments or discounts for multinational corporations/ marketing associations.
Contact Joao Ribeiro at joao@markedu.com (he speaks English, Spanish and Portuguese)
If you are flying in to attend the Marketing Communication Masterclass from Europe, accommodation in Lisbon is very affordable. If you need help in finding a decent hotel or apartment, Markedu can help you. Simply contact us at joao@markedu.com if you need any help at all.
About Markedu - Innovative Marketing Education
Since 2008 Markedu has delivered training to more than 4.350 people from nearly 100 countries. With a complete marketing training and seminar offering, Markedu is active in online as well as offline training formats tailored to meet the needs of the modern marketer.
ACEPI Member – The Portuguese e-commerce and Interactive Publicity Association
FEDMA Member - Federation of European Direct and Interactive Marketing
Are you in a hurry? Go here to get alerts about this and related events
See the program here | Learn more about the expert Ricardo dos Santos Miquelino here
Register Now
Early bird availableRegister for the Marketing Communication Masterclass in Lisbon on 21 October 2011
With your registration you get:
- One full day Masterclass including lunch and coffee breaks
- All course materials delivered electronically
- Diploma of attendance issued by Markedu and signed by Ricardo dos Santos Miquelino
Book your place before 2011 and get
1-2 attendees pr. attendee
Book and pay before 30 September 2011: € 369 [ early bird ]
Book and pay before 19 October 2011: € 419
3 or more attendees, pr. attendee:
Book and pay before 30 September 2011: € 329 [ early bird ]
Book and pay before 19 October 2011: € 399
All prices excludes any applicable taxes. 23% Portuguese VAT will be added. Invoices are sent electronically.
A paper invoice can be provided at an additional fee of €17.
If you wish to pay by invoice fill in the form below - to pay by credit card use this link to register
Use the form below to book your attendance, call Joao Ribeiro at +351 918 630 265 or send him an email to joao@markedu.com if you want to register two or more attendees