Day 1 – 17 June 2010 from 09:00 to 17:00

09:00 – 09:30

Registration and coffee / Networking Opportunity

09:30 – 10:15

Welcome and opening addresses by Global Consultants and Sponsors

10:15 – 11:45

Your New Marketing Opportunities with Digital Marketing, Michael Leander
Digital marketing represents real opportunities for smart, forward leaning companies.This sesssion will take you through the 7 most important trends you need to address as a modern marketeer.

11:45 – 12:00

Break

12:00 – 13:00

Learn How to Build an Effective Website or Improve it using
World-class Marketing Techniques (Part 1)
Taking you through the most important components when preparing your website for success, providing tangible input which you can implement the next day.

13.00 – 13:45

Lunch

13:45 – 15:00

Get your website reviewed
Michael Leander will review your website directly from stage. Using his recognized formula for building a successful web presence, he will comment on each website ensuring that you get concrete input to take home.

15:00 – 15:30

Coffee break and lovely cake

15:30 – 17:00

How to drive traffic to your website
– Learn about different techniques that will increase the number of visitors to your website
– Learn about generic and paid-for-traffic including how to prepare your website to get and receive visitors from generic searches
– Learn how free tools can help you monitor and measure your website traffic, user behavior and conversion rates

Day 2 – 18 June 2010 from 08:30 to 18:15

08:30 – 08:45

Welcome and opening addresses by Global Consultants and Sponsors

08:45 – 10:00

Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander
Outlining the executive plan you need to know in order to generate results from permission based email marketing:
• The past and future of email marketing: Learn from others mistakes
• Objectifying email marketing and how to get started
• The hidden gems in email marketing: how do you find them?
• Tracking user behavior and how you can utilize that knowledge
• Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets

10:00 – 10:15

Break

10:15 – 11:45

Track 1: How can banks and financial services leverage online marketing and e-commerce to attract new customers, retain existing customers and improve the customer experience. (Michael Leander)

Track 2: How to approach social media to strengthen your brand, acquire new customers andincrease your business with existing customers (Hayk Hakobyan)

11:45 – 12:00

Break

12:00 – 13:00

“Good products do not sell themselves” – presentation by German Sacristan, Customer Business Development Manager for EMEA, Kodak S.A. / N.V.

13.00 – 14:30

Building your content concept and defining your email marketing value proposition
The content concept and your email marketing value proposition is critical to your success.
• How to build a compelling content concept
• Designing your email marketing value proposition
• Defining your email marketing ecosystem for maximum results

14:30 – 15:45

WORKING LUNCH
Michael Leander will review your email marketing program live on stage

15:45 – 17:45

Designing your message to ensure high open- and response- rates
The moment of truth! Is your email messages are opened and responded to?
• How you craft a powerful email marketing message or design a compelling email marketing newsletter
• How you implement Most Wanted Reponses (MWR) to ensure highest possible response rates
• The “dos” and “don’t”s
• The three most important things you need to know to become a successful email marketer
• Key technical aspects you need to take into consideration when crafting your message.

17:45 – 18:15

Certification Ceremony