Meet Michael Leander

With more than 20 years of experience in the field of direct marketing, management and sales, Michael Leander is an internationally recognized expert in the areas of digital marketing, customer lifecycle marketing management, email marketing and multi-channel direct/interactive marketing. He has been directly involved in online marketing since 1994, and he has spoken in front of thousands of people in more than 25 countries.

As the current elected Chairman of FIMAC, Fedma’s Interactive Marketing Council, Michael Leander actively contributes to shaping the future of the direct and interactive marketing industry in Europe and MENA. He is one of the founders of the Pan European Email Marketing Benchmark – an unbiased email marketing benchmark study covering more than 20 countries. Recognizing his experience and insights, Michael Leander also regularly judges direct and interactive marketing awards around the world.

Email Marketing Expert

Michael Leander is known to be one of the most important permission email marketing experts in Europe and the Middle East. With 15 years of practical email marketing experience under his belt, which began as a corporate marketer. Michael Leander has helped numerous organizations embrace email marketing, he has worked with global organizations as well as medium sized and entrepreneurial businesses. His experience covers more than 25 vertical industries.

This unique experience allows Michael Leander to quickly assess how to best implement email marketing programs in the Middle East and North Africa.