Learn how to leverage social media to meet and exceed your marketing objectives in Lisbon

Millions of people are having conversations online. Marketers all over the world are trying to find ways to engage with prospects and customers online. Attend the highly rated Social Media Marketing Masterclass to learn how your business can take advantage of the opportunities offered by social media.

At the seminar you will learn how you effectively can embrace social media:.

» Discover social media tools plus do's and don'ts for social media marketing
» Utilize social media effectively to increase traffic to your web properties
» Pull together social media basics, tools and examples to develop a practical social media strategy
» Understand the mechanics measuring the social web including online reputation management
» Learn the who, what, where, when and why of blogging and blog marketing

At the Social Media Masterclass on 6 April you will learn:

• 1

  Introduction to the social media marketing mix

  » Why is this important and why use social media for marketing
  » What is the current situation and what might happen in the future
  » The key social networks you should know and use
  » Learn what to do and not to do in social networks

  
• 2

  Establish an action plan for success through social networks

  » How to set objectives and goals
  » How to read and act on statistics for social media
  » Determine which social networks are relevant to your goals
  » Pros and cons of most popular tools
  » Insight into good and bad case studies

  
• 3

  Create compelling content and how to know what is essential

  » Develop your content concept for social media
  » Practical examples and exercises to leverage content
  » The 3 most important tips you should know about blogging
  » Using different content in different channels
  » How to get others to distribute your content

  
• 4

  Using video and audio in social media marketing

  » Examples of low-budget video marketing in social media
  » How to get started producing video and audio content
  » A practical guide to distributing your video/audio content
  » A complete insight into: tracking of results with video marketing
  » 5 rules of using video and audio in marketing

  
• 5

  How to measure and track the conversation and campaigns

  » Learn about sentiment analysis and real-time searches
  » See example of an integrated social media marketing campaign tool
  » Learn how to establish an effective conversion flow

  

Michael Leander is known to be one of the foremost direct and interactive marketing experts in Europe. He is also one of the most highly rated speakers in this space having spoken in front of thousands of people in more than 25 countries in 4 continents.

But what many do not know is that Michael Leander effectively used social media to establish his current position. Since 2006 he has not only studied this phenomenon, but has successfully applied social media to achieve his own marketing objectives. At the Social Media Masterclass he will teach you what he has practiced himself. Tell you about his successes as well as his fiascos in the social media space.


Michael Leander has been praised by thousands and endorsed by hundreds of marketers. At the Social Media Marketing Masterclass you will learn why.

10 recent places where Michael Leander has spoken or trained marketers;
Dialog Marketing Conference, Sweden Loyalty Marketing Masterclass, Singapore Email Marketing Masterclass, Romania Social Media Masterclass, Bulgaria Email Marketing Masterclass, Portugal	Digital Marketing Seminar, Lebanon Digital Marketing Seminar, Egypt Loyalty Marketing Conference, Russia EADIM faculty member, United Kingdom Salão Internacional Marketing Online, Portugal

What others say about Michael Leander

Here are some of the social media platforms you
will gain insight to:

» How to effectively use Facebook to engage with your customers » How to use Facebook to attract new customers » How to use Facebook to research your market

 

» How to use video in marketing in YouTube and other video sharing platforms » Learn about 3 ways to measure the success of video in marketing

 

» How can B2B marketers use LinkedIn, Xing and other business networks to attract, sustain and grow customers » What you need to know in order to make Twitter an effective marketing and customer service tool. Learn how to measure your Twitter success.

GUARANTEE: No more than 30 people attending

To ensure maximum value from your participation, we are limiting the number of people attending. Although Michael Leander has successfully conducted the Social Media Masterclass event for 200 people, he believes that this topic is best taught with no more than 30 people in the room.

Take advantage of this unique learning opportunity – register below today

The Social Media Masterclass Program for Lisbon, Portugal

Date: 6 April 2011 09:30 to 17:30 Organizer: Markedu Innovative Marketing Education

Place: Radisson Blu Hotel, Lisbon - view location here Keynote speaker: Michael Leander

Your input is needed - tailor-made content !

Shortly before the start of the Social Media Masterclass, you will receive a survey consisting of question, which will help us understand your situation. When you complete the survey, you help Michael Leander tailor-make the contents to ensure the highest level of relevance to your situation.

This is what you get:

» One full day of training including all meals and refreshments
» A certificate of attendance signed by Michael Leander
» A free follow-up (90 minutes) web seminar 6-7 weeks after the event
» 30 minutes of free telephone consulting with Michael Leander (€175 value)
» A nice bag with all the Masterclass materials

Pricing and the fine print

SUPER EARLY BIRD PRICE - Book your place before 24 March 2011 and save

		Book and pay by 25-03-2011	Book and pay by 05-04-2011
	1-2 attendees, per attendee 3-4 attendees, per attendee 1-2 attendees, per att (ACEPI)* 3-4 attendees, per att (ACEPI)*	€ 279 € 239 € 229 € 199	€ 399 € 349 € 279 € 249
*ACEPI Members Special Admission Price  |  Prices do not include VAT

Markedu - Innovative Marketing Education, Copyright 2011