Get Drayton Bird to share World Class Direct Marketing techniques with your audience. Drayton Bird, FIDM, FRSA
The Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt.
Advertising legend David Ogilvy said Drayton’s speeches are “Highly informative and hilariously funny.” He also said he “knows more about direct marketing than anyone else in the world”. Sir Martin Sorrell, CEO and founder of WPP said: “People all over the world have been lucky enough to learn from him.”
Drayton has spoken in 50 countries for many organisations including Columbia University Business School, New York, CIPD, U.K., The Financial Services Authority, INSEAD, The London Business School, ESIC (Madrid), IPADE (Mexico City), IPM (Lima), Antai School of Management, Shanghai, Cap Gemini, and A. T. Kearney.
You can get an idea of his very personal style on a very poorly produced clip from an Ordnance Survey Conference here: Drayton Bird speaking at the Ordnance Survey Conference
Drayton has worked with many great brands, including American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever and Visa.
He has also worked with major advertising agencies like Y&R, JWT, FCB and Leo Burnett. He has helped sell everything from Airbus planes to model buses. And he has run his own businesses – so he understands the reality of commerce
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.
Facts about Drayton Bird:
Direct marketing | Copy writing | Direct mail | Database marketing | Digital marketing
Fee range event speaker: € 6.000 – € 15.000
Fee 1 hour web seminar: € 3.000
Testimonials: Ask for testimonials
Travelling from: London, United Kingdom