Urs E. Gattiker, Ph.D.

A Webinar for corporate bloggers on March 11, 2010. Learn the newest techniques to attract and engage your readers, customers and leads. Get ideas, see examples and gain valuable insights on how social media benchmarking and actionable metrics can deliver highly qualified leads to your sales department.

In this webinar you will learn the newest techniques for effective blogging and nurturing engagement with both clients and casual readers. You will hear ideas, see examples and get valuable insight into how a benchmarking program can deliver highly qualified content to increase your customer engagement levels.

On March 11, 2010 at 10:30 CET (07:30 Rio de Janeiro / 09:30 London / 11:30 Cairo / 12:30 Moscow / 17:30 Singapore), you are invited to see how successful corporate bloggers attract, nurture and foster better engagement. Social media expert and speaker Urs E. Gattiker will show you how easy it is to improve your blogging and communication strategies, processes and practices by using the newest blogging and benchmarking techniques to increase your company’s impact on the web.

No matter what size your company, or your industry, this webinar will teach you important and highly effective blogging and social media marketing techniques and will inspire you to create a number of new social media strategies.

Blogging, Facebook, and Twitter are about capturing social media analytics and interpreting them wisely and in context. This webinar reveals the latest trends to gain valuable insight.

Attend this webinar to:

• understand benchmarking and why actionable metrics are important to improving performance
• learn how to develop an analytics program that delivers insight, not hindsight
• learn what you should effectively measure to make strategic decisions
• see how you can effectively leverage ‘push’ and ‘pull’ marketing with your blog
• know which analytics to measure and which ones to put aside
• learn from mini cases of blogs included in the FT ComMetrics Blog Index
• understand why social media and corporate blogging are effective and necessary
• learn how to get started and avoid common beginner’s mistakes

Speaker:

Urs E. Gattiker, Ph.D.

Urs E. Gattiker, Ph.D., is a highly experienced social media enthusiast, author and blogger. He is both a founder and Chief Executive Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide and its ComMetrics division is a trail blazer in social media analytics (e.g., developing the FT ComMetrics Blog Index – the industry standard for ranking corporate blogs of FT Global 500 and Fortune 500 companies).

Your advantage

You will receive a benchmarking guide (out of the ComMetrics eBook Series) that will help you develop actionable metrics for your corporate blog and, as importantly, empower you to successfully communicate results based on five Key Performance Indicators (KPIs) for your blog.

Your bonus

Free subscription to the My.ComMetrics.com Benchmarking Tool – measure and compare blog performance against competitors.

Did you know that marketers are effectively using video to attract new customers and sell more to existing customers?

This web seminar aims to give you the latest trends about using video to market your products and services and provide you with some valuable tips, tricks and insights you need in order to include video as part of your marketing and promotion mix.

The web seminar on Thursday 11 March at 15:00 CET, will cover;
* Survey and trends: We will reveal the results from our recent survey about the usage of video in marketing and talk about how you can ensure a large viewership of your videos
* Case studies: You will see examples of B2C and B2B companies whom have successfully applied video in marketing and tell you how you can do the same
* Tips and tricks: Steffen Kierkegaard will give you the video-pros insight to how you can create your own videos and make them work – even at a no or low budget.

The web seminar takes place at 15:00 Berlin time | 14:00 London time | 17:00 Moscow time and 09:00 New York time

Speaker: Michael Leander

On February 23, 2010 at 10:00 CET (09:00 London/11:00 Cairo/12:00 Moscow) you are invited to see how sophisticated marketers attract, nurture and convert B2B leads.  Lifecycle marketing automation expert and speaker Michael Leander will show you how easy it is to improve your lead acquisition processes by using the newest marketing automation and lead nurturing techniques.

No matter the size of your company or the industry you are in, this web-seminar will not only teach you important and highly effective B2B marketing techniques, but will also provide inspiration on a number of new marketing automation techniques.

Attend this web-seminar to:

- get inspiration to improve your B2B marketing
- understand why marketing automation is effective
- learn how to get started and avoid common pitfalls
- see a practical example of an effective B2B lead nurturing system
- understand lead scoring and why that is important
- see how you can leverage drip-campaigns effectively

Speakers:
The presenter is Michael Leander – a highly experienced lifecycle marketing automation expert. He has worked with various forms of sales- and marketing automation since 1994. To complement Michael we have invited a highly competent representative from Pardot – one of the leading technology vendors in the B2B marketing automation and lead nurturing space.