Markedu | Marketing Education - seminars, webinars and conferences about marketing » conversion optimization tactics http://www.markedu.com Markedu's marketing events and conferences Mon, 06 Feb 2012 20:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Webinar: Convert more virtual traffic into real money http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/ http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/#comments Sun, 17 Jul 2011 09:54:40 +0000 Joao Ribeiro http://www.markedu.com/?p=7120 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Convert more virtual traffic into real money
16 ways a 4-foot man with hairy feet can help you

Convert more virtual traffic into real money - 16 ways a 4-foot man with hairy feet can help you
Most websites are like leaky buckets. Money, in the form of prospective customers, goes in one end…and straight out the other. To increase your online sales, you have to turn more of those visitors into customers.

How can a character from of The Lord of the Rings help you do that?

You’ll have to attend this webinar to find out—along with many other secrets and strategies:
[space]
[space]

  • The four-step checklist to easily test any web-page, and instantly spot the “holes” prospects are slipping through
  • The formula that determines how desirable your offer seems, and explains why sometimes a prospect won’t bite on even the most enticing offer
  • The “value triangle”—three essential elements for understanding and building the kind of value your prospect can’t resist
  • Gradualization: what it is, how it applies to the web, and why using it correctly can double your site’s effectiveness
  • The reason images typically reduce reader engagement—and the two sure-fire ways to avoid this problem and keep prospects glued to the page
  • The four most crucial factors in determining whether prospects will even bother to stay on your site for more than seven seconds
  • Why visitors might be getting a “bad vibe” from your site, even though your content is top notch (plus how to send out good vibes instead)
  • Free access to 25 training videos that build on this webinar’s content
You can attend this web seminar on these dates:

  • 05 August at 09:30 GMT / 10:30 CET
  • 09 September at 09:30 GMT / 10:30 CET

Time Zones
(09:30 London – Lisbon / 10:30 Berlin – Paris / 12:30 Cairo / 13:30 Moscow / 17:30 Singapore)
[hr]About the speaker – D Bnonn Tennant

D Bnonn TennantD Bnonn Tennant is known in the boroughs as the Information Highwayman – the dashing and debonair author of conversion-rate optimization course Attention-Thievery 101. Self-trained in direct marketing, he spends his days helping small businesses get more out of their websites by improving both their copy and design. When he’s not knee-deep in the guts of someone’s homepage, he’s writing, speaking, or reading about how to turn more visitors into customers—and when he’s not doing that he is teaching his kids about steampunk, Nathan Fillion, and how to grapple a zombie without getting bit.
[hr]

]]> http://www.markedu.com/2011/07/17/convert-more-virtual-traffic-into-real-money/feed/ 0 Better Results with Conversion Optimization Tactics http://www.markedu.com/2010/02/07/better-results-with-conversion-optimization-tactics/ http://www.markedu.com/2010/02/07/better-results-with-conversion-optimization-tactics/#comments Sun, 07 Feb 2010 14:02:28 +0000 Joao Ribeiro http://www.markedu.com/?p=1150 Better Results with Conversion Optimization Tactics

Convertion Optimization Tactics

Maximize the effectiveness of your website and landing pages by 5, 15, 25% with conversion optimization tactics – Learn how at this webinar.

On March 17, 2010 at 13:30 CET (10:30 Rio de Janeiro / 12:30 London / 14:30 Cairo / 15:30 Moscow / 20:30 Singapore), The European conversion optimization and usability expert Kai Radanitsch will introduce you to a number of highly effective conversion techniques.

If you are like most marketers, you want to optimize your website and landing pages to convert the highest possible number of people to react.

teaser-usability-portale-450

Fact 1: Generating traffic is becoming increasingly expensive. Even small increases in conversion can improve your campaign ROI.

Fact 2: You can increase your website or landing page effectiveness by 5% to 25% easily by applying a set of proven techniques

Fact 3: This seminar will give you direction fast

Attend this webinar to:

  • Know how to improve your conversion rates for newsletter sign-up, sales, registrations, downloads and more
  • Learn things you need to consider in order to create the most effective landing page flow
  • See the impact of the right copy, images and forms
  • See highly surprising test results
  • Know how to get the most from your advertising spend by increasing your conversion efficiency

This webinar will show you how to get better results from a very small investment. As Mr. Radanitsch puts it “this is not about buying new furniture, but re-arranging what you already have”

This web seminar is also available in the German language on March 17 at 09:30 CET

Speaker Bio

Kai-Radanitsch

Kai Radanitsch is a Web Optimization Specialist with 14 years hands-on experience in usability, interface design and economic eBusiness topics such as pricing strategies, revenue modeling and behavioral targeting.

At previous webinars his presentations were rated outstanding by attendees from more than 20 countries.
He holds a master degree in Computer Science and has international experience in web optimization having worked with clients such as Red Bull, T-Mobile, Renault or Nokia.

After 10 years of experience in leading positions of web agencies, he founded eBusinessLab, a consultancy firm specially addressing online marketing- and eBusiness managers by providing them with strategies and tactics to improve their web profitability. He is also associated to Fokus Integrated.

]]> http://www.markedu.com/2010/02/07/better-results-with-conversion-optimization-tactics/feed/ 0