Have you heard the hype about businesses and the Internet? What about “social media” and how it can be leveraged for businesses?

A search for “social media for businesses” on Google returns nearly 37 million results.

Since recently, social media is being more and more used to promote business offers, expand and improve brand image, reach new and enlarge existing markets in addition to other business-minded activities. These intend to usher businesses to the next level of their performance and results by generating revenues and leads, gaining new customers/clients and reaching new markets. And of course, the costs of engaging in social media activities are rather modest and return on investment is rather high; the second highest, to be more precise, among any other online business-oriented activity.

For your business, this means that today you can use tools, techniques and tips and gain unprecedented results for your business using social media. This task, however, might be daunting, if you are a beginner or even if you have some experience in this field. To sift through overwhelming amounts of information and find what’s best for your business might be a mission impossible.

Markedu’s successful and highly ranked Social Media Masterclass (24 January 2011 in Beirut and 20 December 2010 in Cairo) is a unique event given by international and local experts in the field, which will give put you in the right direction with the right set of tools to start using social media for your business.

Apart from the hype about social media for businesses, is there another way of leveraging the Internet for your business? What is the most efficient direct marketing method online? Email marketing – there is research, surveys and results coming from businesses all over the world to testify to it.

A search for “email marketing for businesses” on Google returns almost 18 million results.

How to and where to start from?

In the Middle East and North Africa (MENA), email marketing usage by businesses is still in its infancy – a good chance and opportunity for your business to start using it – notwithstanding the ROI of it; the highest ROI, to be precise, among other direct marketing techniques on the Internet, according to the North American Direct Marketing Association.

Markedu’s acclaimed Email Marketing Masterclass (25 January 2011 in Beirut and 21 December 2010 in Cairo), showcasing international experts from Europe and the MENA, will show you how to use benefit from email marketing for your business needs and goals.

The biggest value lies for those participating on both days of the Social Media and Email Marketing Summit – it includes both Social Media Masterclass and Email Marketing Masterclass - in Beirut or Cairo, as social media and email marketing are the two highest ROI marketing activities online. By registering for either or both days, you are starting off or continuing on the right path and in the right direction towards achievement of your business objectives online.

Learn more about the Social Media & Email Marketing Summit in Cairo here and more about the Social Media & Email Marketing Summit in beirut here

The Digital Marketing Seminar in Cairo in February were covered widely by Egyptian media including TV

Read some articles bellow

DMS Horeyati Sunday 21 Feb. 2010 Michael Leander

DMS Daily News 22 Feb. 2010 Michael Leander

DMS El Gomhoreya 22 Feb. 2010 Michael Leander

DMS El Gomhoreya 22-Feb. 2010

http://www.almasryalyoum.com – Michael Leander

http://www.almasryalyoum.com – Ahmed Sabry

http://www.almasryalyoum.com – MarcoAndel

The Email Marketing Masterclass was held for the first time in Cairo. Delegates from companies such as Credit Agricole and BNP Paribas, Saba Medical Group from Saudi Arabia, Elsewedy Cables, Better Home and hospitality marketing professionals from San Giovanni and Conrad Hotel, attending the 1 day Email Marketing Masterclass all said in their evaluation that they will recommend the masterclass to others.

Organized by Global Consultants in collaboration with Markedu MENA, the Email Marketing Masterclass focused on giving delegates the tools to be able to achieve better results with permission based email marketing.

Delegates evaluated Michael Leander as a top speaker and trainer

After the Email Marketing Masterclass, delegates were asked to evaluate their experience. On a scale from 1 to 5, where 5 is the highest, the delegates rated Michael Leander as follows;

Communication skills: 5,00
Knowledge & Expertise: 4,93
Personality: 5,00
Helpfulness: 4,93

Michael Leander says about this result;
“I am positively surprised, but of course very honored. After 2 full days of training prior to the Email Marketing Masterclass, I would have expected less. Although quite a few of the delegates were rather experienced in email marketing, it become clear to me during the masterclass, that there is a huge difference from the non-permission based email marketing most apply in the MENA region, and to the the permission based email marketing approach.

Michael Leander continues; “I have a feeling that quite a few of the delegates will approach email marketing differently in the future. And that is absolutely great. I dare say “Mission accomplished” if that plays out. You see, I have a special relationship to email marketing. I want to see marketers doing it right, not taking the easy shortcuts, respecting their target audience by applying a permission only approach.

Realizing that the permission based approach is far more costly initially, marketers whom decide to switch from what I refer to as the “spam and forget approach” to a more effective permission based marketing approach are quite brave. But the brave ones are often the smart ones who come out on top. I hope my Email Marketing Masterclass inspired the delegates to be smarter.