Após uma primeira edição bem sucedida, a Markedu repetiu a dose a pedido dos que não puderam comparecer na primeira edição em Abril. E os participantes foram novamente os ingredientes para o sucesso da 2ª Edição!

A 2ª Edição da Masterclass de Email Marketing decorreu no passado dia 1 Julho no SANA Hotel Lisboa e contou com cerca de 55 Marketers que compuseram uma audiência atenta, perspicaz e participativa, que, aliada à apresentação cativante de Michael Leander, tornou um dia inteiro de formação numa experiência única.

Michael Leander

Como orador principal do evento Michael Leander demonstrou o seu à-vontade em palco e “savoir faire”, cativando a audiência ao longo do dia. Reconhecido como um dos melhores oradores da actualidade por profissionais de marketing, Michael Leander correspondeu uma vez mais às expectativas e deu uma lição essencial sobre email marketing para qualquer profissional da área.

Moldado para audiência

A adequação dos exemplos práticos da sua apresentação às diferentes áreas dos formandos (Banca, Seguros, TI, Retalho, Telecomunicações, entre outros) deu asas a uma interacção e dinâmica entre público e orador. A sua preocupação pelos interesses dos participantes demonstra o quão habituado está a lidar com diferentes públicos e a abordá-los da melhor forma.

Oradores convidados

Para além de Michael Leander tivemos o prazer de ouvir o Dr. Pietro Nigra, Managing Director da Acxiom com o tema “Intelligent Leads” e Ernesto Ferreira da E-GOI com o tema “Marketing Multicanal”.

Apoio dos nossos parceiros e patrocinadores

Uma vez mais a Markedu contou com o apoio dos seus parceiros e patrocinadores para a realização do evento e eles se deve parte do sucesso. A Kodak, Informa D&B, ACEPI, E-GOI e Acxiom foram nossos principais patrocinadores da 2ª Edição da “Michael’s Leander Email Marketing Masterclass”. Desde já o nosso agradecimento pela presença dos seus colaboradores no evento.

Saiba mais sobre os próximos Eventos

Para que possa receber informações sobre a Tour da Masterclass de Email Marketing 2010, sobre outros eventos de Marketing Directo e Marketing Interactivo, ou sobre webinars gratuitos subscreva aqui à nossa newsletter.

An Email Marketing Survey conducted by Markedu in association with e-Goi and ACEPI, reveals that Portuguese marketers are trailing the rest of Europe when it comes to understanding the permission marketing legislation. More than 20% of Portuguese marketers are not confident that their email marketing activities are in compliance compared to 6,9% in the rest of the EU.

In the EU marketers are required to receive an active consent in order to send email or mobile marketing communication to consumers and business buyers. A recent survey conducted by Markedu indicates that one fifth Portuguese marketers not are in compliance with the current legislation. International permission email marketing expert and chairman of FEDMA’s Interactive Marketing Council, Michael Leander, says “I am surprised that the number is that high, but it is a common problem in many countries where marketers have become accustomed to collecting emails and using those randomly collected emails to communicate without consent. We know from experience that relevant government agencies need to liaise with industry bodies and associations related to direct marketing, electronic commerce, distance selling and telemarketing to spread the word about the legislation in place in Portugal in order to increase awareness of the topic “.

Michael Leander will be presenting his Email Marketing Masterclass in Lisbon on the 1^st of July this year. The Email Marketing Masterclass aims to teach Portuguese marketers how to effectively integrate email marketing as part of their marketing mix. The seminar will also present an update on the current legislation related to Portugal.

Portuguese marketers may be missing out on a great opportunity
The Email Marketing Survey Portugal also reveals that Portugal may be trailing the rest of Europe in terms of adoption of email marketing. Says Michael Leander: “many studies have revealed that email marketing is the single most productive marketing instrument. In fact US DMA numbers indicate an average Return on Marketing Investment (ROMI) of more than USD 40 for each one dollar spent. So it is surprising that this survey reveals that only 55% of the marketers in Portugal find email marketing very important or somewhat important compared to 88% in the rest of the EU.”

Need for education in the field of email marketing in Portugal
The Email Marketing Survey also reveals a need for marketers to acquire more information about how to effectively and responsibly utilize email marketing. In that respect Michael Leander says “frequency is really important for email marketers, but even more important to the consumers and business buyers whom subscribe to email communication. The survey reveals that more than 50% of email marketers in Portugal do not state the frequency in conjunction with their opt-in (subscription) form on their websites and elsewhere.

Markedu
e-Goi
ACEPI
Michael Leander

Michael Leander in Sofia, Bulgaria

Following the successful Michael Leander’s Email Marketing Masterclass in Sofia, Bulgaria in February, event organizer InterContact have decided to bring the Email Marketing Masterclass to Bucharest, Romania in July 2010.

Permission-based Email Marketing is a powerful direct marketing tool. Yet marketers are struggling in getting the results they deserve. According to direct and interactive marketing authority Michael Leander there are three reasons for that.

Michael Leander says “First of all, most marketers do not create a well designed plan when they first embark on email marketing – and that is very important in order to become successful. Second of all, the media is more often than not treated as a cheap and low priority media. It is not, and if you want results you must prioritize the investment needed to become successful.

Thirdly, marketers overestimate their attractiveness to their target audience. Even big, popular brands are struggling achieving results in the email marketing channel. The reason is that they take their target audience for granted. And that attitude will not help in any way.”

First time in Bucharest, Romania
Michael Leander will be presenting his Email Marketing Masterclass on behalf of InterContact for the first time in Bucharest, Romania. Event organizer InterContact expect more than 200 marketers to attend the  1 day Email Marketing Masterclass in th capital of Romania.

Tsvetan Davidkov and Ivo Nikolov from InterContact

Says Ivo Nikolov from InterContact “our research indicates that there is a huge demand for knowledge in the field of direct and interactive marketing in Romania. And Email Marketing is an important instrument in Romania – just as it is everywhere else in the world. Based on the highly successful event we had with Michael Leander in Sofia, Bulgaria in February 2010, we are thrilled to bring such a highly regarded event to Romania as well. It will be the first time in Romania and we are confident that this marketing event will attract a large number of Romanian marketers.

Guest speakers will complete the event
The Email Marketing Masterclass will also feature guest speakers from digital printing company Kodak and a representative whom will talk about the permission marketing legislation in Romania.

To learn  more about the Email Marketing Masterclass in Romania go here now

For the first time in Bulgaria, InterContact have taken the initiative to bring Michael Leander’s Email Marketing Masterclass to the country.  The 1 day email marketing masterclass aims at teaching marketers how to become successful permission based email marketers.

Says Michael Leander: “With recent changes in permission marketing legislation in Bulgaria, marketers are facing a complete new set of challenges. But luckily once marketers have acquired the skill-set to address the challenges of permission marketing, they can look forward to improved results, a positive impact on their brand, customer experience and results. At the event in Sofia, I will do my very best to deliver the information and insights marketers need to become more successful in the email marketing space.”

Innovative email marketing masterclass format
Organizer InterContact have taken a whole new customer orientated approach in the planning of the email marketing masterclass. Says Managing Director Tsvetan Davidkov “having experienced Michael Leander present at Drayton Bird’s EADIM in Brussels in 2008, I was amazed about Michael’s ability to tailor-make presentations to his audience. As an expert in training and events, InterContact is adamant about delivering high quality experiences to our delegates.” and operations manager Ivo Nikolov adds: “yes, I agree. I saw Michael present at EADIM in London in 2009, and immediately saw the opportunity to work with Michael to ensure that we align the contents of the email marketing masterclass with the expectations of our audience. ”

Concretely InterContact will survey all delegates expectations in order to provide Michael Leander with input on which content areas to prioritize. The email marketing masterclass takes place in Sofia, Bulgaria on 25 February 2010 and is expected to attract around 300 marketers from all over Bulgaria and neighbouring countries.  You can learn more and register here (in Bulgarian language)

Watch Michael Leander’s 3 minute introduction
In his usual one-take, no editing style, Michael Leander prepared a 3 minute video introduction, which you can watch below: