Markedu | Marketing Education - seminars, webinars and conferences about marketing » free web seminar http://www.markedu.com Markedu's marketing events and conferences Mon, 06 Feb 2012 20:06:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Webinar: How to choose between a Loyalty Programme and an Offers Engine http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/ http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/#comments Fri, 09 Sep 2011 16:44:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7877

How to choose between a Loyalty Programme and an Offers Engine

How to choose between a Loyalty Programme and an Offers EngineThis unique and focused web seminar provides a comparison of Customer Loyalty Programmes and Offers/Couponing Engines.

International loyalty marketing expert Chris Jacobs will cover these points:

  • What has fuelled the rapid growth of Offers/Coupon Engines, such as Groupon, LivingSocial, Dealise and Vouchercloud, and are they sustainable?
  • What is the future of traditional Customer Loyalty Programmes in the light of this emerging phenomenon?
  • The current and evolving Loyalty and Offers landscape
  • The differing business models of each
  • The respective benefits of Customer Loyalty and Offer Engines from the retailer and consumer perspectives, and the programme operator
  • How can retailers avoid eroding margins when consumers are demanding discounts?
  • Is there room for both Customer Loyalty Programmes and Offers/Couponing Engines?

If you want to get up to date knowledge about loyalty programmes versus offers engines to be able to evaluate your own existing or proposed initiatives, this is a must-attend web seminar.

[hr]You can attend this web seminar on these dates:

  • Thursday 27 October 2011 at 10:30 Central European Time (CET)
  • Thursday 26 January 2012 at 10:30 Central European Time (CET)

Check your local time below

Europe: ( 09:30  Lisbon – London / 10:30  Berlin – Paris – Rome – Zürich / 12:30  Moscow )
Middle East and Asia: ( 11:30  Cairo / 12:30  Beirut – Dubai / 16:30  Singapore )

About the speaker

Chris JacobsChris Jacobs is a renowned and highly experienced independent Customer Loyalty consultant. Having been personally involved in over 70 programmes and started two companies offering customer loyalty solutions and services, he has practical experience in all aspects of Loyalty, from end to end.
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He provides strategic direction and implementation support to businesses considering a new programme, or reviewing an existing operation, and advises solution providers on market opportunities. Having carried out a number of vendor evaluations, he has knowledge of most of the supplier offerings in the marketplace.
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Chris graduated in Computational and Statistical Science and is a Fellow of The Institute of Direct Marketing.

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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Important: Your login details will be sent by email one day before the event.

Please fill in the form below to register for the web-seminar

Yes, I want to attend the How to choose between a Loyalty Programme and an Offers Engine web-seminar on the date selected below (*) – mandatory fields
Web-seminar date:*
 
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]]> http://www.markedu.com/2011/09/09/webinar-how-to-choose-between-a-loyalty-programme-and-an-offers-engine/feed/ 0 How mobile apps can transform your marketing, sales and customer interactions http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/ http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/#comments Sun, 21 Aug 2011 22:39:51 +0000 Joao Ribeiro http://www.markedu.com/?p=7582 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


The connected marketer: How mobile apps can transform your marketing, sales and customer interactions

How mobile apps can transform your marketing, sales and customer interactionsSmartphone users all over the world interact with mobile apps every day. Smart marketers are using mobile apps to connect with customers and potential customers.

Brands are building apps that allow them to engage with customers in ways never seen before.

In this webinar two experts – one from Norway and one from Romania – come together to give you inspiring information about the vast possibilities there are when leveraging mobile apps.

Attend this webinar to learn:

  • How use mobile apps to sell
  • How to leverage the Appscend mobile platform in a simple and cost efficient way
  • How mobile apps relate to CRM and customer intimacy

The web seminar is presented on two dates. But book early as the seats are limited.

You can attend this web seminar on these dates:

  • Tuesday 27 September 2011 from 10:30 CET – 12:00 CET
  • Tuesday 06 December 2011 from 10:30 CET – 12:00 CET

Check your local time below

( 09:30 – Lisbon, London / 10:30 – Berlin, Madrid, Paris / 11:30 – Cairo, Bucharest / 12:30 – Moscow )

About the speakers

Sebastian VaduvaSebastian Vaduva is the co-founder of Appscend, a one of a kind mobile application platform that makes it simple and fast for anyone to create, manage and monetize engaging mobile apps. In 2008, Sebastian co-found Vitality Media, a web agency focused on delivering quality online experiences. 2 years later he decided to switch from being a service provider to a product provider and so came to live Appscend. Sebastian’s mission is to rock the mobile industry by delivering a product that delivers out-of-this-world mobile experiences for everyone, not just those who have thousands of Euros to built one.

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Oystein SvarodØystein Svarød is the owner of Svaröd Direct AS, a company specialized in Direct Marketing. He has a 25 year long and extensive experience working for B2B and B2C marketing, in both digital & direct channels. He has worked as creative director, consultant and hands-on copywriter in direct communications, ad agencies and PR-agencies like Young & Rubicam, Wunderman Worldwide, Burson-Marsteller, D´Arcy, Rapp Collins, DDB. In addition to managing Svaröd Direct, Øystein holds the position as board member in FEDMA.
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Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.
  • You will be automatically subscribed to Markedu’s Newsletter, which is published 2-3 times each month. You can unsubscribe anytime you want.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “How mobile apps can transform your marketing, sales and customer interactions” web seminar on the date select below (*) – mandatory fields
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
Mobile:
Company:*
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Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/08/22/how-mobile-apps-can-transform-your-marketing-sales-and-customer-interactions/feed/ 0 Webinar: How to Use Twitter for Good http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/ http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/#comments Sun, 21 Aug 2011 18:11:05 +0000 Joao Ribeiro http://www.markedu.com/?p=7530 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^((?:(?:(?:[a-zA-Z0-9][\.\-\+_]?)*)[a-zA-Z0-9])+)\@((?:(?:(?:[a-zA-Z0-9][\.\-_]?){0,62})[a-zA-Z0-9])+)\.([a-zA-Z0-9]{2,6})$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }


Interested in learning how to use Twitter to excel?

Twitter for Good book by Claire Diaz OrtizClaire Diaz Ortiz, author of Twitter for Good, and social innovation lead at Twitter, presents her 5-step framework for excelling on Twitter in this webinar.

Twitter represents a great opportunity for communication and marketing professionals. Whether you already are an old fox to Twitter or a beginner this is a must-attend webinar.

In this online seminar Claire Diaz Ortiz will inspire you to hone your Twitter skills and teach you:

  • What five steps you need to be doing to excel on Twitter
  • Why setting a goal for your Twitter account is a must
  • How to use Twitter to broadcast your message to the world

Please note that we have a limited number of tickets available for this Twitter webinar.
Secure your free ticket now to avoid disappointment.

You can attend this web seminar on these dates:

  • Tuesday 06 September 2011 at 15:00 GMT / 16:00 CET ( see your local time below )

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( 10:00 – New York / 15:00 – Lisbon, London / 16:00 – Berlin, Cairo, Madrid, Paris, Warsaw / 17:00 – Beirut, Bucharest / 18:00 – Moscow )

About the speaker

Claire Diaz OrtizClaire Diaz Ortiz leads social innovation, philanthropy, and causes at Twitter, where she has worked since 2009. She is the author of Twitter for Good: Change the World, One Tweet at a Time (August, 2011). Claire is a frequent international speaker and is known for developing the TWEET model – a framework to help organizations and individuals best excel on Twitter. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship. She also holds a B.A. and an M.A. in Anthropology from Stanford University.
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]]> http://www.markedu.com/2011/08/21/how-to-use-twitter-for-good/feed/ 0 Webinar: Boost customer loyalty through social media http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/ http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/#comments Tue, 09 Aug 2011 23:20:01 +0000 Joao Ribeiro http://www.markedu.com/?p=7218 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

Boost customer loyalty through social media
Boost customer loyalty through social media

This 2 hour free webinar is aimed at retailers and FMCG’s with a formal loyalty marketing program in place and organizations contemplating setting up a loyalty marketing program.

The webinar is relevant for both loyalty marketers with and without a card program.
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The presenters will provide a summary of social media today, give examples through loyalty marketing case studies and answer these three questions:

  1. How can you leverage social media to extend your existing customer loyalty marketing efforts?
  2. What are the known rules of thumbs for loyalty marketers to get started leveraging social media?
  3. How do you get started leveraging social media for customer loyalty and retention?

When you attend this webinar you will get valuable insight and new knowledge that can help boost your loyalty marketing efforts.

You can attend this web seminar on these dates:

  • Monday 19 September 2011 at 13:30 CET to 15:30 CET
  • Monday 31 October 2011 at 10:30 CET to 12:30 CET


TimeZones ( 12:30 London / 13:30 Berlin / 14:30 Bucharest / 15:30 Moscow / 19:30 New York )

Michael LeanderAbout Michael Leander

A direct & digital marketing strategist and a practitioner of digital marketing for more than 15 years, Michael Leander is a very popular speaker on digital & direct marketing topics having presented in front of audiences in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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[hr]

Before you register, you must read this:

  • Only registrations from legitimate work email addresses are guaranteed to attend
  • You will not receive slides and access to recording if you do not attend the live event
  • We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Please fill in the form below to register for the web-seminar

Yes, I hereby register at no cost to me to attend the “Boost customer loyalty through social media” web-seminar on the date selected below. (*) – mandatory fields
 
Web-seminar date:*
 
Work email:*
Salutation:*
First Name:*
Last Name:*
Job Title:*
Job Function:*
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Company:*
City:*
Country:*
 
What is your native language?
What is your favorite marketing topic?
 

 
We value your privacy – your details are safe with us

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]]> http://www.markedu.com/2011/08/10/webinar-boost-customer-loyalty-through-social-media/feed/ 0 5 effective tips to improve your email marketing relevance and response – free email marketing webinar http://www.markedu.com/2010/12/06/5-effective-tips-to-improve-your-email-marketing-relevance-and-response-free-email-marketing-webinar/ http://www.markedu.com/2010/12/06/5-effective-tips-to-improve-your-email-marketing-relevance-and-response-free-email-marketing-webinar/#comments Mon, 06 Dec 2010 17:37:00 +0000 Joao Ribeiro http://www.markedu.com/?p=4475 5 effective tips to improve your email marketing relevance and response

5 effective tips to improve your email marketing relevance and response - free email marketing webinar

Get the latest techniques to improve the relevance and response of your email marketing activities.

Email marketing expert Michael Leander will provide you with concrete advice to what you need to do to improve the efficiency of your commercial email marketing activities and email marketing newsletters.

The web seminar will cover these topics:

  • Increase response and effect through better use of segmentation
  • Get started using profiling to increase relevance and effect of your messages
  • Create welcome flows that will increase subscriber lifetime

Participating in this email marketing webinar will also give you insight in the practical applications of improving your email marketing. The solution will be presented by Pia Kjaerbye and Runi Thomsen.

markedu offer: commonsense direct and digital marketing

Win a book! Take part and get a chance to win Drayton Bird’s best-selling book “Commonsense Direct & Digital Marketing”.

This free web seminar takes place on 2 February at 10:30 – 12:00 CET (04:30 New York /09:30 London / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)


Email marketing expert Michael LeanderAbout Michael Leander
A direct marketing strategist and a practitioner of interactive marketing for more than 15 years, he is also a very popular speaker on marketing topics. Learn more about Michael Leander here.


Pia Kjærbye from MailmonitorAbout Pia Kjerbye, Business Initiator
Ms. Kjaerbye is responsible for the sales and marketing of MailMonitor. Through her work with clients she has acquired a thorough understanding on how to apply email marketing effectively – in particular with a focus on differentiated communication.


Runi Thomsen, UdviklingschefAbout Runi Thomsen, Head of Development
A co-founder of Delegate and the mastermind developer of MailMonitor, Mr. Thomsen’s has a Master of Science in Information Technology and more than 10 years experience in the IT and software space.

This seminar is sponsored by MailMonitor





MailMonitor MailMonitor is a professional email marketing solution developed by Delegate. The system was developed to provide marketers with a solid solution that will enable marketers to apply highly effective targeting techniques.

More information about MailMonitor here: www.mailmonitor.dk

Before you register, you must read this:

  • Only registrations from legitimate work-emails are guaranteed to attend for free
  • You will not receive slides and access to recording if you do not attend the live event

Please fill in the form below to register for the web-seminar

Yes, I hereby register for the date indicated above and understand that I am automatically subscribed to Markedu’s free Event Alerts newsletter, which is published 2-3 times each month.
(*) – Indicates a required field
 
Work email:*
Salutation:*
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We value your privacy – your details are safe with us

]]> http://www.markedu.com/2010/12/06/5-effective-tips-to-improve-your-email-marketing-relevance-and-response-free-email-marketing-webinar/feed/ 1 Webinar: Social Media for businesses in MENA http://www.markedu.com/2010/10/29/webinar-social-media-for-businesses-in-mena/ http://www.markedu.com/2010/10/29/webinar-social-media-for-businesses-in-mena/#comments Fri, 29 Oct 2010 18:24:18 +0000 Joao Ribeiro http://www.markedu.com/?p=3442 Social Media for businesses in MENA

By now, you have surely heard of a term “social media“. Even in Middle East and Northern Africa (MENA), you are not an exception. Facebook and YouTube are the most frequent associations with the term.

Facebook (500+ million members) and Youtube (300+ million monthly visitors), while arguably fresh and convenient for connecting, sharing information and staying in touch with communities/groups of friends/colleagues, have since recently become successful platforms of choice for the following broad range of business objectives:

Social Media for businesses in MENA

  • brand awareness campaigns
  • product/service promotions/sales/test launches
  • customer interaction/engagement
  • corporate public relations
  • new market penetration
  • attraction/gaining of new customers



Both platforms are sources of significant revenues and generate quality business leads.

While both the statistics and the hype are impressive and the Western businesses are assumingly benefiting from these platforms, the following questions cross your mind:

Webinar: Social Media for businesses in MENAa) Do I have to use social media for my business? If yes, why and which?
b) How can I use Facebook, YouTube and other social media platforms to market and grow my business (market my products/services in my country, the MENA and internationally) today?
c) Does my business have to be part of a specific industry to be able to benefit from social media in this region?
d) How can I adapt “social media best practices” from the Western businesses in order to achieve growth and (eventually increasing) profitability for my business in MENA/internationally?

Answers, tips and techniques to the above points which will make you  kick-off  using social media for your business the very next day and more will be given during the upcoming webinar “How can regional businesses harness social media” organized and conducted by Markedu, one of the most innovative marketing education organizations in Europe and Middle East.

You can join this web seminar on the following dates:

Markedu Calendar
  • 06 December 2010 at 11:30 EET
  • 01 February 2011 at 11:30 EET




    • About the speaker
    Dr. Hayk Hakobyan’s career path has been wide, featuring a long chain of IT/technology stances  and lately complemented with a number of high-profile business stances for various international and regional companies. He has been in charge of projects representing clients, playing a role of project manager, business developer, and trainer. Hayk holds a PhD in physics from University of Geneva and MBA from University IFM.

    Before you register, you must read this:

    • Only registrations from legitimate work-emails are guaranteed to attend for free
    • You will not receive slides and access to recording if you do not attend the live event

    Please fill in the form below to register for the web-seminar

    Yes, I hereby register for the date indicated below and understand that I am automatically subscribed to Markedu’s free Event Alerts newsletter, which is published 2-3 times each month.
    (*) – Indicates a required field
     
    Web seminar date:*
     
    Work email:*
    Salutation:*
    First name:*
    Last name:*
    Job title:*
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    We value your privacy – your details are safe with us

    ]]>     http://www.markedu.com/2010/10/29/webinar-social-media-for-businesses-in-mena/feed/ 0     Web seminar om loyalitets markedsføring: Ville du i alle tilfælde være loyal over for din egen virksomhed? http://www.markedu.com/2010/10/22/web-seminar-om-loyalitets-markedsf%c3%b8ring-ville-du-i-alle-tilf%c3%a6lde-v%c3%a6re-loyal-over-for-din-egen-virksomhed/ http://www.markedu.com/2010/10/22/web-seminar-om-loyalitets-markedsf%c3%b8ring-ville-du-i-alle-tilf%c3%a6lde-v%c3%a6re-loyal-over-for-din-egen-virksomhed/#comments Fri, 22 Oct 2010 16:01:24 +0000 Joao Ribeiro http://www.markedu.com/?p=3463 På dette inspirerende webinar, vil du høre hvad der skal til for at vinde, fastholde, udvikle og tilbageerobre kunder – for der skal meget mere til end de fleste tror!]]> Ville du i alle tilfælde være loyal over for din egen virksomhed?

    Hvis du kan svare klart JA til ovenstående, er du sikkert godt på vej i arbejdet med at skabe en loyalitetskultur i din virksomhed. Hvis svaret derimod er NEJ eller kun i nogle tilfælde, er der hjælp et hente. Under alle omstændigheder vil du helt sikkert kunne blive inspireret til at arbejde endnu mere målrettet mod at blive excellent til at skabe loyalitet til din virksomhed.

    På dette inspirerende webinar, vil du høre hvad der skal til for at vinde, fastholde, udvikle og tilbageerobre kunder – for der skal meget mere til end de fleste tror!

    Differentieringen mellem udbuddet i stort set alle brancher bliver nemlig mindre og mindre. Derfor bliver det mere og mere vanskeligt for kunderne at kende forskel på den ene udbyder frem for den anden. Derfor er det vigtigt som aldrig før, at fokusere på hvilke mekanismer der skaber loyalitet og ambassadøreffekt hos de eksisterende kunder.

    Loyalitet kan ikke købes, det er noget man gør sig fortjent til over tid!
    Der er desværre ingen smarte kampagner, bonusprogrammer eller trylleformularer ”out of a box”, der kan skabe loyale kunder. Loyalitetsudviklingen skal bygge på et fundament af et reelt og dybtfølt ønske om at opbygge langvarige ægte relationer til virksomhedens kunder. Kunderne skal i enhver kontakt med virksomheden, føle de får mere retur end de investerer i kundeforholdet, og først da er der basis (men ingen garanti) for at der over tid opbygges et loyalt forhold til den virksomhed man handler med.

    Husk at der kun én ting der er helt sikkert hvad dine kunder angår – hvis ikke du gør noget for at fastholde dem, har du dem kun indtil de får et bedre tilbud fra en af dine konkurrenter:

    5 tips to better loyalty marketing1. Hør hvordan en holistisk tilgang kan skabe fantastiske loyalitetsstrategier.
    2. Lad dig inspirere til hvordan loyalitetsstrategier kan konceptualiseres og operationaliseres, så de bliver meget mere end blot ord.
    3. Få indsigt i hvordan loyalitet teknisk set skabes og bliv forbløffet over hvor meget billigere det er, at sælge mere til eksisterende kunder frem for konstant at jagte nye.
    4. Få en vurdering af om loyalitetsprogrammer og bonuspoint er vejen frem mod mere loyale kunder, eller om det overhovedet ikke har nogen gang på jord.
    5. Hør de seneste tendenser inden for loyalty management og bliv inspireret til at begynde at arbejde med eller optimere kundeloyaliteten i din virksomhed.

    På web seminaret vil Peter Winther vise eksempler på hvordan loyalitet kan opbygges når virksomheden er villig til at ville ændre sin måde at gøre business på, med udgangspunkt i det kunderne ønsker.

    Web seminaret finder sted:

    Markedu Calendar
    » 5 april 2011 kl. 10:30 – 12:00
    » 5 maj 2011 kl. 10:30 – 12:00

    Peter WintherOm Peter Winther Peter Winther er en af de mest erfarne profiler indenfor loyalitetsmarkedsføring i Danmark. Hans praktiske baggrund som marketing direktør kombineret med mange års virke som rådgiver for førende virksomheder, har givet ham en unik viden, som han deler med dig på dette web seminar. Mere om Peter Winther her: www.winholistic.dk

    ]]>     http://www.markedu.com/2010/10/22/web-seminar-om-loyalitets-markedsf%c3%b8ring-ville-du-i-alle-tilf%c3%a6lde-v%c3%a6re-loyal-over-for-din-egen-virksomhed/feed/ 0     3 leadership qualities that will help you have more effective working relationships and keep more clients http://www.markedu.com/2010/10/21/3-leadership-qualities-that-will-help-you-have-more-effective-working-relationships-and-keep-more-clients/ http://www.markedu.com/2010/10/21/3-leadership-qualities-that-will-help-you-have-more-effective-working-relationships-and-keep-more-clients/#comments Thu, 21 Oct 2010 14:46:42 +0000 Joao Ribeiro http://www.markedu.com/?p=3378 International leadership consultant Denis Goodchild will share the fundamental qualities in building strong relationships with people.]]> International leadership consultant Denis Goodchild will share the fundamental qualities in building strong relationships with people.

    Ensure your seat now!
    Sign up for this free webinar on November 19 at 12:30 CET (09:30 Rio de Janeiro / 11:30 London / 13:30 Cairo / 14:30 Moscow / 19:30 Singapore).

    At the webinar Denis will talk about:

    3 leadership qualities that will help you have more effective working relationships and keep more clients

    1.The one skill that will ensure people listen and act on what you say

    2.What having 2 ears and 1 mouth has got to do with relationship building

    3.How to make people feel important and special

    4.Why getting emotional with people is what you should be doing more of

    5.How to get what people are really thinking and feeling

    If you want to improve your working relationships, this webinar will be of value to you!

    This webinar is targeted at people managers in any industry and client facing professionals.

    You can join this web seminar on the following date:

    Markedu Calendar
    19 November 2010     at 12:30 CET
    (06:30 New York /11:30 London / 12:30 Cairo / 14:30 Moscow / 19:30 Singapore)


    About the presenter

    Denis Goodchild is an international leadership consultant. He specialises in turning managers in leaders. His services include 1-1 coaching programmes, consultancy and monthly leadership learning groups. He has an MBA from Henley Management College and psychological training grounded in NLP, Transactional Analysis and Systems Thinking. He has worked with Astra Zeneca, Tetra-Pak, SAP, GlaxoSmithKline, Mars and J Sainsburys.



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    ]]>     http://www.markedu.com/2010/10/21/3-leadership-qualities-that-will-help-you-have-more-effective-working-relationships-and-keep-more-clients/feed/ 0     5 friske og effektive tips til at forbedre relevans og respons for email markedsføring og 2 trends du ikke må overse http://www.markedu.com/2010/10/21/5-friske-og-effektive-tips-til-at-forbedre-relevans-og-respons-for-email-markedsf%c3%b8ring-og-2-trends-du-ikke-ma-overse/ http://www.markedu.com/2010/10/21/5-friske-og-effektive-tips-til-at-forbedre-relevans-og-respons-for-email-markedsf%c3%b8ring-og-2-trends-du-ikke-ma-overse/#comments Thu, 21 Oct 2010 09:11:51 +0000 Joao Ribeiro http://www.markedu.com/?p=3345 5 friske og effektive tips til at forbedre relevans og respons for email markedsføring og 2 trends du ikke må overse

    5 friske og effektive tips til at forbedre relevans og respons for email markedsføring og 2 trends du ikke må overse

    Dette gratis web seminar vil give dig ny viden om, hvordan du kan forbedre relevans og resultat af dine nyhedsbrevs- og email kampagner gennem en mere struktureret tilgang til segmentering.

    På web seminaret vil den internationalt anerkendte email permission marketing ekspert Michael Leander give dig indblik i hvordan du kan

    • øge respons og effekt gennem bedre segmentering
    • aktivt anvende profilering til at øge relevans af dine budskaber
    • skabe velkomst-flows, der giver længere levetid for dine email abonnenter

    På web seminaret kan du også opleve en praktisk løsning, der kan give dig ideer til hvordan du selv i praksis kan implementere en mere hensigtsmæssig arbejdsgang. Den præsenteres af Pia Kjærbye og Runi Thomsen fra Delegate A/S.

    markedu offer: commonsense direct and digital marketing

    Vind en bog! Når du deltager på web seminaret får du samtidig mulighed for at vinde Drayton Bird’s bestseller ”Commonsense Direct & Digital Marketing”.

    Deltagelse er gratis og du får ideer og konkrete tips der kan forbedre dine email markedsføringsindsatser hurtigt.


    Hvem skal deltage?
    Personer fra danske, norske og svenske virksomheder og bureauer, der enten er godt gang med email markedsføring eller overvejer at komme i gang.

    Markedu Calendar
    Web seminaret finder sted den 7 december 2010 kl. 10:30 – 12:00
    og 31 januar 2011 kl. 10:30 – 12:00>


    Hvordan foregår det og tilmelding
    Et web seminar er et seminar, der foregår online. Du vil modtage instruktioner til at logge dig på via email i god tid før seminaret begynder.

    Du tilmelder dig nedenfor. Ønsker du at tilmelde flere personer fra din virksomhed kan du også sende en email til carla.rosa@markedu.com

    Email marketing expert Michael LeanderOm Michael Leander
    Michael Leander er en internationalt anerkendt ekspert i direkte og digital markedsføring.  Han har holdt foredrag om email markedsføring og beslægtede emner i mere end 25 lande. Du kan læse mere om Michael Leander her



    Pia Kjærbye from MailmonitorOm Pia Kjærbye, Business Initiator
    Pia har ansvaret for salg og markedsføring af MailMonitor, og har herigennem opnået stor erfaring for hvad det vil sige, at arbejde professionelt med email marketing med fokus på formidling af personificerede budskaber. Pia har gennem 20 år arbejdet indgående med IT, salg- marketing og service.


    Runi Thomsen, UdviklingschefOm Runi Thomsen, Udviklingschef
    Medstifter af Delegate og udvikler af MailMonitor, som er et avanceret email marketing system. Runi har en baggrund som Master of Science (MSc) in Information Technology, og mere end 10 års erfaring indenfor IT.

    Dette seminar er sponsoreret af MailMonitor





    MailMonitor er et professionelt email marketing værktøj ejet af Delegate A/S. Systemet er udviklet på baggrund af behov for at kunne arbejde effektivt og målrettet med email kampagner.

    Mere information her:www.mailmonitor.dk

    Ja. Jeg ønsker at tilmelde mig helt gratis til web seminaret:*
     
     
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    Markedu deler aldrig dine oplysninger med andre.

    ]]>     http://www.markedu.com/2010/10/21/5-friske-og-effektive-tips-til-at-forbedre-relevans-og-respons-for-email-markedsf%c3%b8ring-og-2-trends-du-ikke-ma-overse/feed/ 0     Webinar: Social Media Marketing Campaign Management http://www.markedu.com/2010/10/05/webinar-social-media-marketing-campaign-management/ http://www.markedu.com/2010/10/05/webinar-social-media-marketing-campaign-management/#comments Tue, 05 Oct 2010 18:31:32 +0000 Joao Ribeiro http://www.markedu.com/?p=3237 function CheckForm() { member_status = document.getElementById('member_status'); if (member_status.selectedIndex <= 0) { alert('Please select a date'); member_status.focus(); return false; } email = document.getElementById('email'); var pattern = /^[a-zA-Z0-9\-\._]+@[a-zA-Z0-9\-_]+(\.?[a-zA-Z0-9\-_]*)\.[a-zA-Z]{2,3}$/; if (!pattern.test(email.value)) { alert('Incorrect or empty email address'); email.focus(); return false; } salutation = document.getElementById('salutation'); if (salutation.selectedIndex <= 0) { alert('Please select salutation'); salutation.focus(); return false; } first = document.getElementById('first_name'); first_value = first.value; if (first_value.length <= 0) { alert('Please fill in your first name'); first.focus(); return false; } last = document.getElementById('last_name'); last_value = last.value; if (last_value.length <= 0) { alert('Please fill in your last name'); last.focus(); return false; } title = document.getElementById('title'); title_value = title.value; if (title_value.length <= 0) { alert('Please fill in your job title'); title.focus(); return false; } func = document.getElementById('00N20000001rPvb'); if (func.selectedIndex <= 0) { alert('Please select your function'); func.focus(); return false; } company = document.getElementById('company'); company_value = company.value; if (company_value.length <= 0) { alert('Please fill in company name'); company.focus(); return false; } city = document.getElementById('city'); city_value = city.value; if (city_value.length <= 0) { alert('Please fill in city'); city.focus(); return false; } country = document.getElementById('country'); if (country.selectedIndex == 0) { alert('Please select your country'); country.focus(); return false; } return true; }

    3 New and effective ways to Organize, Seed, Manage & Measure your social media marketing campaigns

    In this online web seminar you will get insight into new effective ways of seeding, managing and measuring your social media marketing campaigns.  Presented by one of our top speakers, this free web seminar is a must attend if social media marketing is on your game plan.

    social media marketing web seminar

    Join this FREE web-seminar to understand how to:

    • Increase your social media presence while saving operational time
    • Organize your messages into campaigns for better overview and structure
    • Track which messages get more eyeballs and convert to actions
    • Brand your messages using simple, easy to implement techniques
    • Measure and follow up on your social media marketing activities

    The web seminar will introduce winning tactics for acquiring, retaining and growing customers in the social media space. You will also see very concrete and real, live examples of how you can seed, manage and measure your social media campaigns through multiple channels.

    The web seminar is targeted marketing and PR professionals located in Europe, the Middle East, Africa, the Gulf and Asia Pacific. Check dates and times below.

    You can join this free web seminar on the following dates:

    • 2 March 2011 at 10:30 CET (09:30 London / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)
    • 5 April 2011 at 15:00 CET (14:00 London / 15:00 Cairo / 17:00 Moscow / 22:00 Singapore)
    • 11 May 2011 at 10:30 CET (09:30 London / 10:30 Cairo / 12:30 Moscow / 17:30 Singapore)
    Michael LeanderAbout the speaker:

    Michael Leander is one of Markedu’s top speakers. A digital and direct marketing expert, he is consistently highly rated when speaking both online and offline.  His practical experience using social media marketing is quite exceptional as you will learn in the seminar. More about Michael Leander here

    ]]>     http://www.markedu.com/2010/10/05/webinar-social-media-marketing-campaign-management/feed/ 0