By now, you have surely heard of a term “social media“. Even in Middle East and Northern Africa (MENA), you are not an exception. Facebook and YouTube are the most frequent associations with the term.

Facebook (500+ million members) and Youtube (300+ million monthly visitors), while arguably fresh and convenient for connecting, sharing information and staying in touch with communities/groups of friends/colleagues, have since recently become successful platforms of choice for the following broad range of business objectives:

• brand awareness campaigns
• product/service promotions/sales/test launches
• customer interaction/engagement
• corporate public relations
• new market penetration
• attraction/gaining of new customers

Both platforms are sources of significant revenues and generate quality business leads.

While both the statistics and the hype are impressive and the Western businesses are assumingly benefiting from these platforms, the following questions cross your mind:

a) Do I have to use social media for my business? If yes, why and which?
b) How can I use Facebook, YouTube and other social media platforms to market and grow my business (market my products/services in my country, the MENA and internationally) today?
c) Does my business have to be part of a specific industry to be able to benefit from social media in this region?
d) How can I adapt “social media best practices” from the Western businesses in order to achieve growth and (eventually increasing) profitability for my business in MENA/internationally?

Answers, tips and techniques to the above points which will make you  kick-off  using social media for your business the very next day and more will be given during the upcoming webinar “How can regional businesses harness social media” organized and conducted by Markedu, one of the most innovative marketing education organizations in Europe and Middle East.

• Only registrations from legitimate work-emails are guaranteed to attend for free
• You will not receive slides and access to recording if you do not attend the live event

Please fill in the form below to register for the web-seminar

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The Email Marketing Masterclass was held for the first time in Cairo. Delegates from companies such as Credit Agricole and BNP Paribas, Saba Medical Group from Saudi Arabia, Elsewedy Cables, Better Home and hospitality marketing professionals from San Giovanni and Conrad Hotel, attending the 1 day Email Marketing Masterclass all said in their evaluation that they will recommend the masterclass to others.

Organized by Global Consultants in collaboration with Markedu MENA, the Email Marketing Masterclass focused on giving delegates the tools to be able to achieve better results with permission based email marketing.

Delegates evaluated Michael Leander as a top speaker and trainer

After the Email Marketing Masterclass, delegates were asked to evaluate their experience. On a scale from 1 to 5, where 5 is the highest, the delegates rated Michael Leander as follows;

Communication skills: 5,00
Knowledge & Expertise: 4,93
Personality: 5,00
Helpfulness: 4,93

Michael Leander says about this result;
“I am positively surprised, but of course very honored. After 2 full days of training prior to the Email Marketing Masterclass, I would have expected less. Although quite a few of the delegates were rather experienced in email marketing, it become clear to me during the masterclass, that there is a huge difference from the non-permission based email marketing most apply in the MENA region, and to the the permission based email marketing approach.

Michael Leander continues; “I have a feeling that quite a few of the delegates will approach email marketing differently in the future. And that is absolutely great. I dare say “Mission accomplished” if that plays out. You see, I have a special relationship to email marketing. I want to see marketers doing it right, not taking the easy shortcuts, respecting their target audience by applying a permission only approach.

Realizing that the permission based approach is far more costly initially, marketers whom decide to switch from what I refer to as the “spam and forget approach” to a more effective permission based marketing approach are quite brave. But the brave ones are often the smart ones who come out on top. I hope my Email Marketing Masterclass inspired the delegates to be smarter.