Power Up Your Direct & Digital Marketing

Whether you already have attended a “Power Up Marketing Workshop” or are considering attending one in the future, this webinar will give you hands-on and practical tips that you can use in your marketing immediately after the webinar.

The Power Up Marketing Workshops focus on specific areas of the modern marketing tool box. And very specifically at relevant areas of direct and digital marketing.

The 2 hour webinar is presented in a fast paced no-nonsense format with a focus on answering the questions: What is it? Why do I need it? How do I do it?
[hr]At the Power Up Your Direct & Digital Marketing Web Seminar you will learn about these concepts and direct marketing techniques:

• The Walk-in-the-Park onsite web marketing technique that gets your website visitors to experience your web presence in a highly effective way whilst providing a better visitor experience and a higher convert-to-action rate
• Digital Customer/prospect profiling: how to plan for better profiling of your target audience and how to use profiling techniques to improve relevance and in turn increase the effect of your communication
• Multichannel marketing ROMI: how do you calculate your Return on Marketing Investment from a direct & digital marketing point of view. You will learn about a simple ROMI model and see examples of how this is put into practice
• How to read your web analytics: get information that will help you pin-point your 3-5 most important key performance indicators for your digital marketing website activities
• Best of class marketing management tips: avoid common pitfalls in execution of your marketing activities. Learn how to optimize the workflow involved in planning and executing direct & digital marketing activities.

In summary you will get information that almost certainly will be relevant to your situation. Representatives from marketing- consulting and web agencies should also attend.

• Tuesday 06 September 2011 from 12:00 CET to 14:00 CET
• Monday 10 October 2011 from 9:00 CET to 11:00 CET
• Thursday 29 December 2011 from 13:00 CET to 15:00 CET

Check out your Time Zone below

29 December ( 12:00 London / 13:00 Berlin / 14:00 Bucharest / 14:00 Cairo / 16:00 Moscow )

Michael Leander is an international speaker and consultant. With 20 years of direct marketing experience he loves to share his practical experience. Michael Leander has spoken in more than 35 countries. He is also a Markedu top-speaker – a testament to his consistent high ratings as a marketing speaker and trainer. Learn more about Michael Leander here.
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Before you register, you must read this:

• Only registrations from legitimate work email addresses are guaranteed to attend
• You will not receive slides and access to recording if you do not attend the live event
• We value participant interaction during the webinars. Therefore only a limited number of participants are accepted to join.

Learn how to effectively measure your online marketing activities and how to track successful behavior on your website.

Effective online marketing requires a thorough understanding of what and how to measure your successes. This 90 minute webinar will offer you loads of tips and guidelines to get you on the right track with web analytics – exemplified using Google Analytics.

This webinar will help you identify best practices in analyzing your web traffic and to fully understand the key performance indicators for tracking your online marketing activities.

Attend to find out how to:

• Understand and define key marketing metrics
• Setup conversion funnels and why that’s important
• Avoid the most common mistakes marketers make

• 12 April 2011 at 10:30 CET

7 things marketers should consider to survive the future

The game of marketing is changing in a big way. Now and in the future marketers need to relate to new areas in order to win the heart of their customers and potential customers.

In this web seminar Michael Leander shares with you his take on the 7 things marketers should consider to survive the future. And he provides you concrete advice on what you can do and how you can start implementing programs for change immediately.

Ensure your seat now
This web seminar should be a part of any marketing manager, brand managers, product marketing managers and head of marketing’s strategic planning for 2011 and beyond.

Sign up for the web seminar on the 2nd of March 2011 at 10:00 CET (04:00 New York / 09:00 London and Lisbon / 12:00 Moscow / 17:00 Singapore).

You will hear about:

• the changing role of marketing now and in the future
• how the customer experience will impact the marketing role and what you can do to get ready
• why unsiloing data and functional areas can help you overcome some of the most evident challenges today

The web seminar follows up on Michael Leaner’s keynote from the international online marketing conference in Lisbon providing more details and with a emphasis on providing attendees actionable advice on how to move forward.

The Digital Marketing Seminar in Cairo in February were covered widely by Egyptian media including TV

Read some articles bellow

DMS Horeyati Sunday 21 Feb. 2010 Michael Leander

DMS Daily News 22 Feb. 2010 Michael Leander

DMS El Gomhoreya 22 Feb. 2010 Michael Leander

DMS El Gomhoreya 22-Feb. 2010

http://www.almasryalyoum.com – Michael Leander

http://www.almasryalyoum.com – Ahmed Sabry

http://www.almasryalyoum.com – MarcoAndel

Many websites fail to do this because they make simple errors that reduce their effectiveness.

On March 16, 2010. Charles Crouch, will share five basic things that every website must do to attract visitors, encourage them to learn more about your business and to convert them into customers.

Your business is online! Your new website is launched! But where are the visitors? Your website traffic looks like a deserted shopping street. Many websites make common errors that turn away traffic and discourage the visitors that do reach your website.

On March 16, 2010 at 10:30 CET (06:30 São Paulo / 09:30 London / 11:30 Cairo / 12:30 Moscow), attend this free online webinar that will look at five things every website owner must check to make sure it is open and inviting to visitors. Designed for a non-technical audience, this webinar will provide a guide for you to quickly improve your online performance.

This free webinar will cover:

• Creating a home page that attracts visitors
• Providing relevant content for your target audience
• Encourage clicks by search engine listings
• Show a clear path to your goal
• How call to actions convert visitors

Charles often tells people “This is not like teaching ancient Greek history. The online world changes on a daily basis, so I must continually update my material, courses and tools to reflect the latest news, trends and techniques… but this is part of the fun of inhabiting the online world.”

About the Speaker:

Charles is a lecturer in e-business at Boston University in Brussels, Belgium where he teaches a popular course in online business and website design. He also gives executive training in e-commerce strategy at the European Management Development Institute. In addition to numerous presentations and workshops, Charles has served on judging panels for the 2009 Belgium BeCommerce award, Plugg 2009 and DEVCOM Brussels 2010. He also works directly with companies wishing to improve their online performance.

Charles has a multi-disciplinary background in business operations, having worked for Apple in California, Johnson Controls in London and WSI Internet Consulting in Belgium

Maximize the effectiveness of your website and landing pages by 5, 15, 25% with conversion optimization tactics – Learn how at this webinar.

On March 17, 2010 at 13:30 CET (10:30 Rio de Janeiro / 12:30 London / 14:30 Cairo / 15:30 Moscow / 20:30 Singapore), The European conversion optimization and usability expert Kai Radanitsch will introduce you to a number of highly effective conversion techniques.

If you are like most marketers, you want to optimize your website and landing pages to convert the highest possible number of people to react.

Fact 1: Generating traffic is becoming increasingly expensive. Even small increases in conversion can improve your campaign ROI.

Fact 2: You can increase your website or landing page effectiveness by 5% to 25% easily by applying a set of proven techniques

Fact 3: This seminar will give you direction fast

Attend this webinar to:

• Know how to improve your conversion rates for newsletter sign-up, sales, registrations, downloads and more
• Learn things you need to consider in order to create the most effective landing page flow
• See the impact of the right copy, images and forms
• See highly surprising test results
• Know how to get the most from your advertising spend by increasing your conversion efficiency

This webinar will show you how to get better results from a very small investment. As Mr. Radanitsch puts it “this is not about buying new furniture, but re-arranging what you already have”

This web seminar is also available in the German language on March 17 at 09:30 CET

Speaker Bio

Kai Radanitsch is a Web Optimization Specialist with 14 years hands-on experience in usability, interface design and economic eBusiness topics such as pricing strategies, revenue modeling and behavioral targeting.

At previous webinars his presentations were rated outstanding by attendees from more than 20 countries.
He holds a master degree in Computer Science and has international experience in web optimization having worked with clients such as Red Bull, T-Mobile, Renault or Nokia.

After 10 years of experience in leading positions of web agencies, he founded eBusinessLab, a consultancy firm specially addressing online marketing- and eBusiness managers by providing them with strategies and tactics to improve their web profitability. He is also associated to Fokus Integrated.